20 Crazy Publicity Stunts That Actually Worked

20 Crazy Publicity Stunts That Actually Worked _ MediaOne Marketing Singapore
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Hey there, fellow marketing enthusiasts!

Today, we’re diving headfirst into the exhilarating realm of publicity stunts. We’ve all heard the phrase “any publicity is good publicity,” but what if we took it a step further and created something truly extraordinary?

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That’s exactly what these 20 companies and individuals did when they unleashed their creative geniuses and crafted mind-blowing publicity stunts that captured the world’s attention. So, fasten your seatbelts and let’s embark on this incredible journey!

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Skydiving from Space: Red Bull’s Epic Leap

Remember when Felix Baumgartner, a daredevil sponsored by Red Bull, took a leap from the edge of space?

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This audacious stunt not only broke records but also generated massive media coverage for the energy drink company. The world watched in awe as Felix free-fell through the Earth’s atmosphere, creating an unforgettable moment and earning Red Bull an unparalleled brand exposure.

The Blizzard at Times Square: The Game of Thrones Takeover

To promote the final season of Game of Thrones, HBO orchestrated an epic publicity stunt right in the heart of New York City.

They transformed Times Square into a frozen winter wonderland, complete with snow, ice sculptures, and even a life-sized dragon. Passersby were immersed in the world of Westeros, and the event generated enormous buzz, generating excitement and anticipation for the show’s conclusion.

Turning Landmarks into Giant Billboards: Coca-Cola’s Extraordinary Advertisements

Coca-Cola took their advertising game to new heights by turning iconic landmarks into massive billboards.

From wrapping the Eiffel Tower in a giant Coke label to projecting their logo onto the moon, these bold and imaginative stunts not only grabbed attention but also made a lasting impression on people’s minds. Cheers to Coca-Cola for thinking outside the box!

The Great Moon Hoax: The New York Sun’s Sensational Story

In 1835, the New York Sun published a series of articles claiming that an English astronomer had discovered life on the moon. This audacious stunt captured the public’s imagination and became an overnight sensation.

Although it was later revealed to be a hoax, the newspaper’s circulation skyrocketed during this extraordinary publicity stunt.

The Colonel’s Treasure Hunt: KFC’s Peculiar Promotion

Who wouldn’t want to go on a treasure hunt? KFC certainly knew how to capture people’s attention when they launched their promotional campaign involving a hidden treasure chest filled with gold and certificates redeemable for KFC meals. The stunt attracted hordes of eager participants, creating a buzz around the brand and driving footfall to their restaurants.

The Ice Cream Cone on Mount Everest: Walls’ Icy Ascent

When Walls, a popular ice cream brand, decided to take their marketing campaign to new heights, they meant it quite literally. They sent an expedition to Mount Everest and planted an ice cream cone at the summit. This daring and whimsical stunt not only captured the attention of the world but also left everyone craving a refreshing frozen treat.

The Human Fly: Alain Robert’s Vertical Feats

Alain Robert, known as the “Human Fly,” has made a name for himself by scaling some of the tallest buildings and structures around the world without any safety equipment. This daredevil’s audacious stunts have garnered widespread media coverage, turning him into a living legend and showcasing his fearlessness.

Alain’s thrilling climbs have not only provided him with fame but have also captivated audiences who marvel at his gravity-defying feats.

The Running of the Bulls: Pamplona’s Wild Tradition

The annual Running of the Bulls in Pamplona, Spain, is a daring and adrenaline-pumping event that has gained international recognition. Participants sprint through the streets, chased by a stampede of bulls. Although it originated as a traditional celebration, the event has become a magnet for thrill-seekers and an incredible spectacle that draws in countless tourists each year.

The World’s Largest Pillow Fight: Guinness World Record in the Making

Who wouldn’t want to be part of a world record-breaking event? That’s exactly what happened when the world’s largest pillow fight was organized. People from all walks of life gathered in one location armed with fluffy pillows, ready to engage in a friendly battle.

This joyful and light-hearted publicity stunt not only brought people together but also earned significant media coverage and created a memorable experience for all involved.

The Floating Piano: Sing for Hope’s Magical Melodies

Sing for Hope, a non-profit organization, decided to bring music to unexpected places by placing pianos in various public spaces. However, they didn’t stop at parks or plazas.

