Google and the other search engines have laid down new rules of link building. Some digital marketing experts are terming link building as dead. This is because the outdated and old link building techniques are no longer working. Link building has been evolving, and you should take advantage of these recommended link building strategies for your website ranking efforts. This article goes through all the essential details about backlinks and gives you the top best link building tips to help you as a top Singapore marketer.
The Definition of Backlinks
Most Singapore marketers do not know the meaning of backlinks. Backlinks refer to any link that is put on another external site. This is why they are also referred to as external links or outbound links. Your main aim should be getting the most relevant links from reputable sources. Remember that google ranking looks into factors that include relevance and quality.
Importance of Backlinks
Back in the nineties when Google was not yet established, they were other internet players who helped online users find business websites. The sites were simply ranked primarily on content. Today, the internet has grown tremendously with vast numbers of websites. Google uses an algorithm to rank the websites which not only does it analyze the content but also the websites linking to the site. Google counts backlinks as a significant ranking signal regarding quality and quantity.
Harmful Link Building Tips to Stay Away From
It is essential for you to know the kind of backlinks you should stay away from at all cost. Nobody restricts you from getting a backlink, and this is where the risk lies. Choosing the wrong backlinks brings you higher chances of being penalized by Google. The penalty varies from a manual to algorithmic penalty depending on how bad the backlink is.
Avoid Irreverent Links
Even if it is tough to resist, try your best to avoid irreverent links. Focus on natural means by asking for people to link to you or naturally attracting them to do so with quality content.
Say No to Private Blog Networks
Private blog networks make it easy to buy backlinks on the website. You can know them by how they advertise in the open. The bad thing about public networks is that they are not favoured by Google. Any website that uses such networks to short cut may find itself penalised. How does Google identify these private blog networks? One of the notable characteristics is a large number of outgoing links on the network homepage above the normal amount of websites that ranges about sixty. Additionally, these external links lack relevancy to each other and the network. Morever, the content in these networks are usually less than 300 words which are usually filtered away by the Google Panda.
Avoid Do-Follow Blog Comments
It is not wrong for you to blog comment. It becomes worse if you do it wrong. You do not want to be associated with these spammy links as it may have a negative impact on Google ranking and your SEO.
Don’t Use Sidebar/Footer Links
Placing your web backlinks in the footer or sidebar makes it look like a paid or sponsored link. Google does not allow selling of any type of backlink. Many digital marketers are blatantly flouting this rule and making it hard for Google to differentiate you from them. To be safe, just avoid getting into this practice.
Let us now get into the recommended link building tips that you can use to promote your website search engine ranking.
Build Real Relationship
Building relationships with your customers and online users have become crucial especially with the rise of influencer marketing and social media networking in Singapore. For you to get online success and your business to grow, you need to build strong and close relationships. Having great online relationships will give you high quantity and quality backlinks. The secret of establishing a real relationship is posting highly valuable and quality content on your web that will attract backlinks without having to ask for them. In building a strong online connection, you need to offer at the initial stages for you to get the favour back. You can collaborate with influencers and bloggers and help each other out. Connect with those that you like on social media platforms such as Twitter, LinkedIn, Facebook and Instagram. Relate with them by commenting, following, retweet and like, asking questions and replying to their comments. With time, you will build a worthy relationship that may get you some of the best backlinks.
Ask for Backlinks
Getting quality backlinks does not involve complicated processes. It merely involves asking relevant sites or bloggers to link to your site. No matter the size of your website, you can ask for backlinks from other similar sites who are already connected to sites same as yours. In cases where you find the contextual link, that will be amazing. However, it is not a must that the links are incorporated into the content. You can ask for a backlink on any relevant page of the site. If the site is not spammy, you should get a good response. many of the websites will be more than willing to give you a backlink in case the links you are building are valuable to their audience.
