The primary objective of Google is to deliver everything that searchers are looking for, and this includes mobile applications. If your business has a mobile app, it makes sense to invest in SEO for Android apps and browsers. You can get your Android apps indexed by the search engine such that they appear on SERPs. However, indexing is not enough – you need to optimise them to rank higher and get more visibility, which translates into more downloads.
Furthermore, Google is working with app developers and webmasters to index the contents of Android apps and relate them to websites. If this is implemented, search results will have links to in-app features.
Optimising Android Apps for SEO in Singapore
As mentioned above, more visibility on Google induces more downloads for your Android application. This, in turn, means that more people use your services and you generate higher revenue.
- Make sure that the app name features your brand
- Insert a link to your app on your website
- Include your brand name in the link to the app download page
- Provide a QR link to download the app
- Cross-promote your app
- Optimise for keywords
- Accumulate positive ratings and reviews
- Update your app regularly
Make Sure that the App Name Features Your Brand
When doing SEO for android apps and browsers, make sure the name of your app is similar to the anchor text used on the Google Play Store. If a platform as prominent as the Play Store links to your app page, you will benefit significantly from their massive link equity. This explains why having your business name as part of the app name is essential. You should also include in the URL that directs users to the download page.
Insert a Link to the App on Your Website
If you want to optimise your app for SEO in Singapore, you have to direct the link equity of the most popular pages on your website to your app download page. Many marketers are unaware of this tactic, and they are missing out on big opportunities as a result.
A smart way of doing this is by creating a landing page or designating a section of your website for your Android app. The page should have a description, features, screenshots, and reviews of the app. More importantly, it should have a link to the app download page.
Include Your Brand Name in the Link to the App Download Page
Another effective way of implementing SEO for Android apps and browsers is having your brand name in the download link. In most cases, businesses use generic terms such as ‘Available on the Google Play Store’ when linking to the app download page. Although nothing is wrong with this approach, it does not improve the visibility of your app.
You should make the most of your anchor text. Ensure that you show the user that the link is all about your company. Instead of the generic term mentioned above, use something such as ‘Download the X app from the Google Play Store.’ In this case, X denotes the name of your company.
Provide a QR Link to Download the App
Sometimes, users might use your desktop site to access your app’s landing page. A quick response (QR) code ensures that such users can quickly access your app download page. When scanned, the QR code should automatically detect the device that the visitor is using, and promptly direct them to the correct download page.
Before you generate the QR code, make sure that you compress the link. The native URL to Android app download pages is often long, which produces complex QR codes that are unresponsive to scanners when displayed in small sizes. You should use a link compression tool that shows bot QR crawl requests. QR is expected to become an essential search ranking factor soon.
Cross-promote Your App
Cross-promotion is a popular strategy among Singapore digital marketers. Most businesses that have an app have an established audience that likes their valuable content.
When such users visit your site, they should see a link to the app download page. Also, your website should have mobile optimisation such that indexed desktop pages redirect users to corresponding mobile pages.
Additionally, you should make sure that Google’s Smartphone Googlebot is crawling the app links on your mobile pages. You should use an anchor text that has your business name to do this, and not images. The Smartphone Googlebot is a bot that covers smartphone content on the web to provide a better search experience for smartphone users.
Optimise for Keywords
If you have had your business website optimised by a Singapore SEO agency, you know the significance of keywords. The same goes for your Android app. Your primary keywords should indicate the objective and value of your app.
The easiest way of finding the best keywords is by researching your target audience. Ideally, your app name and description should feature an important keyword that is popular among your targeted users. Similar to website optimisation, keyword stuffing could hurt your Android app SEO. Ensure that the keywords are used naturally.
Accumulate Positive Ratings and Reviews
The ratings and number of reviews your app receives are an essential signal to Google. If your app has a high score and many positive reviews, Google rewards you with more prominence, both on the search engine and the Play Store. Also, these two factors encourage new users to download your app due to social proof.
Here are some ways of encouraging users to leave reviews and rate your app highly.
- Use user feedback to improve your app – ensure that you pay more attention to negative reviews and improve on any shortcomings on your app.
- Encourage reviews with in-app popups – you have to ask users to give ratings and reviews actively. However, you should moderate the frequency of the popups. Too many of them could prompt users to uninstall the app.
Update Your App Regularly
Freshness is vital if you want to succeed in your SEO for Android apps and browsers. The majority of top-performing apps on the Play Store receive regular updates.
You should base your updates on user feedback and technology changes. Every update must have better features and offer an improved user experience when compared to the previous version. Remember to indicate the improvements in the description.
In summary, here are the most effective strategies when implementing SEO for Android apps and browsers.
- Include the name of your business in the app name.
- Make sure that you have a link to the app download page on strategic locations on your website.
- The URL to your app download page should feature your brand name.
- Your desktop site should have a QR code that directs users to the app download page.
- Cross-promote your apps for users and search bots.
- Optimise your app name, description, and tags for popular keywords.
- Encourage users to give ratings and positive reviews on your app profile page.
- Update your app regularly.
With more businesses developing mobile apps, you need to invest in SEO for Android apps and browsers to stand out from the competition. If you follow the tips mentioned above, you are on the right path to success.
Want to learn more about SEO for android apps and browsers? Get in touch with our Singapore SEO team for more tips. We will help you set up SEO strategies that are unique and in line with the nature of your business.