7 Ways Promotional Products Boost Digital Marketing Efforts

7 Ways Promotional Products Boost Digital Marketing Efforts _ MediaOne Marketing Singapore

Your approach to digital marketing is one of the most important factors influencing the achievement of your e-commerce company.

It helps you broaden the audience that is exposed to your brand, create leads, and increase sales.

In spite of this, maintaining the interest of your target audience can be challenging given the amount of other competitors.

And based on the tactics you have in place, there is a possibility that you will miss out on chances, which would lead to a drop in revenue.

With this in mind, it is absolutely necessary to keep ahead of the competition by always engaging and grabbing the interest of your audience who views your content online.

This can be accomplished through the use of promotional goods such as customised keychains, T-shirts, pencils, headwear, bottles, posters, and other items such as keychains.

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You are able to personalise such items with the assistance of custom screen printed materials, which will enable you to print your company’s logo onto these products as well as add your company’s name and taglines.

You can also create a one-of-a-kind experience for your audience online by combining promotional products with your digital marketing plan. This can assist generate leads and revenue for your business.

These products also allow you to increase brand recognition among great opportunities as well as existing clients who are loyal to your business.

Here are 7 ways that promotional goods can help support and increase your digital marketing plan to get you started with this:

1. Increasing the Loyalty of Current Customers

Increasing the Loyalty of Current Customers | MediaOne Marketing Singapore

When it comes to assisting you in the long-term process of building relationships with your customers, customer loyalty and involvement play a vital role.

Because of this, they will have a greater propensity to buy from you again in the future, which will assist you in maintaining customers as well as strong company sales and profits.

Using promotional goods as a supplement to your customer loyalty programmes is an excellent method to boost client engagement and retention.

For instance, in order for your consumers to be eligible to obtain those things, they will first need to earn points by carrying out certain tasks.

These may include making a purchase online, participating in an online survey, or recommending your business to other people by sharing your posts on their social media accounts. Other potential actions include making an online donation.

When they have accumulated sufficient points, they will have the option to redeem any product of their choosing.

This has the potential to go a long way towards enticing consumers to keep taking part in these activities in order to acquire further promotional things and earn even more credits.

Repeat business from pleased consumers who are made to feel acknowledged and appreciated for their continued patronage is made possible as a result of this.

2. Increasing Brand Recognition Through the Use of Stickers

Recall of a brand is extremely important since it enables customers to recognise a product or service.

Customers are more inclined to consider making a purchase from your company if they are familiar with and able to recall your brand.

To begin, they are already familiar with the level of quality that your items offer and the manner in which you conduct business. On the other side, if they are unfamiliar with who you are, they might go elsewhere for alternative choices if they aren’t already satisfied with what they find.

With that in mind, you may improve people’s ability to recall your brand with the use of promotional goods such as stickers.

For instance, while you are getting orders ready to ship, you can affix free branded stickers on the inside of the packing before sending it out to your clients.

After that, they can make use of these stickers and adhere them to various personal goods such as electronic devices, tumblers, and journals, to mention a few examples.

This strategy has the potential to not only assist in improving brand recall.

Because your customers put stickers on the products they buy, you have the opportunity to reach more people with your brand.

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They may become more aware with or intrigued about your brand as a result of this, which may drive them to check out your website, social media accounts, or traditional storefront.

3. Customizing Our Connections With Our Customers

Customizing Our Connections With Our Customers | MediaOne Marketing Singapore

Building trust with your customers and motivating them to convert is impossible without personalization in your interactions with them.

And making sure that every engagement feels more like a genuine conversation taking place between two people, rather than a clinical business transaction, is one of the most important things you can do to create meaningful connections with other people.

If the customer feels more at ease approaching your company in this manner, they will be more likely to do so in the event that they require assistance or have issues pertaining to the things you sell.

Using promotional goods in your interactions with customers is an effective method to personalise those encounters.

For instance, you may add promotional goods for your email subscribers in your marketing emails as a way to honour the milestones your brand has reached, such as the anniversary of the first time they made a purchase from you.

You could, on the other hand, give free samples of your latest offerings to clients who have been loyal to your brand before you put them on sale to the general public in order to determine how well consumers respond to them.

These seemingly insignificant actions can go a long way towards boosting consumer loyalty and developing champions for your company who will remain loyal for their entire lives.

In other words, customised promotions can assist in the long-term process of relationship building with customers by demonstrating to them that you respect the preferences and requirements they have.

4. Generating Excitement by Doing Giveaways on Social Media

Implementing and continually developing your digital marketing efforts should have as one of their primary goals the generation of buzz concerning your brand.

