SEO Tips: Content Updates And How They Affect Website Ranking

The recent Google Caffeine update favors the most recent content, than the already existing one on the site. This is especially so for time-sensitive searches. Since this Google update was implemented, Google displays the last date a particular page was updated to help users gauge how reliable and relevant the content is.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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SEO Tips: Content Updates And How They Affect Website Ranking

About the Author

Tom Koh

Share:

Search Engine Optimisation (SEO)

Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon

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