Remarketing Tools To Help You Get More Online Visibility

There are times when a customer will come into your store, ask about a specific product, and leave without making a purchase. There is potential for a sale. The person may purchase a similar product sooner than later. There are a number of services that can help finalize the sale.

You may want to send your sales team after them and remind them of your business. You want your business to be the first thing that comes to mind when they are looking to make a specific purchase.

Having your staff stalk a customer is pretty creepy. It would also be too expensive to put into action.

This are what remarketing/ retargeting services do online every day. Remarketing has many benefits. They include

  • Reduce costs to the business
  • Increased sale rate
  • Improved ROI
  • Precise targeting to a specific audience
  • Cost effective

With all of these benefits no wonder why it is being used online.

This may seem like it would be hard to set up.

Setting up a great remarketing campaign is much easier than a person would think. You do need to understand the basics but there are platforms that can help with this. The platforms will be able to handle cookies, monitoring visitor behavior, making an educated guess about what they want to purchase, and work with a display network. This allows you the time to work on your brand while the platform will handle the technical aspects. There are some Singapore SEO companies that can help with the process and will allow a business to make their presence known online.

Let’s take a look at the platforms that can be used.


This site has been helping with advertising for over five years. This means that they have a lot of experience and have worked with many different companies. They are great at retargeting plans. The work with some major companies such as Levi, Red Vines, and Moz. If they have worked with these companies imagine what they can do for your business.

Adroll works with Facebook, Google, Yahoo, and Microsoft in their advertising. This allows them to reach 98 percent of all sites.

Retargeting customers allows a business to earn $10 for every dollar they spent of marketing on the average.

The workers at this site know advanced targeting techniques including customer segmentation, geo targeting, and other techniques. You can target or even exclude visitors based on the action they take online. You can target them based on their purchase habits and set up advanced tracking tools. See the image below to check out this action.

Advanced Segmentation

This site makes it easy to target specific customers. There are over 60 thousand unique every month including the Liquid Ads services. This will allow the advertise to personalize their impression based on the product pages that users are visiting.

Liquid Ads

This image shows the elements of the Liquid Ad. Each element is changed based on what your target audience is looking for. This allows for some customization.

Adroll is an official partner with Facebook and is one of the easiest platforms to use when retargeting on Facebook. This is very easy to use when dealing with newsfeeds.

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Facebook Newsfeeds

The newsfeeds on Facebook are powered by Adroll. This allows you to market to customers on Facebook. The ad will appear right on their Facebook page when they log on. There is no searching that is required.

Setting up a newsfeed campaign for Facebook is easy. You need to set a weekly budget, schedule the ads, find a location, and set a max CPM. You can select your visitor segment. You ads will appear as part of their newsfeeds. They can be seen by anyone that has cookies on your webpage even if they do not interact with you on Facebook. They ads will show since they visited your site and they are now part of the target campaign.

Adroll has up front pricing and a good customer support team.

This is one of the top platform sites. It is a little pricy to use but it is simple making it worth the money.


Chango specializes in retargeting. A potential customer does not have to visit your site in order for adds to appear to them. The ads appear based on their interests and the searches they perform on Google, Yahoo, or Bing. These are the top search engines out there.

get google ranking ad

When a person searches for a specific product or service and the search engine brings up a site that is part of the Chango network, the users will see your advertisements.

This company has a large network of partners. You will have access to 8 billion searches from Bing, Google, and Yahoo. You will also have help selecting keywords. This will help make your company easy to find.

You will be working with an accent manager and they will help you set up your campaign.

You can reach customers from markets in the United States, Canada, and the United Kingdom.

Chango will score each visitor before, during, and after they visit your webpage. This is called an intentscore. You will be able to see how is most likely to make a purchase.

This site works with product feeds and will allow you to create ads based on your online store.

This site has a large network of partners and is able to potential those that are most likely to make a purchase.

This site can be expensive. You will need to put out at least $10,000 for a campaign. This site will allow you to expand your online marketing.

Perfect Audience

This site works with companies that are looking to keep things simple. All you need to do is add a specific code in your webpage and it will retarget visitors. Campaigns will be designed by on your retargeting list and ads will appear on the screens of the visitors.

