SEO Courses In Singapore: What To Expect

SEO Courses

If you’re interested in taking an SEO course, then you’re probably wondering what you’re going to learn. Sure, you’re going to get information on how to get a higher ranking in search engines like Google, but what exactly will the course cover? Well, there are several things that you can expect from high-quality SEO courses in Singapore. Let’s go over a few specific topics.

  1. Link Building

Most SEO courses will stress the importance of link building. It doesn’t matter how nice your design looks or how valuable your content is, if you don’t learn to build links, then you’re going to miss out on a lot of traffic. While Google seemingly downplays how crucial link building is, they are essential for ranking in Google. In a study, Moz examined the top 50 search listings and found that 99.2% of them had at least one backlink.

  1. Nofollow Links

You’ll learn the value of nofollow links. While dofollow links from authoritative sites can be a great signal to the search engines, the nofollow link does not help your website to rank. And this is why many website owners assume that they are useless. What most don’t realise is that you need nofollow links just as much as the dofollow links. Why is this? Well, they let Google know that you aren’t actively building links, which makes your digital marketing come across as more organic and natural. Nofollow links also help you to build brand awareness.

  1. Keywords Types

You will learn about the different kinds of keywords. These are the phrases that users type into the search engine. And these phrases are usually found through a process called keyword research.

There are four different types of keywords and each has its own purpose. For instance, commercial-intent keywords attract customers to your site. Transactional keywords, such as ‘buy now or ‘discount’ attract buyers to your site. Informational keywords, such as ‘guide’ attract people who are looking for information. Navigational keywords, such as your brand name attracts people who are already familiar with your company.

  1. Search Engines

An SEO course will teach you how the actual search engine works. Yes, search engines are becoming more and more advance by the day. However, they are still not perfect and often need your help to sort things out properly. So the strategies you use can either help or hurt. If you want to get the most out of your experience, then you need to do thorough keyword research, improve the speed of your site, earn backlinks, and link internally.

  1. Competition and Ranking

The course will teach you about the relationship between how you rank and your competition. More specifically, you will learn that the stronger the competition is, the more difficult it will be to outrank them. This is especially the case if they have more backlinks than you and these backlinks are of high quality.

  1. The Longevity of SEO

You’ll learn what makes SEO such a great long-term strategy–how it generates customers. SEO experts will always emphasise how the effects of SEO can last months after it has been implemented. It may take time, but it’s all worth it in the end.

  1. Promotion
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A quality SEO course will teach you the power of promotion. If you have a nice design and are great, then you’re halfway there. The rest has to do with how well your website and content are promoted. This means actively earning shares on social media and other high-traffic areas.

  1. Content

You will learn about the importance of ranking for more than one keyword. Each keyword that you include in your copy gets its own amount of traffic. So it’s crucial that you optimise your content for more than one. Ideally, each of your keywords would receive thousands of searches.

  1. Copywriting

You can’t have great content if you don’t know how to write copy. And an SEO course can teach you all of the basics. Specifically, they will give you tips for not only catching your reader’s attention but engaging them, so that they will be more likely to spend more time on your site. You will learn the elements of a shareable piece of content.

  1. URL

The best Singapore SEO courses will teach you how to correctly format your URLs. Not only should they be readable, but they should be short and to the point. Most importantly, they let the reader know what they can expect from your page.

  1. The Ongoing Process

One of the most important things you will learn from a quality SEO course is that SEO is not a one-time deal. It’s an ongoing process. Even if you have made it to the number one spot in Google, it does not mean that you will remain there. In fact, you could find yourself on the second page by the next months. So you need to constantly work for backlinks, improve your site speed, and your design.

  1. Keyword Research

Not only will you learn about the types of keywords, but you will also learn how to do proper keyword research. The keywords you choose could be the difference between getting customers within your first months and not receiving any at all for the first six months.

  1. Backlink Profiles

A good SEO course will teach you the dos and don’ts of backlink profiles. You will learn not to entirely rely on the backlink profile of your competitors because the information may be misleading. In some cases, you may even be able to outrank your competition with less backlinks as long as they are from higher quality sources.

  1. SERP Analysis

There are countless tools available online. However, an SEO expert can teach you the importance of not becoming too over-reliant on these tools. You should use them in addition to paying close attention to the SERPs. You will learn to conduct your own manual searches for keywords.

  1. Pillar Content

One of the most effective strategies you will learn from an SEO course is the importance of prioritising your content. While you should regularly create new posts, there are older posts that you should promote over others. More specifically, the rest of your posts should contain a link to these types of posts. In this way, you build your website around pillar content.

  1. Anchor Text Diversity

An SEO course will teach you how to create anchor text that helps you rank. When creating anchor text, it’s important to use keywords that are most relevant to your content. However, you should also avoid using your keywords too much. And that’s because you want your linking to appear as natural as possible.

  1. Building Relationships

Not only should you build backlinks, but you should also build relationships. This is because the best backlinks will come from well-cultivated relationships. While your competition can compete for the same guest blogging spots or build ridiculously large social media following, one of the few things that they can’t copy are the relationships you have. These can often win your website links without your even having to ask.

  1. The Essentials of Backlinks

There are many Singapore website owners who only build backlinks to get a higher ranking in the search engines. However, this is the wrong approach. An SEO course will teach you that even the pages that give you a backlink should have backlinks to them as well.

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An SEO expert won’t just tell you how to earn backlinks, they will tell you how to earn the best backlinks possible. Most will encourage you to create something that is press-worthy. It should be something that all sites, big and small, will be anxious to start a buzz about. And ideally, it should revolve around you. This may not be easy, but it’s a sure way to get thousands of quality links, at one time. So plan your publicity “stunt.”

  1. Site Speed

If you don’t know yet, search engines are pretty passionate about the speed of your website. Speed should be one of your top priorities. Sometimes it takes a total overhaul in your code to make this right again.

  1. SEO in Business

Perhaps one of the most valuable things a high-quality course can impart to you is what you can do with your SEO knowledge. Whether you build your own business or reach out to others in your community, you will learn how diverse the skill of SEO is. You will learn that the possibilities are endless.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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