Exact match domains (EMDs) can double and greatly boost your site’s chances of getting top ranking on search engines, especially if this is coupled with high quality content. On the contrary, a low quality EMD site will adversely affect your ranking. Mind you, Google is constantly updating its EMD threshold and woe unto your site if you used inferior quality match domains.
As a marketer, you’re always looking for ways to further enhance the success of your marketing campaigns – particularly when you’re seeing limited results. When