Creating and Publishing Research Content
We can not forget the researched content in building links. Though it is challenging to develop well-researched content in the form of blogs, articles, reports, and eBooks, this type of content raises your chances of gaining backlinks. Researched content is more valuable to online users as compared to the normal regular content. Content that incorporates real research does not only make it credible but also attracts high numbers of backlinks. Most web wants to get linked to outstanding content and will not ignore excellently researched content. You want to display the area of expertise of your business brand through the content. Supporting the content with factual data shows the real deal about your business. Use of visuals makes it easier for the audience to understand better. However, phrase it in a language that connects you the audience. You will get backlinks from sites wanting to give their readers more quality and value.
Using Case Studies Smartly
Case studies are one of the techniques that guarantee high-quality backlinks when done smartly. It will not only promote your SEO but also drive more traffic to your business site. You can use case studies published by your company on your site to get backlinks. You should contact your customers or partners and inquire whether they can work on a case study that they will post on their website. Most companies want to share products that helped promote their business to their audience. This means that they will share your product that does much more to their business goals. You will get more quality and valuable backlink in return.
Leverage Infographics for More Links
Guest blogging is effective in building relevant backlinks, but infographics can help get more links. Link building is taken to a higher level other than having online users publish your content. Most of the websites that publish infographics do not bother to give the source link. How then do you get backlinks from infographics? You just need to engage all these websites that publish your infographics and request them for a backlink. Moreover, you need to get into contact with sites publishing infographics similar to yours. Ask them to share and link to your website, a move that will earn your quality backlinks.
Creation of High-Quality List-Based Articles
As a long-term online marketer, you must be aware of the power list-based articles otherwise known as listicles. It is one of the underrated link building technique yet it is beneficial. Listicles are available throughout the internet due to high efficiency in getting comments, shares, and backlinks. Research conducted revealed that lists post gives the most amount of backlinks as compared to videos and infographics. However, it is keynote that you can easily go wrong by using list-based articles that have poor value. This is not your wish. Make sure your listicles are easy to read and of high quality. Let each article provide a new thing for your audience. They will ensure they link to the post to associate with its value. To make quality list posts;
- Ensure you come up with a captivating headline
- Design the introduction to introduce the topic to the reader correctly.
- Logically arrange the lists points.
- Expound on each point exhaustively
- Use smaller paragraphs for easy scanning and reading.
One of the benefits of list articles is an easy creation in comparison to other types of articles. However, this makes them easy to backfire so ensure you spend enough time when creating one.
Use Genuine Testimonials
Amongst the many recommended, link building tips that you can use is giving genuine testimonials. Many of the internet websites that deal with products and services marketing feature a testimonial landing page. Testimonials have a win-win result to marketers and online users. Digital business is always willing to publish their customer’s testimonial on their website regardless of how much conversant you are with their product. They will give the product sample or free copy in exchange for the review. This strategy is not disputed by Google. To get genuine testimonials;
- Design a list of your customers and the products they are using currently.
- Make a list of product reviews they can be able to provide.
- Ask for a copy of a review or testimonial from those customers.
- If you get a fantastic reply, summarize your feedback and include the link to your site.
The game changer that brings the difference in use of genuine testimonials is that you give before asking for backlinks in return.
Reclaim Brand Mentions
There are many instances where you get mentioned in blogs and websites without linking to you. The site failed to take the extra step of linking to you among other possible reasons that may have led to that situation. How do you reclaim your brand mentions in such circumstances? One of the best ways is to find places that you have been mentioned and ask the people to place a backlink. Moreover, every opportunity to mention a brand gives you high chances of getting relevant backlinks. This is because people already trust you and sets you on high standards.
Strategically Comment on Blog Posts
Blog post comments is a perfect marketing strategy for promoting your content and creation of a natural backlink profile. Blog comments may fail especially when used for keyword stuffing and spamming to get SEO backlinks. To get the most out of blog comments regarding link building;
Find Relevant Blogs of High Quality
Relevant backlinks come from high-quality blog posts. Focus on finding the relevant blogs in your niche that are valuable to your audience. Some of the blog lists you follow may provide a good start background for you to comment on.
