How To Promote Your Instagram Page In Singapore

How To Promote Your Instagram Page

Social media is very significant to any successful digital marketing strategy. This means that you require social media for your business to carry on in the current digital world. If you are struggling with the method to use to enhance your Instagram page, here are some tricks and tips to assist you to get started!

  1. Set Goals

Yes, you own a business plan for your firm. Also, you have a marketing plan for your advertising techniques. You should also have a social media advertising strategy accompanied by realistic objectives for your social media platforms. You need to outline your goals before you embark on your marketing journey.

You can set your Instagram goals by asking yourself the following questions:

  • How many followers do you want to achieve each month?
  • What are your long-term goals?
  • Who is your target audience?

If you are not sure of the answers to these questions, you can hire a digital advertising agency to give you a clear picture of what to expect concerning the growth and engagement of followers.

  1. Use an Appropriate Username

You should choose a username that is easy to read, searchable, and simple. If your username of choice is not available, you can try using punctuations to separate the words or mixing them up.

Consistency counts. You don’t want to have an Instagram username that does not match your business. So, you should ensure that your social media username matches your business name for easier recognition of your brand across various channels. Selecting a clear username can assist your potential customers and followers remember your business by associating your Instagram with your brand.

  1. Generate A Bio

Here, you are required to add the information that you feel is crucial to your followers and potential customers. This information can include a link to your homepage, location, and a short description of your brand.

The drawback of a Bio is that you have only 150 characters to put across your point. So, make them count!

The other details that you may need to include in your Bio include links to your blog posts, recipes, and online stores. If you want to add zig to your Bio, you can utilise emojis to remain within the character limit as well as add some colour.

  1. Use Hashtags

Hashtags are very critical for the survival of your business on Instagram. Hashtags enable visitors to find your page and posts. They can assist you to develop your follower base in return. Hashtags filters posts from the latest to the earliest. For example, if you search for #onlinemarketing, all the posts where individuals have used that hashtag will appear from the newest to the oldest.

Below are some quick guidelines on how to improve your Instagram page using hashtags.

  • Be creative when developing your hashtags and persuade your followers to use it.
  • Utilise relevant hashtags. Hashtags are the key feature that Instagram uses to categorise content. You don’t need to add hashtags about everything. Include only the appropriate hashtags.

For example, if you own a restaurant, and you would like to include hashtags for local foods. If you add a post about fish, using #fish will not be helpful. If you want to promote your page Instagram page, then include a locally accepted hashtag like #sgrestaurant if your restaurant if you are based in Singapore. The users who will see your post are likely to engage with you. Hashtags of your local restaurant influencers can be even more beneficial to your Instagram. They are already famous, and they are local.

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Make use of what is trending and what is not. Using only the most popular hashtags does not improve your discoverability. Use various hashtags that are relevant to your niche. Also, research to determine the hashtags that your target audience is using to search for your products on Instagram. Developing your hashtags based on research increases your brand recognition.

  1. Integrate Influencers

Influencers with an incredible following exist in every industry. Influencers can entice their followers and influence them to try different brands. You can always get influencers who have your target audience as their followers.

The best things about influencers are the reach and their expertise. They can reach your target audience and convince them to try your services and products. Attract the attention of local influencers in your field of business by reaching them out or tagging them. Enhance your relationship and inquire if they can assist you to market your brand.

If you want influencers to get followers and increase your brand recognition, look for someone who is renowned in your field of business and don’t get afraid of reaching them out.

  1. Boost Ads and Posts

Advertising on social media is one of the cheapest means of online marketing. Due to this reason, you should enhance your posts and ads for your business Instagram page. Boosting a post on Instagram indicates that you have an existing post that you want to sell out to a broader audience beyond your followers. An ad is unique in that it is created to advertise your brand and attain a large audience.

If you want to get more followers on your business Instagram page, boosting your ads and posts is the way to go.

  1. Indicate your location

Ensure that you always tag your location on your Instagram posts. Tag the location of your store or the place where the event on your post happened. Tagging your location enhances your reach to other people besides your followers.

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Including your location increases your discoverability. People use the area to search for businesses in your neighbourhood. And you want users from your local community to find your business on Instagram.

Adding location to your posts is very simple since you only click show location before posting your content on social media. A list of the recent and current location will pop up, and you will choose the location of the event on your post or your real address.

Posting your location is a simple way of promoting your page on Instagram and increasing your reach. Simple steps added together will make a significant difference in the number of your followers, brand recognition, and reach. So, don’t leave them out.

