Proven Tips on How to Grow Your Brand Using Instagram

grow your business via instagram

Instagram has more than 500 million active users globally and 1.9 million users in Singapore. Marketing your brand on this fast-growing social media platform will help you connect with potential customers more conveniently. Here is a compilation of the best tips on how to grow your brand using Instagram. 

Instagram Free Tools 

Recently, Instagram rolled out a business profile that is very similar to Facebook business profile. By upgrading your account, you will get access to many free tools that you can use to enhance your social media marketing campaigns. For instance, you will get access to analytics that will show you the performance of your campaign using metrics such as impressions and engagements.  

Knowing how the target audience interacts with your content will give you insights on how to improve your campaigns. 

Cross Promote Posts 

One of the easiest ways to get more followers on Instagram is by sharing your posts across all your social media profiles such as LinkedIn and Twitter. Invite the people who come across the post to follow you to build a community of people who are interested in your company.  

One of the main reasons why you should share the posts on all the platforms is because some of the potential customers are fond of some platforms than others. Therefore, if you post on just one site, you risk not connecting with them thereby losing customers to your competitors who cross-promote posts better.  

Spark Growth by Interact With Follower Continuously 

If a follower writes a comment on one of your Instagram posts or story, take a few minutes to respond to them. This simple gesture will spark growth and show that you care about your follower sentiments. Also, give the followers a chance to tag their friends and colleagues who might be interested in your post and the brand in general to win new followers.  

The Art of Story Telling to Grow Your Brand and Following

psg digital marketing

Interactive Hashtag 

If you are struggling to engage with your followers, consider creating an interactive hashtag. For example, you can research to identify tags that customers use when posting photos of them with the product on this platform. Every time a customer posts a new picture with the hashtag, they will be exposing your brand to all their followers. Such free advertising will significantly help boost your Singapore digital marketing efforts. 

Repurpose Content 

Coming up with new content for every social media channel can be a time consuming and tedious task. Consider repurposing content from other Instagram accounts that are relevant to your niche to save time. Be sure to credit the original poster or the source of the post by tagging their profile or mentioning their name in the caption. Most of the account owners will return the further and repurpose your content as well.  

Finally, posting new content regularly will help you engage with the audience continuously. However, you need to be careful not to overwhelm them. If you do, you risk losing your credibility and reputation. Some of the followers may decide to unfollow you if they feel that you are bombarding them with too many posts. There is no magic posting formula that works for all brands, you will need to carry out A/B test to find out which type of content resonates with your audience.  


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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