Get Your Comment Approved
In the past, blog posts comments did not need approval from the blog owner. Today, most of the quality blogs send your comment for assessment before approval. For your comment to get, approved, you need to make sure that you mention your link correctly. Mention your name on the name field without mentioning the company or product name. You can try and mention your company website in the email field to make it more genuine. Leave the website field blank to avoid indications that you want to spam the owner. On the comment field, make sure the comment is, elaborative enough, relevant to your link and in some way interlinked to the blog post.
Hold Promotions and Giveaways
Contests and giveaways are viral in most professional niches. Majority of people on the internet love participating in promotions and contests. How do you use contests to achieve link building? You just have to design promotions or contest that require the audience to link back to be able to participate. Get multiple gifts at different levels and use social media platforms to announce the winners. The gifts should be fantastic enough for your audience otherwise they will not participate. The contests may go viral and attract more traffic.
There has been an ongoing debate about no-follow links and their usefulness. Some websites have even opted to delete them. However, no-follow links still have value. For starters, Google introduced no-follow links in an effort to stop spamming blogs using links that had no direct effect on rankings.
It is important to understand that while no-follow links do not have an impact on the page listing, they are not entirely useless and here’s why.
Google does not render them completely useless
The message from Google about no-follow links is that they do not actively follow them. This does not mean that they ignore them all the time. If Google and other search engines perceive a link to be useful, they can follow it. It is important to note that the usefulness of links goes beyond SEO. Links should not be done solely for SEO. Link building can help give you exposure as well.
This tells you that no-follow links can still drive people to your website if they are shared on popular sites. Therefore, you should not dismiss them entirely.
They help to balance Backlinks
A website needs to have a balance of DoFollow and NoFollow links. This speaks to the credibility of your website. A website that only has DoFollow Links may appear suspicious, especially when you use similar anchor texts in all your links. You can also easily get penalised if you only have DoFollow links. It is important to note that even top ranking websites such as Yahoo and Forbes also have NoFollow links. For checks and balances, you need to have both categories of links.
NoFollow Links have a Semantic Context Value
Generally, No-follow links do not appear naked. They are usually done using an anchor text and surrounded by important details such as the name of your brand, company or product. These brand mentions can be viewed as implied links. Search engines can use these links to help place your website in the right category. According to Google and other search rankings, there is a link between the contents of a page and semantic links, even in the case of No-Follow links.
NoFollow Links are Useful in Affiliate Links
E-commerce websites that sell products for other businesses may have issues with affiliate links. You can hurt your rankings if you have hundreds of dofollow links to other websites. This is even suspicious and you stand to get penalised. This is why you also need NoFollow links.
How to maximise the potential of NoFollow Links
Now that you know that NoFollow links are still useful, you need to learn how to build them or get them to work for you.
Make use of Anchor Texts
While anchor texts in NoFollow links are not useful for engine rankings, you can still use them to generate interest for your site. Using catchy anchor texts can prompt people to click on the DoFollow links that you have on your page.
Target Influential Sites
NoFollow links in the hands of the right people can be useful. For instance, a press release is a great place to put a NoFollow link. If the release is discovered by the right people, then they can add links to your site. This will increase more traffic to your site. It is important to keep your focus on traffic. While rankings are important, traffic can do more for your business. As long as a link not detrimental to your business, then it is still a good link.
The bottom line is that no-follow links can still help your site, do not shrug them off or eliminate them.
Google is providing constant new updates on backlinks which you should consistently update yourself with. However, the above listed recommended tips are sufficient for helping your business website rank higher on the search engine results page. Singapore has many marketing company agencies that offer search engine optimisation to help you work out and execute these tips. Take a step today towards implementing these backlink techniques and have an edge in the highly competitive Singapore digital marketing.