You will have access to more than 950 million visitors. When a person leaves your webpage if they did not order you will be able to market to them using Facebook. The ads will appear in the newsfeeds. The ads can run themselves through beta testing.

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BetaFBX Newsfeed Ad

Audience for Facebook newsfeed Ad

Online stores including Shopfify, and Magento use this site. They target people that came to the site but did not make a purchase.

There is no setup or maintenance fees. This is great for a small business on a budget.

The reports from this site will show the names of the pages your business is featured on, how many people show them, and how many clicks you got. You can see the areas where your targeted customers are visiting while they are online. If you see some sites that are not performing well you can blacklist them. Your campaign will no longer show up there and will show up on the sites that are making you a profit.

This site likes to keep things simple. There is a five minute start up guide and instructors to set up that should not take more than 5 minutes.

If you like to send newsletters or emails you can target people that have opened your emails. You will replace the image pixel with the HTML in the email. Anyone that opens an email from you will have cookies added and will be on your remarketing list. There are a number of marketing opportunities. You can even be creative when marketing. Take a look and see if this is right for you.

Create an Email List

You are able to target to people that open your emails.

This site has a huge knowledgebase. There are manuals, guidelines, tutorials, and other items to help you.

This site is great for small businesses who want to learn about online marketing. This site has some major customers and can even work with WordPress.


This site offers many different options but seems to focus on Facebook. They think social media is powerful and a visitor can be turned into a customer. There are many tools that will focus around Facebook.

You are able to set your own budget, frequency that the ads appear, maximum bids, and other things that will help your retarget your visitors.

While this site does not have as high of a reach as Adroll they have more advanced features. There are caps, bidding rules, and goals for the campaigns.

The Dynamic Creative will allow for customization. You can customize the headings, dtates, and images on the ads to improve the click through rates. You can see what visitors have visited your webpage and you can create ads for those people.

Creative Ads

There are some advanced features that will help you target customers. You can even target them by location such as geo targeting. There are one off product marketing, customer reports, customer segmentation, and unique ad campaigns.

Geo Targeting with Triggit

This site has access to more than 10 billion impressions each day. It works with millions of websites from all over the world.

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This is one of the oldest in the DSP market and they have years of experience.

Triggit specializes in working with Facebook exchange and excels there.


This site may be one of the newer ones but it is very popular. This site has a number of marketing options including retargeting, Facebook, CRM retargeting, email campaigns, search retargeting, and short tags. Short tags are when you have a link on social media and a person that looks at it will be seen a popup add and be added to cookies.

The service sees over 30,000 visitors a month.

Your ads will be created by customer demographics, income, and customer intent.

You can select from a number of options such as those that have been to your website, those that have read your emails, or people that interact with your company on social media.

This site does not restrict based on your spending level.

You can have users shown 15 to 20 ads each month so they do not get annoyed.

Services start around $15,000 a month and the campaigns are monitored by an account manager.

This site has a lot of volume and some unique advertising packages.


Google offers access to millions of webpages, videos, and apps. There are endless opportunities.

This service can be accessed through Adwords. All you need to do is add a tag to your webpage, set up a campaign, and you are ready to go.

In Adwords you can check your campaigns and see the people that visit your webpage. See the images to help you get started.

Google Remarketing

Once you have access the library click view under the Audience section.

Google offers some easy to use targeting options. You can target customers based on their actions, the time they visit, and specific pages that they are viewing. See an example here.

Image Segmentation

Google has introduced remarketing lists for RLSA and are aimed at people that are looking up specific keywords even if they have not visited your webpage. This will help you find the people that are more likely to make a purchase.

The remarketing happens on the Google Display Network. This platform alone allows you access to 10 percent of the internet.

Google is well known and can be used by people that are comfortable with Adwords. Google is limited to the Google Display network and will not offer retargeting in Facebook. This is for people that want a quick and easy search that they can do with little technical knowledge. There are some SEO Singapore services that can help a person make their presence online.

Summing it up

There are platforms that work for any business and there is one that will be right for your business. There are a number of remarketing options that are online. You can find the right one based on the specific needs of your company and you will be able to find a platform that will work best for the needs of your digital marketing endeavour.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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