Inbound links are the strongest signal factors that search engines use to rank a website. Having authority sites that are relevant to your business or the content posted on your site will help boost your ranking on SERPs. This is the main reason why you should actively look for inbound linking opportunities.
However, you need to familiarize yourself with the best link building practices, as there is a fine line between spammy and good link building practices. Ideally, the best inbound links are the ones that you get naturally.
So, what are the secrets of getting natural inbound links?
Strive to Offer the Best UX (User Experience)
Your website design should be able to provide the best user experience to every visitor. Otherwise, if it offers poor experience, for example, if the visitors are unable to access the pages easily, the chances are that they will leave and never come back. The chances of such visitors linking to your site when writing an article for their sites are also meager.
Based on our research, websites that get natural links have been responsive, that is, they can be accessed using computers and all mobile devices. The interface is also designed to offer the best user experience to both new and returning visitors. It is also important to know that first impression matters, and so you need to make sure that the design is does not look outdated.
Post Useful Information on your Social Media Channels
More than two million Singaporeans are active on social media channels such as Facebook, Twitter, and Instagram. Despite the fact that posting links on these sites is not link building and search engines do not use the links as ranking signals, post informative articles or useful information will ensure that your content gets read by the target audience who might decide to link to it on their website. Go ahead and allocate a certain amount of money to boost the posts to expand your reach.
Blogging is one of the crucial components of an SEO program that has stood the test of time. A significant percentage of the natural inbound links will be as a result of the blog posts that you publish on your site as well as distribute to third party sites.
To increase the chances of readers linking back to your site, you need to make sure that the content is valuable to the users and evergreen. Evergreen content will remain relevant, helpful, and interesting to the reader many months or years after you publish it.
Even though quality trumps quantity, there seems to be a connection between the number of inbound links that a website gets and the number of blog posts. It is wise to post articles on your blog regularly to engage with the audience continuously. Give them something fresh to digest.
Finally, the blog should be part of the primary or actual website and not a separate domain if it is to succeed in helping you get natural links that will boost your site on-page and off-site SEO.