There are many Singapore business owners who understand that SEO is important. They know that it should be an element that is included in their daily operations. And they also know that in order to get the best results, it’s a good idea to work with professional SEO services. However, what many don’t know is what these agencies can do for them.
Sure, they understand that SEO is a specialised skill that takes a certain expertise, but they have no idea what professional would actually do for them. If you are someone who is shopping around for an SEO agency but are still confused about the process, then take a look at this list. We’ll discuss what Singapore SEO agencies do in order to improve your company.
Get to Know More About Your Company
One of the first things your SEO agency will do is get to know more about your company. The best agencies understand that SEO is not a one size fits all thing. Every company, industry, and client is different. So what works for one business will not necessarily work for the next. Instead of making empty promises or trying to apply a certain formula that they use time and time again, the company will ask specific questions about company, website and personal goals. They need to get a better idea of how your website can improve as well as the things that they can capitalise on. This ensures that your plan is custom-made specifically for your business.
Your agency will perform keywords research. If you want to ensure that your website gets seen by the right audience, then you need to be able to predict what words and phrases they are typing into the search engine most. One of the SEO consultant’s top priorities is to research and identify these keywords for you. They want to ensure that these words and phrases will take you higher in the search engine. The best keywords are those that have a high number of searches and low competition.
Analysis of Google Analytics
The agency will analyse your Google analytics. Most experts want to know as much about your website as they possibly can. And in many cases, this includes learning about what you have done in the past. One of the best ways to get this information is by taking a look at your Google analytics page. They will study this information to identify trends, whether they are positive or negative. This helps them to make all of the needed improvements.
Analysis of Google Webmaster Tools
Your consultant will also take a look at your Google Webmaster Tools. In order for the company to get a better idea of what changes need to be made, they need to inspect your account for possible technical issues. They will be interested to know if your website has any penalties that may be affecting your ranking.
Investigation of Link Profile
SEO companies will investigate your link profile. If you have worked with other SEO companies in the past who have promised to build hundreds and thousands of links for low prices, then you may have an issue. In most cases, these types of companies provide you with low quality links. And this only hurts your website, especially since Google started penalising websites with a lot of spammy inbound links.
So a good SEO company will look at your link profile and get rid of those that look like spam. They will disavow the links that you do not need to be associated with. In fact, this is one of the first things they will because it makes the rest of the process go more smoothly.
After taking care of all of the initial details, the company will delve deeper into the mechanics of your website. They want to know how quickly your site loads, the structure of your URL, your internal links, the quality of your title tags and meta descriptions and how well your content is written. They will also take a look at the overall usability of the site.
If it has been a while since you have done work on your website, then there is a good chance that it may be outdated. In these cases, it will require the consultant to initiate a complete redesign of the entire website. Believe it or not, your design can have a huge impact on how well-optimised your website is. This is especially the case if your website is not converting and features poor code. Sometimes it’s best to start from scratch.
Perhaps your web design is completely fine. Maybe it is the code that needs to be changed. In this case, the agency would figure out how much needs to be done. Whether or not it is a light cleanup or a complete overhaul will be dependant upon the details.
While there are many SEO services that will only need to be performed once, link building requires repeated efforts. You see, Google is passionate about fresh links. They want to know that your website is active and up-to-date.
There is a very good chance that there are loads of websites out there that are relevant to your business. It’s important that you identify these sites so that you can reach out to them and promote your content. This is what SEO companies do. They reach out to those related niches and help to generate backlinks from them. This may mean that you submit guests posts for the site. Not only will the agency build links for your, but they will also monitor them to ensure that you are not attacked by negative SEO.
If you would like to ensure that your website is always on the cutting edge, then it’s a good idea to pay attention to what your competition is doing. This is one of the things that SEO agencies specialises in. They keep an eye on your competition so that you can replicate their success and get inspiration for your other campaigns.
Monitor Your Brand
It’s important that you have as many high quality links pointing to your website as possible. Sometimes, people will mention your brand online and not include a link to your site. SEO agencies will pay attention to who is talking about you online and if they don’t include a link to your site, they will as for one.
Not only do SEO companies work to get high quality links, but they also work to spread the news to major news sources.They do this by getting in touch with professional journalists. The goal is to get your content featured on their websites. This is a great way to gain visibility as well as authority.
A fundamental part of SEO is marketing your content. That’s why the agency will help your to create content that attracts the attention of your audience. Perhaps your content needs to be longer or you need to have more of it. Your agency will make these suggestions. Also, there are many agencies that have an in-house writing staff that can help with the actual creation of this content. They’ll publish this content on your website and others as well.
The great thing about working with an SEO company is that not only do they work to improve your website, but they will also offer full reports about your progress so that you will know. Most reports will give you the number of people who visited your website as well as a detailed profile of their location and demographics.
You’ll receive an explanation of your rankings. You will also get a list of your inbound links. And the analysis of your company will continue well after you have received your first report.
Needless to say, SEO companies bring a lot to the table. Their expertise gives them the ability to secure higher rankings and attract more visitors to your website. Though this list is not comprehensive, it should give you a better idea of what you can expect. Just make sure that you do your research before choosing one for your company.