Revamp your Digital Marketing Strategies through Live Video Streaming

Video Streaming

Are you wondering how you can revamp your Singapore digital marketing strategy without spending a fortune? Well, consider live video streaming. Virtually all the renowned social media sites, Facebook, Twitter, and Instagram, allow their users to stream events and post them on their accounts for their followers to watch.

Live videos will significantly help to take your digital marketing strategy to the next level by giving you the power to engage with the target audience at a deeper level. Most of the digital marketers are fond of posting recorded product demos and other video genres. Therefore, going to the grind and actually live streaming will give you an added advantage and help you stand out from the crowd.

One of the benefits of live video streaming is that customers can comment on the video as you film and you can respond to them in real time. The video will also show that your brand is indeed real and you care about your customers.

Here are two ideas on how to use live video streaming to enhance your Singapore digital marketing strategies.

Transform Product Demos into Surprise Launches and Workshops

There are hundreds of instructional videos on YouTube and other video-sharing platforms. They are useful in conveying the intended message to the audience, but the problem is that they do not address most of the questions from the users because they are recorded.

In a live product demo, you can interact with the audience in real time. They can ask for clarification as you feel and get instant responses. For example, if you sell guitars online, you can hold weekly live videos to answer commonly asked questions. In the process, you can launch a new model or hold a surprise workshop. Alternatively, you can browse through the support tickets for insights.

Show Customers Behind-the-Scenes Footage

Customers especially those who purchase your product online are eager to know how your company operates. A live behind-the-scenes video will help answer all their questions by showing them how you make products. While there, you can introduce your team and even launch a new product or a giveaway.

For example, you can walk around the workshop describing the various product production stages and the quality control processes. All this information will help you to win over the confidence of not only the existing customers but also other people who followed you on Facebook or Instagram because they are interested in your brand. If they are not sure whether to place an order, the live video will convince them to go ahead and do so.


Indeed, a live video has the potential of improving your Singapore digital marketing campaign. Make sure that you prep for it well and also inform the audience that you will be holding a live event to reach out to as many people as possible.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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