The recent Google Caffeine update favors the most recent content, than the already existing one on the site. This is especially so for time-sensitive searches. Since this Google update was implemented, Google displays the last date a particular page was updated to help users gauge how reliable and relevant the content is.
Author Bio
Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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