SEO Tip: Plagiarized/Duplicate Content

Plagiarized Content is an offense that could result in legal hurdles. Identical or paraphrased content can compromise the visibility and ranking of a site on search engines at best; at worst, such a site can be pulled down and blacklisted. MediaOne – Singapore’s best SEO consultancy advocates that all content posted on your site is 100% unique and relevant to the target audience. It says: try to use checking tools such as Copyscape to be absolutely sure. However there is no need to pass the uniqueness test completely. Google tolerates a certain amount of duplicate content because naturally, there are quotes, formulas, examples cited that cannot be unique.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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SEO Tip: Plagiarized/Duplicate Content

About the Author

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