Secrets on How to Generate Leads on Twitter 

Generate Leads

More than 1 million Singaporeans use Twitter thanks to the high-speed internet connection across the country and smartphone penetration. Studies have also shown that more than 200 billion tweets are posted on this site annually. These statistics are proof that Twitter is one of the most popular social media platforms in the world today. 

If you have been planning to start using social media to market your brand, consider starting off by leveraging Twitter. Here are a few secrets on how to generate leads on Twitter. 

Know Why Target Customers are on Twitter 

Before you start the campaign, you need to know why the target customers are on Twitter. To get the highest possible conversion rate, focus on existing customers as well as people who have in the past shown interest in your company. Find out people who: 

  • Mention your brand name 
  • Follow your account 
  • Engage with your competitors 
  • Tweet and retweet products in your niche as well as related topics 

Twitter offers excellent opportunities for consumers to engage with the companies directly. As a professional Singapore digital marketer, you should embrace this engagement and use it to your advantage.  

According to a report by Sprout Social, most companies take up to 10 hours to respond to tweets from their followers. Go against the grind and set your business apart by making sure that you respond to users on not only Twitter but also other social media platforms within one hour. You could hire a social media manager to be doing these tasks on your behalf to create time for other critical managerial responsibilities. 

Use Twitter Advanced Search Query 

As mentioned earlier, more than 200 billion tweets are posted on this site per year. Of course, not all the tweets and users are interested in your business. Therefore, you need to filter out the clutter and focus on customers who are most likely going to convert. Thankfully, the advanced search query can help you achieve this aim without breaking a sweat. 

Here are steps on how to use advanced search query. 

  1. Click on “Advanced Search” on the menu 
  2. Provide keywords that are relevant to your company and industry. You can include individual words, exact phrases, and hashtags. You can also specify the language from the drop-down 
  3. Get more accurate and specific results by adding accounts to your query 
  4. Turn on your location to get the most relevant results 
  5. Filter out the results based on dates 

Use Hashtags to Promote your Company 

Hashtags will get your company names out to the world as they have a better chance of starting trending and going viral than videos and links to articles. The hashtag should be creative, clever, and attention-grabbing to resonate with the target audience. There is no harm in trying out multiple hashtags to find one that best works for your brand.  

Tweets with hashtags stand a higher chance of being retweeted. Retweets will expose your brand to a broader audience.  

Use Twitter to Offer Customer Service 

Excellent customer service will set your business apart from the rest. Encourage customers who have complaints, questions, and general inquiries about your products to contact you via Twitter. Your responsiveness will show prospects that your brand cares about clients. Be sure to respond to both negative and positive comments to grow your brand.  

Final Thoughts 

Indeed, it is possible to get clients from Twitter by making tactical decisions every step of the way. Start applying the above tips to scale up your business to the next level. 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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