Even if you offer the best products and services in your industry, if your customers are not able to find you, then it will do very little good. This is why so many Singapore business owners rely so heavily on SEO, or search engine optimisation. They understand that when it comes to ecommerce and other service-based websites, their site has to be optimised in order to bring qualified traffic.
Why is this? Well, SEO ensures that you are as visible as possible. It communicates with the search engines and lets them know what your site is all about. The more relevant you appear to be to your target audience, the higher you will rank in the search engines and the more leads you will attract to your store.
This isn’t to say that there is a one size fits all SEO solution. Each business and industry is different and requires a unique approach to optimisation. However, there are a few staples that most businesses should include in their SEO strategy. Let’s take a quick look at how you can use SEO to market your products and services.
1. Use SEO to Cut Down On Costs
One of the best ways to use SEO to market your products is to help you cut the overall costs. You see, most Singapore businesses automatically assume that the only way that they can make their business visible is to use PPC, or pay-per-click. Sure, PPC can get your instant visibility and traffic, but this type of digital marketing can also be extremely costly. And what’s worse, once you stop paying for these ads, all signs of your website will disappear. That is, unless you are also using SEO experts to make sure you get the job done right.
By implementing SEO best practices, you can get to the top of the search engines organically. And this tends to have a much more long-lasting effect than would a PPC campaign. Not only that, but many customers tend to have a distrust of banners, sponsored links, and ads. They will be much more receptive to your website if it appears in the search engines organically. This is not to say that you should depend solely on SEO, however, by optimising your site, you can ensure that you don’t have to shell out most of your budget to promote your products and services.
2. Use SEO to Cut Down On Duplicate Content
When it comes to the search engines, one of the worst things your site can have is duplicate content. Unfortunately, this is often the case when it comes to ecommerce stores. Many online Singapore retailers tend to have a large inventory which happens to feature products that can often contain some of the same descriptions. And when search engines find exact matches for these descriptions, it results in the website being penalised. That is, unless you’re using SEO.
What SEO does is make your aware of this type of content. Not only will you be more careful to ensure that your product descriptions are unique, but you will also know how to reduce your duplicate content. For instance, there are many Singapore businesses that use rel=”canonical” tags. By using this line of code will tell the search engines which page of your website should be considered the master copy. SEO ensures that you don’t lose your place in the rankings so that more traffic will be driven to your site.
3. Use SEO to Attract Readers
One of the best ways to get more traffic to your website is to provide valuable information–something that solves the users’ problems or entertains them. And this information usually comes in the form of content. What search engine optimisation does is helps you to create content around the keywords that your customers would be entering into the search engines. The more relevant your keywords are to what users are searching for, the more likely they are to click on your page. And the more valuable the information, the more likely they are to return. Loyal readers often make the most purchases.
4. Use SEO to Attract Traffic With Images
When you the term ‘SEO’, one of the last things people tend to think about are their images. And this is because optimisation relies so heavily on keywords. However, if you are interested in promoting your product or services, you can also use images to do it. You see, each image comes with an ALT tag. This is a description of what the image is about. When you place your keywords into this description, your customers can even find your page within the image category of Google.
5. Use SEO to Create Relevant Descriptions
Perhaps one of the most valuable aspects of SEO is the meta description. This is the snippet that shows up in the search results explaining what a specific page is all about. In short, it’s an advertisement for the page. By using SEO, you can include the relevant keywords in your description so that customers understand that you have the services and products that will be the solution to their problems.
6. Use SEO to Get Reviews and Greater Visibility
Another important SEO strategy that you can use to market your products and services is online reviews. What’s great about online reviews is not only can they help you learn more about what customers like and dislike about your products and services, but it can also be great for the search engines. The more customers use relevant keywords to describe your business, the more relevant you are in the eyes of search engines. And this means greater visibility and more traffic to your store. Don’t just ask for reviews on your site. Set up pages on Yelp and Amazon as well. The more feedback, the better.
7. Use SEO to Optimise the Anchor Text
One thing that Singapore business owners can overlook is the importance of the anchor text. This is the text that appears within your highlighted hypertext and links to a page of your website. While you could choose to use generic terms to get people to click on the link such as “click here”, SEO best practices suggest that you include keywords that are relevant to the page and your business. This way, you can enhance your store’s visibility in the search engines.
8. Use SEO to Organise Your Store
Believe it or not, the way that your website is structured will affect how many people can see it. For instance, if you own an ecommerce store, then you need to structure the page so that it includes several landing pages that are specific to your product or brand. This way, you will be able to optimise for several pages and keyword group. And this inevitably helps to increase your chances at visibility.
No matter what products or services you offer, if you’re an online retailer, then SEO should play a big part in your marketing strategy. You may not be an SEO expert, but you can always find ways in which to incorporate your most relevant keywords in your content. Focus on using the proper keywords in your tags, reviews, content and anchor text.