Are you thinking of hiring an SEO services company to help rank your website on Google? Your final choice has a massive impact on your business.
A good SEO company almost guarantees more traffic for your website, but a poor SEO agency will adversely impact your online presence.
It is crucial to choose carefully. Here are some questions that will help you make the right choice when hiring an SEO services company.
How long have you been doing this?
It is advisable to go for an experienced SEO company. Google periodically updates its ranking algorithms, and you need someone aware who is aware of such developments. The company should provide a portfolio of former clients alongside a list of completed projects. This allows you to gauge whether they are experienced enough to handle your task.
How will you improve my SEO ranking?
If you want to rank high on Google, you need an effective SEO strategy. Lazy tactics such as integrating random keywords and using low-quality backlinks can generate sporadic traffic, but consistency and client retention will remain unattainable.
A good SEO consultant will elaborate on the strategies they implement to improve the visibility of client websites. If they refuse to elaborate on this front, move on to the next company. You want a provider that promotes transparency.
Do you follow Google’s Recommended SEO Practices?
Complying with Google’s (and other search engines) best practices is mandatory if you want to build regular traffic to your website. Google works to optimize search results by applying up to 500 changes to its algorithm every year.
Some companies use underhand methods to rank high on Google. This is against Google’s best practices. The consequence of such violations is lowering your ranking on search engine result pages. Reduced visibility on Google means less traffic, which translates into lower revenue.
What is your pricing model?
Various SEO services in Singapore use different pricing models. It is critical to know how much a company charges so that you can adjust your budget accordingly.
The majority of SEO service providers charge according to the complexity of the project at hand. For example, a personal blog will cost you less money than an e-commerce website.
When discussing the pricing, remember to ask about the modes of payment.
How will we contact you?
It is advisable to have contact with your SEO company in case something goes wrong. Ensure that you know the agency’s preferred communication channel, and also provide them with your contact. Lastly, inquire on how to reach them during emergencies.
How do you gauge progress?
The objective of hiring an SEO agency is to increase the traffic, leads, conversions, and revenue generated by your business website. The process is itself an investment that must have positive results.
This particular question aims to discover how your potential SEO provider will know that their strategies are working. Ideally, they should mention conversions and a higher ROI as the critical metrics for gauging the success of your business.
Can you adapt your strategy to my industry?
The majority of SMEs in Singapore are hesitant to invest in SEO, as they are uncertain if it will work for their industry. The truth is, some SEO strategies may work in one niche, and fail in another.
That said, an experienced SEO company knows how to adapt its strategies to work across several industries. If you pose this question, they should respond comfortably.
How do you handle penalized sites?
It is almost impossible to restore the stature of a website after penalization. There are, hover, some SEO companies that are capable of doing this near-impossible task.
Do you offer other services?
Working with a single marketing agency is more convenient than enlisting the services of multiple service providers. Before signing an agreement, ensure that you know any other services on offer, such as search engine marketing, website design, PPC advertising, social media marketing, and so forth. A company that offers such services will save them time and resources that would have otherwise been used searching for others.
Can you ‘guarantee’ #1 ranking on Google Singapore?
Asking this question is the best way of telling apart legitimate SEO marketing companies from SEO salespeople. If an agency is after your money, they will ‘guarantee’ you the #1 spot on Google’s search results.
In reality, not even the best SEO company can guarantee you the coveted top spot on search engine result pages. Instead, a company should pledge to increase your search traffic consistently over time, and if possible, rank #1 for an easy term.
What happens if I terminate the contract?
You should know the implications of terminating the contract before the completion of the project. Most SEO companies in Singapore require the client to sign an agreement that covers a minimum period (a few months). This is understandable, as SEO takes time to have a noteworthy impact on your business.
If circumstances force you to break the contract, you should know the potential consequences. Such circumstances include poor results, improper conduct, lack of funds (rare), and many others.
Why should we hire you over other SEO companies?
Similar to other open-ended questions, this one doesn’t have a perfect answer. Instead, it is intended to bring out red flags.
Answers such as we offer cheap services, we ‘guarantee’ results, we will build many backlinks, and so forth, are sufficient proof that you shouldn’t hire that particular company.
On the contrary, you should hire a company that responds by showing you their past successes, current and past clients, and their reputation in the SEO marketing industry.
A lack of preparation increases your vulnerability to companies that use shady and dishonest strategies to offer their SEO services.
The presence of many SEO companies in Singapore makes it difficult to separate legitimate SEO agencies from shady ones. The questions mentioned above offer a good starting point and can help you narrow down on genuine SEO companies.
After the questions, consider other methods such as reading online reviews and checking the portfolio of each of the candidates. Get in touch with us for the best SEO services in Singapore. We will help your business reign supreme.