SEO Tip: Use of Keyword in H1 Tags

keywords are critical for people to find out on serps

H1 tags (also referred to as “second title tags”) are used to send relevancy signals to Google. Thus, the Inclusion of a keyword helps search engines to understand the content on the website, facilitate indexing, and ensure it is ranked accordingly. MediaOne, a leading SEO company in Singapore, has found that strategically placed H1 text, especially earlier in the posts can provide a significant boost to rankings.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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