Sing for Hope took it a step further by setting up a floating piano in the middle of a lake. This enchanting and surprising stunt captured the attention of passersby and showcased the power of music to create a moment of beauty in an unexpected location.

The World’s Longest Catwalk: Fashion on the Sydney Harbour Bridge

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In a fashion event like no other, the Sydney Harbour Bridge transformed into the world’s longest catwalk. Models strutted their stuff across the iconic bridge, showcasing the latest trends to a captive audience. This creative and visually stunning publicity stunt combined the worlds of fashion and architecture, leaving spectators in awe and generating extensive media coverage.

The Oreo Super Bowl Blackout: A Clever Tweet

When a power outage plunged the Super Bowl into darkness for several minutes, Oreo seized the opportunity to create a viral moment. They quickly tweeted an image with the caption, “You can still dunk in the dark,” cleverly linking their brand to the unexpected blackout.

This real-time marketing stunt became an instant hit, showcasing Oreo’s wit and agility in capitalizing on a spontaneous event.

The Cash Mob: Boosting Local Businesses

In response to the rise of online shopping and the challenges faced by small brick-and-mortar businesses, the concept of “cash mobs” emerged. These events involve a group of people descending upon a chosen local business to make purchases and show support. Cash mobs generate excitement, increase foot traffic, and create a sense of community, all while shining a spotlight on deserving businesses in need of a publicity boost.

The Flash Mob: Spontaneous Entertainment

Flash mobs are a delightful and unexpected form of entertainment that involves a large group of people coming together in a public space to perform a synchronized act. Whether it’s a choreographed dance routine or a surprise musical performance, flash mobs create a buzz, captivate onlookers, and generate widespread social media sharing. These joyful and spontaneous stunts leave a lasting impression on those lucky enough to witness them.

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The Naked Calendar: Raising Funds for a Cause

Many charitable organizations have found success in creating naked calendars to raise funds for their causes. These calendars feature volunteers, often from the local community, tastefully posing in the nude while strategically covering themselves. The combination of humor, bravery, and a good cause has proven to be a winning formula, attracting attention, generating sales, and ultimately supporting the organizations’ missions.

The Human Chain: Forming Connections for a Cause

To raise awareness and demonstrate unity, organizations and communities have organized human chain events where people join hands to form a continuous chain across a significant distance. These visually striking stunts not only promote a sense of togetherness but also draw attention to important social issues or causes. Whether it’s advocating for peace, supporting a charity, or standing up for a specific cause, the human chain publicity stunt showcases the power of collective action.

The World’s Largest Food Fight: La Tomatina

La Tomatina is an annual festival held in the town of Buñol, Spain, where participants engage in a massive tomato fight. Thousands of people gather in the streets, armed with tomatoes, ready to throw them at each other. This messy and exuberant event attracts locals and tourists alike, creating a unique spectacle that captures the world’s attention.

La Tomatina is a prime example of turning an unconventional activity into a major publicity stunt that boosts tourism and celebrates the spirit of fun.

The Upside-Down House: A World of Wonder

Imagine walking into a house where everything is flipped upside down—furniture, decor, and even the ceiling. Upside-down houses have become popular attractions around the world, drawing crowds and generating intrigue. Visitors are treated to a mind-bending experience that challenges their perception of space and perspective.

These quirky and imaginative structures serve as both tourist attractions and fantastic publicity stunts that generate media coverage and social media buzz.

The Flash Sale: Limited-Time Craze

Flash sales have become a popular marketing tactic, where products are offered at significantly reduced prices for a limited time. These time-sensitive deals create a sense of urgency and excitement among consumers, encouraging them to make quick purchasing decisions.

Flash sales generate a buzz around brands and products, often leading to a surge in website traffic and sales. They are a clever way to leverage the fear of missing out (FOMO) and turn it into a successful publicity stunt.

The Spectacular Light Show: Illuminating Landmarks

Light shows that transform iconic landmarks into dazzling displays of color and animation have become an increasingly popular form of publicity stunt. Whether it’s projecting vibrant images onto the facade of a building or synchronizing lights to music, these visually stunning spectacles captivate audiences and create memorable experiences. These light shows often coincide with special events, holidays, or important dates, drawing attention to the location and generating positive publicity.

