Search Engine Marketing Course
What is SEM?
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising, or basically, Google Ads.
Even the best of ads is useless if they are placed at the wrong places, at the wrong time. While PPC advertising campaigns are an effective, short-term solution to boost sales, insufficient knowledge and erroneous methods can easily lead to unexpectedly excessive costs!
This course with MediaOne will equip you with all the know-hows about SEM. We will help you gain a better understanding on how to achieve your desired goals with minimal costs, as well as how to avoid big crises detrimental to your business.
The SEM Course will include:
- Google AdWords
- SEM Key Terms
- AdWords Campaign
- AdWords Ad Groups
- Keyword Planner
- Negative Keywords Targeting
- Cost-Per-Click (CPC) and Pay-Per-Click (PPC)
- Ad Ranking
- Bidding and Auctioning of Keywords
- Reading Statistics
- And more!
Price per Pax (Minimum 4 Pax): SGD $500
Duration: 1 Day: 9 AM to 6 PM, with 1-hour break. OR 2 Days: 4-Hours per day.
You can use SEM to seize opportunities, gain visibility online and set up your campaign such that you are not at a loss financially. For more information, contact us today!