Most Important SEO Factors Your Agency should Take Care Of

SEO

Gone are the days when websites would rank high on SERPs by just focusing on keywords. Search engines are becoming more sophisticated every day, and relying on traditional document analysis and text to rank will not cut it.

It is recommended to hire an agency that is well known for providing SEO services to get ahead of the competition. Doing it yourself is great and can help you save money, but you will not get as much results as you would if you hired a professional SEO agency.

Here are on-site and off-site SEO factors that we will take care of at different phases of the project.

On-site SEO Factors

As the name suggests, on-site means that the SEO processes will be done on your website.

1# Content

Without stellar content that is well written and search engine optimised, the chances of your Singapore website ranking high are small. A recent study by Ahrefs revealed that 91% of content posted online does not generate traffic from Google.

Our team will ensure that your content does not fall in this category by:

  • Ensuring it matches the user intent.
  • Ensuring it is deep/ long-form and offers fresh perspectives on the topic.
  • Ensuring it is properly organised.

2# User Engagement

Websites are designed for both search engines and target customers. When designing for users, it is imperative to review the site and its content from a fresh perspective. One of the questions that you should ask yourself is, how engaging is my content?

User engagement has long been suspected to be one of the factors that Google uses to rank websites. You can use it to know the specific sections of the site that needs to be tweaked based on the level of engagement they garner.

ALSO READ  How 10 Brands Use Reddit for Marketing

Our team will evaluate your site’s user engagement and improve it by looking at:

  • Pages per Session
  • Bounce rate
  • Click-Through Rate

3# Technical SEO Structure

After looking at user engagement, we will look at the technical SEO structure of your website. We will look at how it influences user engagement and keyword rankings. Note that this is the foundation of on-site SEO and so if it is not done correctly, all your efforts will go down the drain.

Some of the factors that we will look into include:

  • Crawlability
  • Site Security
  • Clean URLs

4# Page Interlinking

Website page interlinking has a direct impact on:

  • UX and IA
  • Crawlability
  • Link Building
  • Content

While technical SEO is the foundation of your website, the internal links are the doors that allow users to move from one section to another. As the business scales up, maintaining a solid interlinking structure on your own can be challenging, but with an SEO agency on your side, you can rest easy.

Two of the primary factors that we will evaluate in the context of interlinking are:

  • Deep links
  • Content and Page Hierarchy/Organisation

5# Mobile Responsive

Singapore has the highest smartphone penetration, and most people use their smartphone to browse the web. Ensuring that all elements of your site are mobile friendly will help you get ahead of the competition. Google also ranks mobile responsive sites better than unresponsive sites.

Our SEO team will make your site mobile friendly by:

  • Implementing a responsive website design
  • Optimising on-site resources to improve page speeds
  • Tag pages with AMP code using your CMS (Content Management System)
ALSO READ  Customer Service: 10 Strategies for Companies to Offer Accessibility

Off-Site SEO Factors

Off-site SEO factors refer to the tasks or processes that will be done outside your site to help it rank better and deliver better results.

1# Building Links Through Email Outreach and Guest Posting

Link building is one of the strong ranking factors used by Google to determine if a site is worth a top spot in SERPs. Our team will create external links that point back to your website naturally. This will be done through:

  • Guest Posting
  • Relationship Link Building
  • Broken link building and Resource Pages

2# Article Submission to High-Quality Niche Directories

First, it is important to note that not all article directories are worthy of submitting articles to as some are already marked as spam by Google and other search engines. We will look for high-quality directories in your niche and submit articles on your behalf. These articles will contain external links to other authority websites as well as links to your site.

3# Forum and Blog Comment Marketing

This is one of the old-school off-page SEO strategies that turned into black hat due to most people apply spammy tactics. Most people do not use it anymore, but if done correctly, it can help drive traffic to your site and build links at the same time. The secret is to provide a ridiculous amount of value before you share a link.

Our personnel are conversant with this off-site SEO strategy and will do it correctly to ensure that your site benefits from the links. They will find forums and blogs that resonate with your niche and submit quality comments that contain relevant links to your website.  

ALSO READ  Discover What Is Google Discover About

4# Influencer Marketing and Social Media

Social media marketing and influencer marketing will enhance your branding efforts and increase organic traffic. Our marketing team with work hand in hand with the SEO team to do social media marketing as well as reach out to influencers to help promote your brand.

Here are three facts about social media that you should know:

  • Social shares can lead to natural backlinks and they are known to improve rankings on search engines
  • A strong presence on social media platforms enhances brand awareness. People who have already interacted with your brand on Facebook or any other social networking platform are more likely to click on it when displayed on SERPs over your competitor’s site.
  • Social shares is a confirmed ranking factor on Bing, and could be a slight ranking factor on Google as well though this is yet to be confirmed officially.

Closing Remarks

If you want to get ahead of the curve, consider hiring an agency to do both on-site and off-site SEO for you. MediaOne is best known for providing exceptional SEO services in Singapore. Get in touch with us today for a free and no obligation consultation session.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

Share:

Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Leveraging Influencers: A Powerful Tool for App Promotion

The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …

Technology

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …

Branding

What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …

Business

15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

Other Similar Articles