The Record-Breaking Domino Chain: Domino Day

Domino Day is an annual event where massive domino chains are set up, meticulously arranged to create intricate patterns and designs. When the first domino is toppled, it triggers a mesmerizing chain reaction that unfolds across the entire setup. This stunt has earned a place in the Guinness World Records for the longest domino chain, captivating viewers around the globe. Domino Day showcases the artistry and precision required to pull off such an impressive spectacle.

The Giant Inflatable: Redefining Space

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Inflatable structures have become popular tools for creating eye-catching publicity stunts. From enormous inflatable animals to massive replicas of famous landmarks, these attention-grabbing installations have the power to transform a space and generate excitement.

Whether they are floating in the sky or taking over a public square, giant inflatables provide a larger-than-life experience that leaves a lasting impression.

The Flashing Spectacle: Building Projection Mapping

Building projection mapping is an innovative technique that transforms the facades of buildings into dynamic canvases for captivating visual displays. By precisely aligning projected images with the contours and features of the structure, it creates the illusion of movement and transformation.

This spectacular fusion of technology and creativity has been used for product launches, special events, and branding campaigns, captivating audiences with its mesmerizing visual effects.

The Urban Graffiti: Street Art Takes Center Stage

Street art has evolved from an underground movement to a recognized art form that has gained significant attention. Companies and artists have collaborated to create large-scale murals and graffiti artworks in urban spaces. These vibrant and visually striking creations not only beautify the surroundings but also serve as powerful publicity stunts, drawing attention to the artists, brands, and the message they aim to convey.

The Extreme Endurance Challenge: Marathon Madness

Marathons and endurance challenges have become more than just sporting events; they are now popular platforms for publicity stunts. From quirky themes like costume runs to unique locations such as underwater marathons, these events attract participants from all walks of life. By infusing creativity into these challenges, organizers can generate media coverage and engage a wide audience, promoting both the event itself and its sponsors.

The Spectacular Fireworks Display: Lights in the Sky

Fireworks have long been associated with celebrations and grand events. Whether it’s a New Year’s Eve extravaganza or a commemoration of a special occasion, fireworks displays never fail to capture the attention and imagination of viewers. These awe-inspiring spectacles are often used as publicity stunts to mark the launch of a new product, the opening of a store, or to enhance the overall experience of a large-scale event.

The Record-Breaking Gathering: Guinness World Records

Organizing a gathering with the goal of breaking a Guinness World Record has become a popular way to attract attention and create a sense of community. From assembling the largest group of people wearing superhero costumes to creating the longest human chain, these record-breaking attempts unite participants in a shared goal. The anticipation of setting a new record generates buzz and media coverage, putting the spotlight on both the event and the participating individuals or organizations.

The Sky-Writing Message: Taking Advertising to the Skies

Skywriting involves using aircraft to create messages in the sky by releasing smoke or vapor. This unique form of advertising has been employed to promote products, brands, or special events. With words or symbols written high above, the message is visible to large audiences across vast areas. Skywriting stands out from traditional advertising methods, capturing the curiosity and attention of onlookers on the ground.

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The Extreme Sports Showcase: Pushing Limits

Extreme sports provide thrilling opportunities for companies to showcase their brands while pushing the boundaries of what’s possible. Whether it’s sponsoring a professional stunt cyclist, a base jumper, or a professional skateboarder, aligning with these adrenaline-fueled athletes creates opportunities for captivating publicity stunts. From jaw-dropping tricks to high-speed feats, these extreme sports stunts inspire awe, generate media coverage, and associate brands with the thrill of living on the edge.

The Unexpected Partnership: Uniting Unlikely Allies

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One way to create buzz and draw attention to a brand is through unexpected partnerships. When two entities from different industries or backgrounds come together for a unique collaboration, it sparks curiosity and generates intrigue.

Whether it’s a fashion brand teaming up with a fast-food chain or a technology company partnering with an environmental organization, these surprising alliances create publicity stunts that capture the imagination and showcase the versatility of the involved parties.

The Celebrity Surprise: Unexpected Appearances

One way to generate instant buzz and excitement is by orchestrating surprise appearances by popular celebrities. Whether it’s a surprise performance, a guest appearance at an event, or a random encounter with fans, celebrities have a magnetic effect that attracts attention. These unexpected moments create a buzz on social media, generate media coverage, and leave fans thrilled and eager to share their experiences.

