SEO Marketing for Singapore Beginners

SEO beginners can speed up their ranking process with a few quick tips.

Reputable SEO consultants will agree that SEO Marketing isn’t just a technical process. It also takes a great amount of creativity, especially when it comes to trying to outsmart your competitors. And one of the best ways to keep your creativity intact is to evolve. The problem is, most Singapore businesses get stuck in their daily routine.


They don’t consider the fact that the search engines are constantly changing and making adjustments. The search engines are always developing new requirements and demanding new things from their listings. Unfortunately, not working according to these search engines changes can result in poor rankings. If you’re a beginner and looking for ways to evolve and enhance the efficiency of your SEO marketing take a look at the following tips.


Keyword Grouping


Keyword grouping is the organisation of your keywords into clusters. This may be done for multiple reasons including: to better structure your website, optimise your landing pages, identify content development opportunities, and etc. Even for experienced professionals, it can be difficult to organise your keywords and place them into the most valuable groups. And it can also be especially time consuming if you have a lot of landing pages. However, there are several benefits to grouping


First, grouping will give you a better idea of how each keyword is working for you. And this can be a huge advantage to your SEO and PPC strategy. Grouping can also help you to organise the structure of your website and help you to better identify what topics you should discuss. Finally, keyword grouping gives you the ability to prioritise your landing pages based on which words are the most promising.


Best Strategy:


Many webmasters prefer to use the Adwords Editor or even Excel to group large collections of keywords. This is especially the case when it comes to large volumes. However, there are tools that are made specifically for keyword grouping to help business owners to avoid making manual mistakes. Tools like SE Ranking Keyword Grouper and Wordstream Keyword Grouper are ideal. The most effective approach is to group your keywords according to how similar their URLs are.


Page Change Monitoring


If you own a small business then it is very likely that you are the one who makes most of the changes on your website. Either that or you have a small group of people to help you. However, if you are still growing and are starting to employ more people, then there is a good chance that you have a large marketing team. In this case, you can greatly benefit from page change minoring. These type of tools, such as VisualPing and Change Detection, will send you an alert whenever someone has made a change to the pages that you are optimising.


It gives you the ability to make the necessary changes should you feel that the changes could possibly lead to a drop in your rankings. As you learn more about how the search engine works, you will be able to spot small adjustments that need to be made. You can check your page change monitoring tool before any of your pages are indexed. SE’s Ranking’s Change Monitor even shows malicious code and bad links.


Competitor SEO Research


One of the most important parts of SEO is keeping on other businesses that are similar to yours. If you want to remain up to date on the things that are going on in your industry, then you must watch out for your biggest competitors’ marketing strategy. It can go a longs ways towards improving your SEO. And luckily, there are several tools available to make it easier for you. SpyFu, Ahrefs, Buzzsumo, and SEMRush are all great for keeping tabs on your competition. Many of these monitoring tools will let you know what they are doing to generate traffic.


Longtail Keyword Variations


If you want higher rankings in the search engines, then you need to use long-tail keywords. This is especially the case for Singapore business owners who are interested in capitalising on organic searches. Most businesses tend to avoid these phrases because they see results as quickly.


However, if you add them into your strategy, you will see significant results over time. Why is this? Well, these are the types of searches that bring you the most qualified traffic–people who are ready and willing to convert. The only hard part is actually finding profitable long-tail keywords.variations. You should try Google’s Keywords Planner or Wordstream’s keyword tool.


Mobile Rank Tracking


As users gravitate more and more towards their phones, mobile searches tend to increase. In fact, they have increased so much that Google has changed the way it indexes websites altogether. In March of 2016, the company announced that instead of rankings being determined by the desktop version of your website, they will now be determined by the mobile version of your website. This is referred to as mobile-first indexing.


This is important to keep in mind because it means that website owners should be aware of the changes that take place in their mobile rankings. Use Google Search Console to get a better idea of the trends that are taking place on your page. Specifically, take a look at your Search Analytics Report. This will give you a view of your desktop and mobile rankings and help you compare the two. You will also be able to see the impressions, time frames, and clicks for your mobile ranking.


It’s crucial that website owners investigate if there are any problems with the way their website is being viewed on the phones. Is it responsive? You can centralise all of the information that you get into a keyword rankings dashboard.


Local Keyword Ranking


There are countless businesses online who’s customer base is located all over the world because they have no physical location. But perhaps you are the owner of a brick and mortar business. In this case, it is essential that you target your local audience if you want to get customers in your surrounding areas. People tend to carry their mobile phones wherever they go, so it’s always a perfect opportunity to get their attention. The best way to get their attention is with local optimisation.  


For this to work, business owners must identify their customer’s approximate location. However, because customers are often in different places, it will require you to show them different results. So it’s a good idea to use tools to help you out with this. Tools like Keyword Rank Checker and Bright Local’s localised ranking tool can be very efficient.




There is no doubt about it, SEO can be very challenging. However, this does not mean that it is impossible. In fact, when you consider in what ways it can help your business, the process can be very exciting. But the key is to make sure that you always remain aware of the trends that are going on in your industry, especially if you are an SEO beginner.


You should group your keywords so that you can use them more effectively. Singapore business owners should always monitor changes that are made on their page. They should also use long-tail keywords, monitor the mobile version of their website and use local optimisation.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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