SEO Tip: Exact Match Domains

Exact match domains (EMDs) can double and greatly boost your site’s chances of getting top ranking on search engines, especially if this is coupled with high quality content. On the contrary, a low quality EMD site will adversely affect your ranking. Mind you, Google is constantly updating its EMD threshold and woe unto your site if you used inferior quality match domains.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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SEO Tip: Exact Match Domains

About the Author

Tom Koh

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Search Engine Optimisation (SEO)

Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon

Online Reviews and SEO: What’s The Relationship?

The SEO Paradox: Writing For Humans In The Age Of Algorithms

Decoding The Impact Of AI On SEO: Why Value Is Still King

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