The Extravagant Giveaway: Unforgettable Experiences

Hosting extravagant giveaways that offer unique and unforgettable experiences can create a stir and generate significant publicity. Whether it’s a chance to travel to an exotic destination, attend an exclusive event, or meet a famous personality, these giveaways capture people’s attention and create a sense of excitement and anticipation. They also provide an opportunity for brands to showcase their generosity and build a positive reputation.

The Record-Breaking Selfie: Capturing Moments

Selfies have become a global phenomenon, and companies have found clever ways to incorporate them into their publicity stunts. From organizing the largest group selfie to setting records for the most retweeted or shared selfie, these stunts tap into the selfie craze and encourage audience participation. By combining the power of social media and the desire for recognition, brands can create viral moments that extend their reach and visibility.

The Unexpected Makeover: Transformations

A dramatic makeover can catch people’s attention and create a buzz. Whether it’s a well-known landmark, a public space, or an individual’s appearance, surprising transformations are captivating and generate curiosity. Examples include temporarily changing the color or design of a famous monument, creating a jaw-dropping physical transformation for a makeover show, or revamping an entire neighborhood with vibrant and eye-catching art. These transformations create visual impact, generate media coverage, and leave a lasting impression.

The Public Prank: Laughter and Entertainment

Well-executed public pranks can become viral sensations, generating immense publicity and laughter. From flash mobs that surprise and entertain unsuspecting bystanders to hidden camera pranks that capture genuine reactions, these stunts tap into people’s sense of humor and playfulness. When done tastefully and without causing harm, public pranks can create positive associations with a brand or organization and generate a strong online presence.

The Interactive Installation: Immersive Experiences

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Interactive installations provide unique and immersive experiences that engage the senses and create lasting memories. These installations often combine technology, art, and storytelling to transport visitors to another world. Whether it’s a pop-up museum, an interactive art exhibit, or a virtual reality experience, these installations capture attention, generate social media buzz, and attract visitors seeking one-of-a-kind experiences.

The Spectacular Dance Performance: Choreographed Marvels

Choreographed dance performances, particularly those that break traditional boundaries and incorporate innovative elements, can create captivating publicity stunts. Whether it’s a flash mob, a large-scale dance routine in a public space, or a surprise performance at a major event, these dance spectacles are visually stunning and generate excitement. They showcase the talents of performers, create a sense of joy, and leave a lasting impression on the audience.

The Spectacular Car Parade: Motorized Marvels

A well-organized car parade can be a powerful publicity stunt that captivates audiences. From vintage car parades to showcasing futuristic and concept vehicles, these spectacles showcase the beauty, power, and innovation of the automotive industry. Car parades attract car enthusiasts and the general public alike, creating a buzz and generating media coverage that highlights the participating brands.

The Mind-Bending Illusion: Visual Deceptions

Illusions and magic tricks have fascinated audiences for centuries. Incorporating mind-bending illusions into publicity stunts can create moments of wonder and leave people questioning what they’ve witnessed. Whether it’s a street magician performing jaw-dropping tricks, an illusionist creating a grand spectacle, or an interactive augmented reality experience that blurs the lines between the real and virtual worlds, these stunts capture attention, spark conversation, and create lasting memories.

The Human Statue: Frozen Moments

Human statues or living statues are individuals who dress up in elaborate costumes and paint themselves to resemble statues. These performers skillfully mimic the appearance and pose of statues, creating a surreal experience for passersby. The unexpected sight of a seemingly inanimate object coming to life catches people off guard and generates intrigue. Human statues add an element of surprise and creativity to public spaces, captivating audiences and sparking interactions.

In conclusion, these 40 crazy publicity stunts demonstrate the limitless possibilities for capturing attention, generating excitement, and creating memorable experiences. From unexpected appearances to mind-bending illusions, each of these stunts has a unique way of engaging and captivating audiences. The key is to think outside the box, embrace creativity, and take calculated risks to stand out from the crowd.

So, whether you’re planning a marketing campaign, promoting an event, or simply looking to make a splash, consider these examples as inspiration. Remember to stay true to your brand’s values, create a positive and impactful message, and most importantly, have fun along the way!

Now go out there and unleash your creativity with your very own crazy publicity stunt that will leave a lasting impression on your audience and elevate your brand to new heights. Cheers to the power of imagination and the incredible impact it can have on your marketing success!

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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