With the appropriate tactics, you may make your business relevant to the customers you want to attract.

After all, you want to provide them with a reason to speak about you in order that they will assist you in expanding your audience by spreading the word about you.

Giving things away or holding competitions on various social media sites are also good strategies to accomplish this goal.

You may, for instance, offer promotional items as a strategy to entice people to join in the giveaway that you are hosting. You might want to mention in the rules that the only way they can participate in the activity is if they promote those goods with the material they create.

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With the help of this tactic, you might be able to collect hundreds or even thousands of pieces of user-generated content (UGC) from your target audience.

It is possible that this will assist in exposing your brand to new viewers and potential clients on such social media platforms.

In addition to this, when potential customers search for your business, they will see and read those favorable impressions, which will help you acquire the trust of those customers.

5. Improving One’s Position in the Market

Improving One's Position in the Market | MediaOne Marketing Singapore

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A competitive advantage helps you stand out from the crowd and make you more appealing to your clientele.

Establishing a community connection with your business through the use of promotional products is a fantastic approach to help you gain an advantage over your rivals and stay ahead of the competition.

This can also help you stay ahead of the competition.

For instance, you could use email marketing to offer away limited edition promotional giveaways to your top one 100 highest-paying customers.

These could include executive pens or travel bags, both of which are examples of such items. These things could give the impression that the purchasers are members of a prestigious organisation that admits very few new members each year.

In addition, by demonstrating that you are prepared to go the extra mile for them and provide them with something unique, you are able to demonstrate how highly you regard them as consumers.

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These kinds of efforts can help your customers feel cherished and acknowledged, which can contribute to the development of a deeper relationship with your brand and improve your advantage over the competition.

6. Providing Reimbursement to Influencers

The use of influencer marketing has emerged as a crucial tactic for businesses seeking to expand their online presence and connect with a greater number of customers.

This strategy calls for you to collaborate with well-known figures in your industry so that they can assist you in promoting your brand and getting the word out about the services that your company provides.

And taking into consideration the fact that they have a sizable following on their social media channels, their content will most likely be noticed by a wider audience, which will increase the likelihood of your acquiring additional leads and purchases.

Gifting promotional things to influencers is an effective alternative to monetary remuneration as a means of compensating them for the time and effort they invest in promoting a product or service.

For instance, you may work out a cooperation deal with them in which you provide them with complimentary things in return for positive comments regarding your company’s offerings.

If you sell beauty products, you can send packages that include not just the products themselves but also various accessories like makeup products or curling wands.

After that, they will produce content evaluating those promotional things in order to demonstrate the usefulness of such items.

If you do this, you will be able to reach a larger audience since more people who use the internet will be able to view and be introduced to your items.

7. Boosting Your Revenue Through Participation in Events

Boosting Your Revenue Through Participation in Events | MediaOne Marketing Singapore

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The hosting of an event is a great approach to network with influential people in your field as well as consumers.

This indicates that you will be able to concurrently raise consumers’ knowledge of your brand while also promoting your products.

Thus, you should make the most of this occasion to provide promotional materials to the attendees of a conference or the introduction of a new product.

You may, for instance, employ products that come equipped with rapid response (QR) codes that, when scanned, take customers directly to your web page or social media accounts.

Guests will be able to acquire further information regarding the most recent things you will be selling at the event if they scan the code that is located on the item.

This may entice individuals to stop by your online shop or visit your profiles on other social media platforms.

You might even request that they submit content during the conference and share it with the followers they have online at that time.

This has the potential to drive additional visitors to your website, as well as organic traffic from search engines, and ultimately result in an increase in sales.

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The Bottom Line

Your ability to develop high-quality content that speaks directly to your target audience is directly correlated to how successful your digital marketing strategies are.

In addition, one of the best ways to improve your marketing efforts is to supplement your online advertising tactics with tangible presents that may be utilised as giveaways, prizes, or incentives.

This is one of the great ways to boost your marketing efforts. This may increase the number of people engaging with your articles, pages on social media, and e – newsletters.

With this in mind, you could consider utilising promotional things such as T-shirts, posters, and water bottles. By giving away some of these things on social media, you may assist generate excitement about your brand name. I

n a similar vein, you can utilise such goods to differentiate yourself from the competitors and encourage customers to post user-generated material online.

This may be accomplished through the usage of user-generated content.

Giving out promotional things ultimately enables more people to use them or engage with them in everyday life at events or online via social media, which can help increase brand awareness.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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