Search Engine Marketing Course

What is SEM?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising, or basically, Google Ads.

Even the best of ads is useless if they are placed at the wrong places, at the wrong time. While PPC advertising campaigns are an effective, short-term solution to boost sales, insufficient knowledge and erroneous methods can easily lead to unexpectedly excessive costs!

This course with MediaOne will equip you with all the know-hows about SEM. We will help you gain a better understanding on how to achieve your desired goals with minimal costs, as well as how to avoid big crises detrimental to your business.

The SEM Course will include:

  • Google AdWords
  • SEM Key Terms
  • Campaign Structuring
  • Keyword Planning and Research
  • Types of Keywords: Broad Match, Modified Broad Match, Phrase Match, Exact Match, Negative
  • How To Write Ads That Sells
  • Google Ad Policies
  • Setting Up Your Campaign
  • Search Network Campaigns
  • Display Network Campaigns
  • Others: Shopping and Video
  • Location Targeting
  • Device Targeting
  • Ad Scheduling
  • Ad Extensions: Sitelink Extensions, Location Extensions, Call Extensions, App Extensions, Review Extensions, Callout Extensions, Automated Extensions
  • Format of an Ad
  • Ad Bidding
  • Ad Ranking
  • Quality Score
  • Bidding and Auctioning of Keywords
  • Reading Statistics
  • Budgeting
  • Billing
  • Intro MCC
  • And more!

Price per Pax (Minimum 4 Pax): SGD $888

Duration: 1 Day: 9 AM to 6 PM, with 1-hour break. OR 2 Days: 4-Hours per day.

You can use SEM to seize opportunities, gain visibility online and set up your campaign such that you are not at a loss financially. For more information, contact us today!

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