Reputation Management Companies: Should I Engage One?

Reputation management is an important part of any Singapore business.

Building a Singapore business takes a considerable amount of work and dedication. You’re responsible for making phone calls, responding to emails, and hiring the right people to ensure that all of your daily tasks are properly taken care of. With all of these responsibilities, it can be easy to let your brand slip through the cracks–specifically as it concerns your reputation.

 

It only takes one poor rating to send things spiraling out of control. Perhaps your performance suffered because you were having a busy morning. Maybe you were short-handed and your staff was unable to handle things up to your usual standards. Even if you typically offer great customer service, your clients may leave a review that reflects their negative experience.

 

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This is why it’s so important to nurture a positive relationship with your target audience. And it’s also important to know how to respond in the times things don’t go as planned. Luckily, with the help of a reputation management marketing agency, this can be easy. Let’s discuss a few reasons why you should engage a reputation management company. But first, what is a reputation management agency?


Reputation Management Agency

Any time you perform a service or offer a product that your customer is not happy with, there is always a chance that they could express their dissatisfaction in a poor review or give you a bad rating. However, it’s not always easy to find these types of reviews–whether negative or positive. In some cases, you may find that your company doesn’t have any reviews at all. And this is where a great agency comes in. They do all of the research for you.  They find each review and then respond quickly and professionally. Below are a few ways in which these types of companies can help.


Perfecting Your Image

 

A reputation management agency can ensure that your company always projects the best image. Reviews can have a significant impact on the way your target audience views you. And this means that your public persona, no matter how long and hard you have worked on it, is always at risk to a few opinions. A professional agency will constantly check social media platforms as well as other reviews to find out how you’re being perceived. In this way, they can find out if there are changes that need to be made on your behalf or issues that you need to address.


Building Rapport With Your Audience

Not only are professional agencies responsible for ensuring that your public image is spotless, but they are also instrumental in helping you build a rapport with your audience. Believe it or not, there are a lot of instances that your customers may overlook simply because you have taken time to build a relationship with them. They feel that you truly identify with them, so they are less likely to report on the bad.

 

And this is where a great agency comes in. They can increase your digital marketing efforts by build trust and bonding with your audience. Engagement is the key to ensuring that your customers remain happy. Your reputation management agency will respond to questions and concerns even before they are an issue.   


Building Credibility

One of the most damaging things about a bad review is that they affect your target audience’s ability to trust you. Before making a purchase, consumers often search online to make sure that they will be getting the best deal. But most importantly, they want to know if the company they are buying from has credibility. When customers stumble across bad reviews, they automatically assume the worst. That is, unless you have addressed these issues head on.

 

Sure, not every situation requires a direct response, but a reputation management company will be able to identify these instances and offer a professional response. They will handle these reviews in a professional and friendly way so that other customers can see that your company cares about what its customers think. And this can actually help to build your credibility.

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Saving Time

One of the most crucial ways in which a reputation management agency can help is in the area of time. As a Singapore business owner, you understand that time is money. And this means that your attention is often spread across several different areas of your business to ensure that it is running as efficiently as possible. Reputation management can take a lot of time and research, and since this is an area in which the professionals specialise in, you can leave it all to them.

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What if I have don’t have any reviews?

There are instances in which Singapore businesses have more customer reviews than they can handle. However, there are those times in which the company may have no reviews at all. Even though no company wants a bad review, having no review at all can be just as bad in some cases. So your agency can help you come up with a strategic plan to generate more positive reviews from your clients. They can also answer questions in those times that your reviews are less than positive.


Keeping Up With Your Competition

Reputation management firms are also interested in how your company measures up to other Singapore businesses in your niche. This is why they do their best to keep up with all of your competitors. They research what they are saying about your brand. In some cases, they may find that your competitors are the ones who are leaving bad reviews.


Increasing Sales

Perhaps the biggest benefit of hiring a reputation management agency is that all of the above mentioned things will help you to increase your conversion rates and sales. The better your image, the more likely people are to want to work with you. The more rapport you build with your audience, the more interest they take in your newest products and services.

 

The more credibility you have, the more likely people are to trust the claims you make about the products and services you sell. The more time the firm saves you, the more time you will have to work on drawing in new customers. The more reviews you get, the more awareness you will bring to your services. Also, the more closely you follow your competition, the better you will be able to counteract all possible sabotage which ensures that your business is able to maintain your customers.

 

Conclusion

 

When it comes to reputation management, very few Singapore businesses give it the attention that it deserves. And this is unfortunate considering, there are professionals who can help you to monitor your online presence. There is no reason to let a bad review or rating determine the fate of your business. Work with online marketing agency experts who can ensure that your company is always viewed in the best light possible.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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July 04, 2018

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