Most Important SEO Factors Your Agency should Take Care Of


Gone are the days when websites would rank high on SERPs by just focusing on keywords. Search engines are becoming more sophisticated every day, and relying on traditional document analysis and text to rank will not cut it.

It is recommended to hire an agency that is well known for providing SEO services to get ahead of the competition. Doing it yourself is great and can help you save money, but you will not get as much results as you would if you hired a professional SEO agency.

Here are on-site and off-site SEO factors that we will take care of at different phases of the project.

On-site SEO Factors

As the name suggests, on-site means that the SEO processes will be done on your website.

1# Content

Without stellar content that is well written and search engine optimised, the chances of your Singapore website ranking high are small. A recent study by Ahrefs revealed that 91% of content posted online does not generate traffic from Google.

Our team will ensure that your content does not fall in this category by:

  • Ensuring it matches the user intent.
  • Ensuring it is deep/ long-form and offers fresh perspectives on the topic.
  • Ensuring it is properly organised.

2# User Engagement

Websites are designed for both search engines and target customers. When designing for users, it is imperative to review the site and its content from a fresh perspective. One of the questions that you should ask yourself is, how engaging is my content?

User engagement has long been suspected to be one of the factors that Google uses to rank websites. You can use it to know the specific sections of the site that needs to be tweaked based on the level of engagement they garner.

Our team will evaluate your site’s user engagement and improve it by looking at:

  • Pages per Session
  • Bounce rate
  • Click-Through Rate

3# Technical SEO Structure

After looking at user engagement, we will look at the technical SEO structure of your website. We will look at how it influences user engagement and keyword rankings. Note that this is the foundation of on-site SEO and so if it is not done correctly, all your efforts will go down the drain.

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Some of the factors that we will look into include:

  • Crawlability
  • Site Security
  • Clean URLs

4# Page Interlinking

Website page interlinking has a direct impact on:

  • UX and IA
  • Crawlability
  • Link Building
  • Content

While technical SEO is the foundation of your website, the internal links are the doors that allow users to move from one section to another. As the business scales up, maintaining a solid interlinking structure on your own can be challenging, but with an SEO agency on your side, you can rest easy.

Two of the primary factors that we will evaluate in the context of interlinking are:

  • Deep links
  • Content and Page Hierarchy/Organisation

5# Mobile Responsive

Singapore has the highest smartphone penetration, and most people use their smartphone to browse the web. Ensuring that all elements of your site are mobile friendly will help you get ahead of the competition. Google also ranks mobile responsive sites better than unresponsive sites.

Our SEO team will make your site mobile friendly by:

  • Implementing a responsive website design
  • Optimising on-site resources to improve page speeds
  • Tag pages with AMP code using your CMS (Content Management System)

Off-Site SEO Factors

Off-site SEO factors refer to the tasks or processes that will be done outside your site to help it rank better and deliver better results.

1# Building Links Through Email Outreach and Guest Posting

Link building is one of the strong ranking factors used by Google to determine if a site is worth a top spot in SERPs. Our team will create external links that point back to your website naturally. This will be done through:

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  • Guest Posting
  • Relationship Link Building
  • Broken link building and Resource Pages

2# Article Submission to High-Quality Niche Directories

First, it is important to note that not all article directories are worthy of submitting articles to as some are already marked as spam by Google and other search engines. We will look for high-quality directories in your niche and submit articles on your behalf. These articles will contain external links to other authority websites as well as links to your site.

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3# Forum and Blog Comment Marketing

This is one of the old-school off-page SEO strategies that turned into black hat due to most people apply spammy tactics. Most people do not use it anymore, but if done correctly, it can help drive traffic to your site and build links at the same time. The secret is to provide a ridiculous amount of value before you share a link.

Our personnel are conversant with this off-site SEO strategy and will do it correctly to ensure that your site benefits from the links. They will find forums and blogs that resonate with your niche and submit quality comments that contain relevant links to your website.  

4# Influencer Marketing and Social Media

Social media marketing and influencer marketing will enhance your branding efforts and increase organic traffic. Our marketing team with work hand in hand with the SEO team to do social media marketing as well as reach out to influencers to help promote your brand.

Here are three facts about social media that you should know:

  • Social shares can lead to natural backlinks and they are known to improve rankings on search engines
  • A strong presence on social media platforms enhances brand awareness. People who have already interacted with your brand on Facebook or any other social networking platform are more likely to click on it when displayed on SERPs over your competitor’s site.
  • Social shares is a confirmed ranking factor on Bing, and could be a slight ranking factor on Google as well though this is yet to be confirmed officially.

Closing Remarks

If you want to get ahead of the curve, consider hiring an agency to do both on-site and off-site SEO for you. MediaOne is best known for providing exceptional SEO services in Singapore. Get in touch with us today for a free and no obligation consultation session.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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