Exact match domains (EMDs) can double and greatly boost your site’s chances of getting top ranking on search engines, especially if this is coupled with high quality content. On the contrary, a low quality EMD site will adversely affect your ranking. Mind you, Google is constantly updating its EMD threshold and woe unto your site if you used inferior quality match domains.
The keyword analysis is a fundamental step in the content creation process. It’s closely related to keyword research, which we’ll discuss in more detail below.