Reasons Why SEO Affects Your Bounce Rate in Your Singapore Website

bounce rate

Digital marketing experts have been discussing the relevance of the bounce rate on search engine rankings, but it remains unclear. For this reason, there is an increase in the resources and time spent on SEO to lower the bounce rate, usually without the guarantee that SERP rankings will improve. 

There is a direct relation between user satisfaction and SERP rankings.  However, you need to know how your SEO in Singapore relates to the bounce rate. In this article, we will look at the reasons why SEO affects your bounce rates.

What Does Bounce Rates Measure

Bounce rate is the percentage measure of the single-engagement visits to your website. This means that Google Analytics tracks the number of users who come to your website and leave without accessing another page. It also tracks visitors who do not engage with the website in a meaningful way. 

A majority of digital marketers interpret this measure to determine whether the website provided solutions to the user’s queries. However, it is not a measure of how long the visitor spent on your website. With that said, you might have an engaging page but still, have high bounce rates.

There are two implications to this analogy:

First off, bounce rates are not entirely bad as most Singapore website design experts might imply. For example, a high bounce rate on your product or landing page is inevitable. Better yet, you might want to have a high engagement on your information or FAQ pages where the visitors will find what they are looking want.  

With that said, you could optimise your web pages for a high bounce rate, which does not mean that you are improving the quality of your SEO in Singapore. 

Second, focusing on lowering your bounce rate could lead to poor user experience. For example, turning a single page into two or more pages and linking them to forcibly increase engagement but lead to poor usability. 

From the analytics point of view, you will have improved on a key performance index (KPI), while from the UX point of view; you will have created a mess. For this reason, your Singapore SEO roadmap for your website should be to create a purposeful design and not on the bounce rates. 

How Bounce Rate Relates To Other SEO Factors

This is a challenging topic to address, but the most important thing to remember is that it does not matter whether Google is tracking your bounce rate and changing your SERP ranking. What matters is how customers are engaging with the content on your site as well as how it is indirectly affecting the SEO factors Google cares about for better SERP ranking. 

Here are reasons and SEO problems that affect a website’s bounce rate:

Low-Quality Singapore Web Design

If your website does not make an impression on the user, the chances are that they will skim the page and move on to another website. This creates a bounce.

Slow Page Loading Speed

There is a direct relation between page loading speed and bounce rates. This means that if the landing page takes too long to load, then you will have many users visiting a single page.  

Non-Responsive Website

The mistake of failing to optimise your website for use on a variety of devices will lower engagement and interaction. For example, any website that takes longer than 3.3 seconds especially on mobile will have a bounce rate of 20% or higher. 

A Mismatch between Keywords and the Content

Keywords are central to getting organic search to your website. However, there is nothing worse than having keywords that lead to completely different content. Inevitably, this will increase usability and engagement on your website. 

Writing For Search Engine Scanners

It can be daunting when you pour in much time into writing content and then find out that readers do not appreciate it enough to read every word. Most time, they are scanning it, and many will leave if you have extremely long paragraphs. 

This creates poor readability. However, you can fix this issue by doing the following:

  • Have paragraphs that are no longer than 5 lines
  • Use between 3 and 5 sentences in your paragraphs
  • Use bullets whenever possible, especially when you are referring to more than 2 things
  • Break the content with sub-headings and images
  • Avoid the use of jargon
  • Break long sentences

Inappropriate Pop-Ups

Pop-ups are one of the best ways to encourage subscriptions but they could be contributing to a high bounce rate. You could try to optimise the pop-ups to increase engagement and interaction. However, if the rate does not drop, there are two interpretations:

  • Your audience does not like pop-ups
  • You are not offering value with your pop-ups

However, you can fix these SEO and website design. For instance, you could optimise the pop-up to appear after the visitors have been on the website for a while. 

Lack of Clear CTAs

There are chances that 80% of your traffic is going to the inner pages of your website, and not accessing the landing pages and homepages. The lack of clear CTAs on these pages will create a bounce since there is no clarity on what the user should do. 

This means that you need CTAs on every page, and this turns them into landing pages that can convert or direct the visitors to other pages. However, you will need to direct them to the CTAs with valuable content.

Poor Navigation

This is a problem associated with Singapore website design and it is a major deal-breaker. You ought to use the common design element placement for your site navigation. For example, users expect certain elements in specific areas of the website such as the location of the signup or login buttons. 

Moreover, the logo should be linked to your homepage and to have footers on every page with links to other pages on the site. Ideally, seamless navigation links show the visitors where to click. This will improve website engagement. 

You Have a Single-Page Site

Single page websites are an increasing Singapore web design trend. They pack all the information on a single page and this reduces the number of clicks required to access the content.

By changing a few things on your Singapore SEO strategy, you could increase engagement. The first thing is to make the website mobile friendly and that it has a fast loading speed. You could also refine how the traffic flow to your page or adjust the stream of traffic to your website. 

Conclusion

These are some of the few ways and reasons that SEO can affect the bounce rate of your Singapore website. It makes it necessary to refine your Singapore web design process.

However, you could also fix these SEO problems by employing the services of a Singapore website design expert. By improving your SEO activities, you can positively influence the engagement on your site. 

With that said, you could have made a mistake when configuring your Google Analytics account. You can note this when you have a bounce rate of 90% or higher or 10% or lower. Contact us today for professional Singapore SEO services. Our customer support team is on hand to answer your questions and provide a free and non-obligatory quote. 

Author Bio

Tom Koh

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.
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August 31, 2019

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