The Psychology Behind Free Stuff and Buy 1 Free 1 Deals

The Psychology Behind Free Stuff and Buy 1 Free 1 Deals _ MediaOne Marketing Singapore

Who doesn’t love free stuff? Whether it’s a complimentary drink at a coffee shop or a free sample of a new product, we’re all guilty of being drawn to the word “free.” But why does the idea of getting something for nothing make us so excited? And why do buy one get one free (BOGO) deals have the same effect on us?

In this article, we’ll delve into the psychology behind these marketing tactics and explore why they make us go crazy.

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The Psychology Behind Free Stuff and Buy 1 Free 1 Deals

The Power of Free

The concept of “free” has a powerful impact on our behaviour. In fact, it has been shown to have a greater effect on our decision-making than an equivalent discount on the same product. This is known as the “zero price effect.”

One study conducted by Dan Ariely, a behavioural economist at Duke University, found that participants were willing to travel further to redeem a free chocolate than they were to purchase the same chocolate at a discounted price. The offer of a free item creates an emotional response that is not triggered by a discounted price.

Why does this happen? When we receive something for free, we feel like we’re getting a bargain. It also triggers the reward centre in our brain, releasing dopamine, a feel-good hormone. This creates a positive association with the brand, making us more likely to purchase from them in the future.

The BOGO Effect

BOGO deals are another marketing tactic that can have a powerful effect on our behaviour. These deals offer consumers the opportunity to receive two items for the price of one. They can be incredibly tempting, especially when we feel like we’re getting something for free.

The reason BOGO deals are so effective is that they create a sense of urgency. If we feel like we’re getting a good deal, we’re more likely to make a purchase. We also feel like we’re missing out on an opportunity if we don’t take advantage of the offer.

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BOGO deals also make us feel like we’re getting more for our money. Even though we’re technically paying for two items, we perceive it as getting one item for free. This creates the same positive emotional response as receiving something for free.

The Dark Side of Free

While the idea of getting something for nothing may sound great, there is a dark side to free. Companies use the concept of free to lure us into making purchases we may not have otherwise made.

They may offer a free item as an incentive to purchase something else, or they may offer a free trial that automatically enrols us in a subscription service.

These tactics can be especially effective when we’re making purchases online. We may not fully read the terms and conditions before making a purchase, leading to unexpected charges down the line.

This is why it’s important to always read the fine print before making a purchase, especially when it comes to free offers.

Avoiding the Free Trap

So, how can we avoid falling into the trap of free? The key is to be aware of our emotions and the tactics that companies use to influence our behaviour. Here are some tips to help you avoid the free trap:

  • Be sceptical of free offers: If something seems too good to be true, it probably is. Before making a purchase, research the company and read reviews from other customers.
  • Read the fine print: Always read the terms and conditions before making a purchase, especially when it comes to free offers. Look for any hidden charges or subscription services.
  • Stick to your budget: Don’t let the allure of free items or BOGO deals tempt you into overspending. Set a budget before you go shopping and stick to it.
  • Compare prices: Just because something is offered for free or at a discount doesn’t mean it’s the best deal. Do your research and compare prices before making a purchase.
  • Consider the long-term cost: Free trials or BOGO deals may seem like a great deal in the short term, but consider the long-term cost. Will you be enrolled in a subscription service that you don’t want or need?

What are BOGO Deals? – A Comprehensive Guide to Buy One Get One Deal

What are BOGO Deals? - A Comprehensive Guide to Buy One Get One Deal | MediaOne Marketing Singapore

BOGO deals are a marketing tactic used by businesses to increase sales and attract customers. As the name suggests, BOGO deals are promotions that offer customers a free product when they purchase another product at full price.

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For example, a clothing store may offer a BOGO deal where customers can buy one pair of jeans and get the second pair for free.

BOGO deals can take on many different forms. They can be:

  • Buy one get one free (BOGO)
  • Buy one get one 50% off (BOGO 50%)
  • Buy two get one free (B2G1)
  • Buy two get one 50% off (B2G1 50%)

BOGO deals are popular among both customers and businesses. Customers love them because they feel like they are getting a good deal and saving money. Businesses love them because they can increase sales and attract new customers.

How do BOGO Deals Work?

BOGO deals work by encouraging customers to buy more products. For example, if a customer sees a BOGO deal for a pair of shoes, they may be more likely to buy two pairs of shoes instead of one. This not only increases sales for the business but also helps the customer save money.

To ensure that customers take advantage of the deal, businesses often advertise the BOGO promotion prominently in their store or on their website. They may also limit the time frame of the promotion or put restrictions on the products that qualify for the deal.

Benefits of BOGO Deals

Benefits of BOGO Deals | MediaOne Marketing Singapore

BOGO deals offer a number of benefits for both businesses and customers.

Benefits for Businesses:

  • Increased Sales: BOGO deals can increase sales by encouraging customers to buy more products.
  • Clear Inventory: BOGO deals can help businesses clear out excess inventory by offering free products with the purchase of others.
  • Attract New Customers: BOGO deals can attract new customers who may not have otherwise shopped at the business.
  • Increase Brand Awareness: BOGO deals can increase brand awareness as customers share the deal with their friends and family.

Benefits for Customers

  • Saving Money: BOGO deals help customers save money by offering free products.
  • Trying New Products: BOGO deals allow customers to try new products that they may not have otherwise purchased.
  • Stocking Up: BOGO deals allow customers to stock up on products that they regularly use.
  • Sharing with Friends and Family: BOGO deals allow customers to share the deal with their friends and family, which can also help them save money.

