Search engine optimisation is a type of online marketing that increases a webpage’s chances of ranking higher in the search engines. Most web searchers don’t look past the first page of search engine results, making it important for businesses to land on the first page. Because Google is the most widely used search engine in the western world, businesses usually focus on optimising their websites for Google.
Aside from the SERPs (search engine results pages), SEO can target image search, news search, local search, and video search too. Search engine optimisation takes into consideration how people search online and how search engines work to rank content higher. Certain elements of a webpage and website influence a page’s ranking in the SERPs. Examples of important ranking factors are keywords, page load speed, quality of backlinks, and header tags.
A backlink is a link to your webpage from another website. Links from authority websites reflect well on your site, boosting its rankings in the search engines. Header tags are HTML that communicate to search engines what the title and sub-headings are in your content. This gives search engines a better idea of what your webpage is about.
Due to the jargon, SEO intimidates some business owners. However, it becomes easier once you learn what the terms mean. It’s good to have a basic understanding of what search engine optimisation is, even if you plan on outsourcing your website’s SEO.