SEO Agency Services: What Should I Ask Before Hiring?

SEO Agency Services

Running a successful SEO Agency Services requires a certain amount of specialized skills, experience, and expertise. Therefore, even though there are many different strategies and techniques that can be used, some are simply much better than others.

These statements are especially true since the guidelines that Google publishes can change at any time. So, Singapore business owners and their representatives should always be prepared to design and launch an SEO plan that is up-to-date.

In fact, just like mobile-friendly sites are now a requirement for ranking high in, a successful SEO or SEM campaign can only be deployed when the designers know what guidelines and rules have changed as well as those that have remained the same.

For this reason, if you want to remain relevant in this day and age with the latest advancements in SEO, it may be best for your company to hire an SEO Agency to perform these industry-specific duties.

Typically, before an organization hires any SEO agency to fulfil these duties, it is important that each business owner knows the answers to questions.

So, for those of you who are interested in the questions that you should pose to ensure you have a good vendor for your digital marketing needs, here are few of the top questions that you should always be noted on your list.

1. May I have a current list of your present and past clients?

Unfortunately, it is relatively easy for an SEO company to make claims that they really cannot substantiate. This is especially true if you do not ask for the proof before you hire an SEO agency to provide these services for you. However, when you ask for backup or proof of their claims in advance, you will not only avoid a lot of unnecessary confusion but also save money by not paying for services that you will not get the benefit of using.

To avoid these types of problems, there are reputable SEO companies that can back up their claims. and they are more than pleased to supply a list of their happy clients.

For example, the information that these local SEO companies normally include consists of the contact names of their clients and their numbers. This information should only be used to see what the SEO agencies customers are saying about their services.

In some cases, supplying this information to your company may be a breach confidentially so the SEO agency may not be free to respond as you have requested. However, at the very least, the SEO agency should be able to provide some references in Singapore that can assist you in making an informed decision.

2. How will your agency improve my company’s search engine ranking?

The response to this question will more than likely differ from one SEO agency to another. However, it is important to note that the best answers usually come from the most credible resources.

For instance, the SEO agency’s representatives must be able to explain what types of techniques and strategies will be involved in the company’s customized SEO campaign. Though a step by step procedure of the fine details should not be the main requirement to obtain the business, the client should never be left in the dark.

One answer, in particular, that is completely unacceptable is that the agency has to protect their SEO secrets so these strategies expected cannot be disclosed. In this event, you should move on to the next prospect that is willing to share their methods of improving the company’s ranking in the search engines.

The primary objective in making this type of hiring decision is to obtain the methodology that will be used to improve the company’s rankings in the SERPs. Potential clients should also know how much improvement in the ranking’s that they can expect when the campaign has been launched.

3. Are your SEO specialists trained in improving local search results?

When your primary goal is to improve your local search engine ranking, you must address this question prior to hiring someone to design your SEO strategies and techniques. For small to medium-sized businesses, this is a very critical business decision that will need to be made.

Specifically, when you are trying to increase your sales and revenues by attracting more nearby customers in the Singapore areas. Hence, the consultant that you hire will need to possess the expertise to be very effective and efficient in deploying a local strategy that is targeted to social media networks within a certain age group, interest and the like. One of the best ways to address this issue is to ask for work the results that they obtained on previous projects.

4. Can you guarantee top ranking on Google?

Can you guarantee a top ranking on For most businesses, this can be perceived as a trick question that is often thrown in to analyze the value and the creditability of the agency. This is because no SEO service provider can guarantee the top rankings in the SERPs results. For this reason, you should always remove service providers who attempt to promise you the top spots. Here are a few of the basic reasons why a guarantee cannot be made.

  • Search engine algorithms are constantly changing
  • SERPs expressly warn against these guarantees as unethical SEO business practices
  • Rankings are Inherently unstable

Consequently, the most a reputable SEO agency should do when trying to get your business is to explain the strategies and techniques that they use to improve rankings.

It is also important to note that the SERP algorithms are quite complex since they factor in a wide variety of different standards and measurements to come up with the top spots. For instance, the quality of a company’s social media network campaigns, content marketing, and other digital marketing strategies can make a significant difference in the rankings too. To that end, there are many elements that go into improving a site’s ranking. Aside from this, Google can also make major updates like ‘Penguin’ which makes it more difficult for even the best SEO agencies to keep up.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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