Drawbacks of BOGO Deals

While BOGO deals offer many benefits, they also come with a few drawbacks.

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  • Overstocking: BOGO deals can encourage customers to overstock on products that they may not need or use.
  • Quality Control: BOGO deals may cause businesses to compromise on the quality of the products they offer in the deal.
  • Limited Selection: BOGO deals may only apply to certain products or product categories, limiting the selection available to customers.

Tips for Businesses Offering BOGO Deals

Tips for Businesses Offering BOGO Deals | MediaOne Marketing Singapore

If you’re a business considering offering BOGO deals, here are a few tips to keep in mind:

  • Set Clear Terms and Conditions: Be sure to set clear terms and conditions for the deal, including what products qualify, the time frame of the promotion, and any limitations or exclusions.
  • Advertise the Promotion: Promote the BOGO deal prominently in your store or on your website to ensure that customers are aware of the promotion.
  • Offer High-Quality Products: Ensure that the products offered in the BOGO deal are of high quality to maintain customer satisfaction.
  • Monitor Inventory: Monitor your inventory closely to ensure that you don’t run out of stock during the promotion.

Tips for Customers Taking Advantage of BOGO Deals

If you’re a customer looking to take advantage of a BOGO deal, here are a few tips to keep in mind:

  • Read the Fine Print: Be sure to read the terms and conditions of the BOGO deal carefully to ensure that you understand the promotion and any limitations or exclusions.
  • Stock Up on Necessities: Use BOGO deals to stock up on products that you regularly use, such as toiletries or household essentials.
  • Compare Prices: Before taking advantage of a BOGO deal, compare prices to ensure that you’re getting the best value for your money.
  • Be Mindful of Overstocking: Avoid overstocking on products that you don’t need or won’t use, as this can lead to waste and unnecessary spending.

6 Types of Promotions: BOGO vs Half Off vs Conditional

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As a consumer, there is nothing more satisfying than getting a good deal. That is why promotions are an excellent way for businesses to attract and retain customers. Promotions come in different shapes and sizes, each with its unique features and benefits. In this article, we will discuss six types of promotions, including BOGO deals, Half Off, and Conditional offers.

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#1. BOGO (Buy One, Get One) Deals

BOGO deals have been around for a long time and are still a popular promotion in retail. They are simple and easy to understand, making them an effective way to increase sales. A BOGO deal usually involves buying one product and getting a second one for free or at a discounted price. For example, “Buy one shirt, get one free” or “Buy one pizza, get the second one half off.”

BOGO deals are effective in increasing sales and encouraging customers to try new products. According to a study by Nielsen, 93% of shoppers say they would take advantage of a BOGO promotion, making it one of the most popular promotions for shoppers. BOGO deals are also great for clearing out inventory or introducing new products.

#2. Half-Off Promotions

Half-off promotions are another popular promotion used by businesses. As the name suggests, customers can buy a product at half the regular price. For example, “50% off on all clothing items” or “Buy one, get the second one at 50% off.”

Half-off promotions are an excellent way to attract bargain hunters who are always looking for a good deal. They are also effective in encouraging impulse purchases and clearing out old inventory. According to a study by Invesp, 60% of consumers say they are more likely to purchase a product if it is on sale.

#3. Conditional Promotions

Conditional promotions require customers to meet certain conditions before they can take advantage of the promotion. For example, “Spend £50 or more and get free shipping” or “Buy one, get one free with a purchase of £20 or more.” These promotions are effective in encouraging customers to spend more to take advantage of the deal.

Conditional promotions are also an excellent way to increase the average order value. According to a study by Econsultancy, customers who are offered free shipping are 30% more likely to make a purchase. Additionally, customers who are offered a free gift with purchase are 38% more likely to make a purchase.

#4. Rebate Promotions

Rebate promotions are a popular promotion used by businesses to encourage customers to buy their products. Customers who purchase a product can receive a cash rebate after submitting a form or filling out an online survey. For example, “Buy a new dishwasher and get a £50 rebate.”

Rebate promotions are effective in encouraging customers to make a purchase by offering them a cash incentive. According to a study by MarketingProfs, rebate promotions can increase sales by 25% to 30%. Rebate promotions are also an excellent way to introduce new products or to clear out inventory.

#5. Loyalty Programs

Loyalty programs are an effective way to retain customers and encourage repeat business. Customers who sign up for a loyalty program can earn points for their purchases, which can be redeemed for discounts or free products. For example, “Earn 1 point for every £1 spent, and redeem 100 points for a free coffee.”

Loyalty programs are effective in encouraging repeat business by rewarding customers for their loyalty. According to a study by Bond, customers who are members of a loyalty program are 57% more likely to make a purchase than non-members. Additionally, customers who are members of a loyalty program spend 12% more per year than non-members.

Final Thoughts

Free stuff and BOGO deals can be tempting, but it’s important to be aware of the psychology behind these marketing tactics. Companies use these tactics to influence our behaviour and get us to make purchases we may not have otherwise made.

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By being aware of our emotions and the tactics companies use, we can avoid falling into the free trap. Remember to be sceptical of free offers, read the fine print, stick to your budget, compare prices, and consider the long-term cost.

In the end, it’s important to remember that nothing is truly free. There is always a cost, whether it’s a financial cost or the cost of our personal information. By being aware of the true cost of “free” offers, we can make more informed decisions and avoid falling into the traps set by companies.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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