The rank of your website on search engine query gives clients and other interested parties a clue of what to expect from the website. In other words, a higher search engine rank is represented by a lower number for example (#1), while a lower rank is represented by a number like a (#10) for each page. This system of ranking does not happen by chance. Further, from that, several basics determine how websites are ranked on search engine result pages. Let us delve right into them.
To find quality keywords, you need to be ready to do extra work to get the desired result, and in good time so that you can get down to businesses quickly. Therefore, you need to roll up your sleeves and start researching the keywords or phrases internet users employ in searching for answers to their problems.
There are two types of keywords. First, there are primary keywords. Primary keywords are those that come from the main context of the content. Getting your content to be ranked high using this set of keywords can be very expensive because of the level of competition in acquiring them. Secondary keywords are less relevant and work to support primary keywords in advertising.
It is important to make your website crawlable or findable by ‘spiders.’ Commonly called “bots” they are used to index content found on the internet. After the indexing, the Googlebot is then informed of which parts of your website should be focused on. The bots ensure that the contents of a page are appropriately organised so that the bots can be able to index the content in the web index. The features indexed includes images, texts, and audiovisual contents. Hence, for a Googlebot to verify all this information, search engines use meta tags to tell you what each page of a website do and its components.
A page crawlable by Googlebot is well prepared to get into the unpredictable world of search engine ranking. With search engine ranking, making your website crawlable is the most fundamental and vital step if you are interested in seeing your website rank high for searches on your keywords.
Use Captivating Meta Descriptions and Title Tags
Title tags and meta description have taken a back seat because a significant number of web owners and content developers are overlooking their importance. Meta descriptions and title tags serve a fundamental purpose as far as searching for content are concerned. The meta description or the title tags of a search help a visitor to have an idea of the content in a website before clicking on it. Using a compelling meta description and title tags help create rich snippets which attract more click rates.
Master the Art of Placing Keywords (Primary, Secondary and Related Keywords)
Placing your keywords at strategic positions on your page and website is an art that requires exceptional technical know-how to pull off successfully. It is important to note that not all content on your page should contain a keyword. However, ensure your page include a keyword that fit the content. For example, related keywords are placed on text content so that when a visitor searches for something, Google can parse the text fast and direct the searcher to your page. If you put a keyword on the wrong content, Google is unable to count the keyword as part of your content.
Scrutinise SERPs For What Is Important
You can do this by yourself. You need to search for keywords associated with your content to give you a picture of what you are up against. Furthermore, you get to know what works and what does not work for your targets. Then you can bridge this gap and offer searchers precisely what they want, and in turn, you get to strengthen your standings in SEO rankings.
Use Schema Markup and Rich Snippets
Schema markup works like clues on a page that direct you to what you intend to search. Schema markup illuminates parts of a page that may have the relevant content to address your problem. Schema markups work with snippets to simplify how someone searches for something. Snippets are the products of markup. If a search query requires more information to be useful to the searcher, then the search algorithm focuses on it using Schema Markup to add more details.
Use Professionals to Develop Your Content
First, you need to hire a qualified, credible and a person who can share in your vision. The person should be in a position to offer everything to make your content rank as high as possible. Employing a credible and tested hand only works to your favour. You can boost your credibility both in the eye of the clients and Google.
Then, you need to provide answers to problems that make the visitors go to your page. Regardless of how you have optimised your content for search engines, if you do not address the problems of your clients well, you risk losing traffic to your page. Hence, always purpose to deliver on the content better than the highly ranked website.
Page Speed Optimisation
Page speed is among the key factors Google considers when ranking a page. Page speed in simple terms is the time a page takes to load a page. High page speed helps the searcher a great deal because it is easy and timely to find something online. Therefore, ensure the pages on your website are not packed with too many contents that do not serve any purpose to help your course.
Backlinks are essential in search engine ranking. Backlinks show search engines the confidence other website have on your content. Possessing quality backlinks from renowned websites and social media handles of public figures like celebrities and respected leaders can attract friendly rankings as well as draw more searchers to your page. The new visitors also invite or refer friends, colleagues, and relatives to the page. The word of mouth help increases online traffic to the website.
As a webmaster, the importance of possessing knowledge in SEO cannot be stressed enough. Search engines want searchers to have the easiest time locating what they want on the internet. The most basic of the knowledge to possess is how to find the best keywords and how to place them strategically in a page. However, it is advisable to be proficient in each so that it can be economical for you to run a website.