H1 tags (also referred to as “second title tags”) are used to send relevancy signals to Google. Thus, the Inclusion of a keyword helps search engines to understand the content on the website, facilitate indexing, and ensure it is ranked accordingly. MediaOne, a leading SEO company in Singapore, has found that strategically placed H1 text, especially in earlier in the posts can provide a significant boost to rankings.
Author Bio
Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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