In Singapore, the amount an SEO company charges depends on the tier category of the company. There are three tiers of SEO companies which organize campaigns and achieve site optimisation through different techniques.
Tier 1 Companies
Tier 1 Companies use intricate file organization to achieve optimisation. They usually charge between $900 to $5,000 every month for worldwide campaigns or $600 to $1,000 monthly for local campaigns. For basic search engine optimisation, they can charge between $1,200 and $4,000 per one-time project. File organization is applied in optimisation by employing lateral linking (the process of linking from one mini folder from another) or simply linking through the actual navigation to a group of tier 2 pages which represents the client’s content silo.
They usually ensure that there is one tier 1 landing page for every 3 pages created (flat style architecture). Large websites almost never use three tiers. Instead, they settle on tier 2 and tier 1 keyword-stuffed landing pages. However, one advantage that comes with services from tier 3 companies is the fact that they can build a huge number of pages in the root
Tier 2 Companies
They complete optimisation in such a way that a range of pages acts as a single springboard for many other pages located on the site. The type of theme, conversion items or services determines which themed/alternative links appear in the set navigation schema for all the involved pages or which links in the context prevail as preferred outbound links in the body text. As a result, you can assess the link structure from footer links, contextual links, navigation blocks or alt attributes and linked images within each page. The designing company decides on which type of links to use (to the page or from any page on the website). To know the appropriateness of each link, they assess the amount of content present in the website, competing sites or other factors which challenge your efforts to climb to top ten results for the wanted keywords. Organizing Tier 2 pages is a little more sophisticated compared to Tier 1 pages and that’s why Tier 2 companies charges fees that are a little higher compared to that in Tier 1 companies.
Tier 2 companies charges between $200 and $500 for basic search engine optimisation.
Tier 3 companies
Companies in this group often concentrate in creating tier 3 pages which act like solitary pages that equally function as their own mini-site. Tier 3 pages can be supported externally from any page possessing a higher ranking factor (such as group or contextual links and inbound links from unrelated pages). However, the rankings and buoyancy of tier 3 pages are made to depend on the three factors:
- The competitiveness of the keyword variations
- Amount of content present on the page to reinforce its relevance
- The amount of authority acquired from off page or on page optimisation
Tier 3 companies a monthly fee of $250 per keyword but can go all the way to $280.
Here Are Some Sample Singapore Based SEO Packages & Quotes
Each agency quotes its SEO package in Singaporean dollars.
SAMPLE SEO COMPANY 1
|Dedicated SEO Consultation||YES||YES||YES|
|Guaranteed Top 5 Results||YES||YES||YES|
SAMPLE SEO COMPANY 2
|Package Specifics||Starter Plan||Business Plan||Premium SEO Plan|
|Pricing Information||Starter Plan||Business Plan||Premium SEO Plan|
|Minimum Contract||6 Month||6 Month||6 Month|
|Starting Monthly Fee||$250||$350||$500|
|Discount if Paid in Advance||10%||10%||10%|
SAMPLE SEO COMPANY 3
|Total Cost In 6 Months||SGD $6120||SGD $12480||SGD $186600|
|Rate Per month||SGD $1020||SGD $2080||SGD $3100|
|Manual Link Requests||40||110||180|
|One Way Links Creation from Directory Submission||50||100||150|
|One Way Links Creation from||400||900||1800|
SAMPLE SEO COMPANY 4
SGD $900 Per Month
SGD $1,200 Per Month
SGD $2,000 Per Month
|Minimum Guaranteed Keywords||5||10||Between 10 to 50|
|Industry Niche||Medium Competitive||Competitive||Very Competitive|
|Optimisation||Basic On-Page optimisation||Advanced On-Page optimisation||Advanced On-Page optimisation|
|Monthly Ranking Report||Yes||Yes||Yes|
Why you should consider hiring Tier 1 companies instead of Tier 2 and Tier 3 companies
Tier 2 and Tier 3 companies are not the best options for you. There are various reasons why you should consider hiring the service of Tier 1 Company instead. For instance, Tier 2 and Tier 3 companies tend to employ software which automates some of the optimisation processes. In most cases, however, such companies use the black-hat technique in site optimisation. The black-hat technique involves identifying and exploiting weaknesses in the algorithm of a search engine to improve the overall ranking of the website on the search results. The technique works tremendously well and fast. However, it is important to know that black hat techniques are contrary to Google’s strict code of guidelines that oversee the SEO practices relating to its search results. If a website is discovered to have achieved rankings through such practice, Google tends to sanction it thus leading to a cascade of operational problems.
Another reason why you should avoid hiring the services of lower-tier companies is their tendency to do a shoddy job. Please, imagine having your valued business website getting flagged by Google for flaunting ranking regulations. Think of cost incurred in missed deals and other related setbacks. Even after correcting the issues, you may have your reputation badly damaged already, a think you don’t want to happen. Your website is more likely to malfunction if you procure the services of Tier 2 and Tier 3 SEO companies. Tons of clients have come to us (MediaOne) complaining of dysfunctional back-links, website operation problems due to black-hat optimisation among other mess left behind by Tier 2 and Tier 3 SEO companies. We have fixed it all and brought their websites to life again. Our practice is clean and reliable so don’t expect any inconveniences.
In a nutshell, we recommend hiring the services of experienced and reliable Tier 1 SEO companies. Talk to a consultant or any relevant expert and get advised on which Tier 1 firm to hire. You will be shocked at the great amount of money you will save.