The Relevance of Sponsored Posts on Social Media

Sponsored posts are very common, especially in Social Media. You might have come across posts from either a page or account you don’t follow. They always have a label at the top that shows that they are sponsored posts. Most people might wonder where do they come from and what are their benefits.

What are sponsored posts?

First and foremost, there is a payment requirement. They are posts that have undergone modification so as to suit the needs of a particular company. They contain accurate information that the sponsor would like to reach the audience. The sponsored posts often draw lots of viewership on social media. Once you upload the post, all social media users that are online at that moment will be able to view the post. Social media platforms have no setting of disabling Sponsored posts. Therefore, they will appear in the target audience.

Who can access sponsored posts?

Anyone can request for his or her product to feature in a sponsored post. Small scale and large scale businesses have the ability to access for sponsored ads. You will have to provide the content, the time and the audience you want the post to feature.

Social media acts as the tool of sponsored posts. Social media “sells” its audience to the advertiser at a price. The advertiser has no audience, that’s why these posts are not for free.

They are vital for companies, business people and even individuals who want to market or advertise their brands.

What are the importance of sponsored posts in increasing interaction and engagement in Social Media?

  • They attract new clients.

The sponsored posts are available for many people to see. Out of the people who will see your product, some will gain interest. They will, therefore, contact you for the product

  • Ability to get immediate feedback.

Most social media platforms have a comment section below the post. You will be able to check the comments and see what perceptions clients have about your product.

  • The increase in Sales.

The post will trigger both customers and non-customers. Due to the large audience, you will win over many clients. It will lead to increase of sales online, hence success in business.

Sponsored posts, though simple in nature is very efficient. As an advertiser, you can use the social media to reach out to your target audience and promote your idea.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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