Search engine optimisation (SEO) is the process of optimising your website to get organic traffic from search engines. All search engines have primary search results, where content is ranked based on what the search engine considers to be the most relevant to be relevant to their users.
Unlike in paid ads, payment is not involved in getting traffic to your sites. There are different part to SEO, including quality and quantity of traffic, as well as organic results. The optimisation part of SEO includes content curation that goes into the website or blog to ensure that the users and search engine crawlers can understand it.
If you are new to SEO, the best place is to start is by learning the basics as well as knowing the things you should focus on. SEO services in Singapore have changed over the years, and this requires that you stay on top of the trends shaping it. However, this is easier said than done since there is a lot of confusing information on the internet.
For this reason, it is recommended that you hire an agency to do your SEO in Singapore. A Singapore SEO services expert will take less time and help you gain results without spending a fortune doing it on out-dated SEO services.
In this article, we will look at the top 10 things you need to take into account when looking for SEO services in Singapore.
Structured Data Markup
1. Keyword Research
Keyword research has to be the most important SEO services today. Keywords are the lifeline that ensures your content shows up when a search engine searches for solutions to their problems. Keyword research helps you in pinpointing the appropriate user intent to go after and to identify what your audience is searching for on search engines.
Moreover, what your audience searches for is as important as how they go about the search. Even the slightest shift in keyword research can make or break your SEO strategy and campaign.
For this reason, it is necessary that you understand the norms used in your industry and how they shift. You also need to understand your buyer personas to understand the appropriate SEO services in Singapore.
Recent Google algorithm updates reveal that Google is intensifying its focus on evaluating content based on quality, depth, and breadth. This means that you need to shift from the mind-set that you should create content to keep the blog or website alive.
By creating exceptional content, you are more likely to acquire links, which will improve your domain authority, which translates to better rankings. You need to have content that solves a problem and motivates the reader.
For starters, do thorough research on the problems faced by your audience and create content that provides relevant and valuable solutions. However, the content must use a language that resonates with the user and guides them to take action. Experience and content maps could help you in drafting a stellar content strategy for your SEO campaigns.
3. Structured Data Markup
To rise above the competition, you need to use structured data markup whenever and wherever possible. As AI applications on search engines become more common, structured data will be a key factor in how the search engine crawlers index your content.
Irrespective of how good your AI is; if it takes too long to crawl the required information, it will affect the outcome of your SEO services in Singapore. AI requires fast processing of content and how the different pieces of information are related to each other.
The bottom line is that you need to understand how structured data, schema, passive, active search behaviours and how they connect to user behaviour that signifies intent. Moreover, webmasters and SEO services experts need to understand the contextual relationship between the topics and user behaviour and how they are supported by structured data markup.
4. Technical SEO
Website building has become more complex, and this makes technical SEO something you should look into today. Some of the key areas of SEO services in Singapore that you should look into include:
- Optimising your website’s page loading speed, since search engines are rewarding websites that deliver content in the shortest time possible
- Progressive web apps: you need to start thinking of how your website can exist as a PWA in the future. This will ensure that users can bookmark or put your site on their home screen for easier access
5. On-page Optimisation
On-page optimisation refers to all the SEO services and activities done on the website to improve its rank on SERPs. This includes the actions you take to improve the content, title tags and the meta description. However, this needs to be an on-going process since Singapore SEO services change often.
Some of the ways that you can win with on-page optimisation include:
- Creating content that answers the users’ queries
- Optimising your internal site search provides relevant results
- Ensuring that repeat customers can restock frequently purchased items with ease
- Shortening the conversion process
- Ensuring that the customer support team responds to user queries that are related to the business
- Users can navigate to physical locations
While link building is one of the crucial SEO services in Singapore, on-page optimisation is the epitome of SEO success for most organisations.
6. Voice Search
Mobile search had been put off for a long time, and we are seeing the same trend now with voice search, as one of the most important aspects of SEO in Singapore. While it might not be fully embraced yet, there is a huge potential. Voice search is an easier way to request answers in a variety of scenarios. However, it is not ideal for complex answers, such as when users are trying to compare products or services.
With that said, voice search is set to change the game for multilingual and multinational websites. Marketers also realise that to use voice search effectively, and human or machine translators cannot make the response.
To get the best out of voice search, you need to consider your target audience since it varies across regions, countries, dialects, and social classes, among other factors.
7. Featured Snippets
Since SEO is all about visibility in the SERPs as much as it is about clicks, you need to optimise for featured snippets and other Google SERP features. This includes recipes, answer boxes, carousels, and the knowledge graph, among other features.
Every time you can achieve an answer box or snippet, you will be on hand to see a spike in organic traffic. You will have to optimise your content to ensure that search engine crawlers can index the content for the answer box.
8. Link Building
Over the years, links have remained a significant ranking factor, not only on Google but on other search engines as well. However, not all links are equal. Spammy links are bad for search engines, and you should not acquire links that will leave a spam footprint on your website’s link profile.
For this reason, links should only come from high-quality authority sites in your niche. However, getting the occasional bad link is not a big deal, but when done repeatedly, your website could be heavily penalised for these black-hat SEO services.
The key to a good link profile is to strive for variety. This means that you should not always get one type of link and to maintain a healthy ratio of links. However, it is not as easy, and practice will help you diversify your link profile for better SEO campaigns.
Most marketers cannot tell the difference between crawling and indexing. They are related, but not mutually exclusive. If you do not get indexing right, you will be leaving entire sections of your website not crawled. This will greatly hamper your search ranking and you will have wasted time and resources on SEO services in Singapore.
For this reason, you must perform an in-depth site audit. You are bound to discover issues that a simple audit may not have taken into account. For example, canonicalising your pages and failing to identify the trailing slash issues.
This neglect will lead to indexing of double or even triple the number of pages on your website. Moreover, doing things such as nofollow and noindex will negatively impact indexing, and it will interfere with the search engines’ ranking algorithms.
10. Mobile SEO
Google’s mobile-first index is the new standard for search that focuses on mobile websites. However, this will not affect desktop sites as long as they have the best results for a query. The future of web development is augmented towards a standard design for Android or iPhone. As part of the offered Singapore SEO services, you should ensure that the site works optimally on both platforms.
Sooner or later, there will be a shift in the search engine algorithms. For this reason, you should stick to responsive designs since it gives your site an equal opportunity to get indexed as both a desktop and mobile site.
SEO can be complicated, especially if you do not follow the trends shaping the best practices. For this reason, you should hire an agency that offers professional SEO services in Singapore. However, with the above ten points, you will be able to know if you are getting your money’s worth.
Contact us today for professional SEO services in Singapore. Our support team is on hand 24/7 to provide you with a free and non-obligatory quote.