Exact match domains (EMDs) can double and greatly boost your site’s chances of getting top ranking on search engines, especially if this is coupled with high quality content. On the contrary, a low quality EMD site will adversely affect your ranking. Mind you, Google is constantly updating its EMD threshold and woe unto your site if you used inferior quality match domains.
Author Bio
Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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