  1. Improve Your Brand Recognition

The role of business social media pages is to enhance the growth of your brand. Don’t just focus on increasing your number of followers.

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Here are some ways through which you can improve the recognition of your brand on Instagram:

  • Show the style of your brand using the images that you post. Captions and photos can be used to show your audience your business stand.
  • Have a powerful and unfailing presence. Post at least once in a day to keep your followers engaged.
  • Don’t postpone considering social media. Instagram builds your relationship with your followers which can transform them into loyal customers and lifetime brand ambassadors.

If you create quality content, everything else comes automatically.

  1. Promote Your Business Instagram Page on Other Platforms

Cross-promotion of your Instagram is one of the simplest ways to increase your followers. You can use other social media platforms like Facebook to promote your Instagram page. For example, if your followers on Facebook are more than those on Instagram, you can encourage your Facebook followers to follow you on Instagram.

Apart from cross-promoting on social media, you should include your social media icons on your website to increase their accessibility to your audience. The best way to do this is adding them at the bottom and top of your page so that your visitors will not miss them.

Also, you can use email marketing to urge your customers to follow you on Instagram. If people in your email lists don’t follow you on Instagram, this is the best way to encourage them to follow you.

  1. Come Up with Your Instagram Theme

A theme is simply an image style or colour pallet that your page on Instagram reflects. It makes your posts consistent and improves the attractiveness of your account. You should be steady on what you post on your Instagram page. You need to post content that will increase the number of followers, increase traffic to your website, and trust engages your followers to keep them coming back to your site.

If you have a good theme, users will want to come to your page because they know that they will find great and captivating content every single time. If you change your theme, you will likely confuse your followers and make them lose interest in your posts.

  1. Utilise User-Generated Content

Ensure that you repost the quality content that is produced by your users. It is an excellent way to boost your brand by getting more followers, and it also saves your precious time.

The tips below will help you improve your Instagram marketing using user-generated content.

  • Use the best content only. Your followers are likely to develop content for your products and services if you request them to. However, don’t get pressured to post all their content – post only the best.
  • Inform your followers that you want to post their content and provide a hashtag to use.
  • Utilise a repost app to conserve your time when using user-generated content. It will be easy to repost content and appreciate your followers.
  1. Keep Yourself Updated

If there is a new marketing trend, apply it. The basis of having an Instagram page is to raise awareness about your brand by increasing your number of followers. So, if there is a fresh trend in the market, don’t get afraid to try it out. Using new ideas is likely to improve your ROI.

  1. Run Contests

Contests on Instagram are crucial in attracting followers and improving your page.

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You can use these tips to improve your Instagram page using contests:

  • Use awesome photos to get the most engagements.
  • Use clear guidelines to explain what your contest entails to make it easy for users to read quickly.
  • Include the prize or tell the audience what they will win. Using the multi-photo feature on Instagram, you can include a picture of what you will give away.
  • Inform your audience when the contest ends and when the winner will be announced.
  • Post the winner and tell them congratulations. This way, your followers will trust engage with your brand since they will see that there was a winner of your prize.

Using giveaways will assist you to increase your brand recognition and boost your number of followers. You can ask your followers to tag five of their followers and include a photo of their pages to win a free item. If you want to use contests to market your brand on Instagram, start small with asking followers to tag a friend or like your posts. You can later expand and work with other businesses to expose your brand to their followers.

  1. Engage with Your Audience

You need to engage with your audience on Instagram by responding to their posts, comments, or direct messages. Also, you can follow them back or repost their content. Liking posts of your followers cause a self-sustained chain reaction. Their followers might note that you liked their content, and this can make them check-out your Instagram page and follow you. You increase the value of your brand by interacting with your followers since they appreciate your personality.

If you are a small business, ensure that you reply to every comment that you can, even if it is with a short thank you.

  1. Use Highlights and Stories

The Instagram Story feature is another great way to show your followers what you do on a daily basis. Instagram stories can assist you to keep your followers engaged, and maintain them.

Highlights, on the other hand, keep your stories shown on your page forever. You can develop a highlight for any of your most successful stories or create a new one. This feature also enables you to share your valuable posts.

  1. Keep Your Audience Updated

Updates maintain your followers engaged with your content and also increase their likelihood of coming back for more. This is an excellent way of securing your existing customers. Post fresh products to make your followers eager, or let them know when a product that was out of stock is back.

With the above tips, now you have the information on how you can improve your Instagram page while keeping your existing customers and attaining the brand recognition that you are worthy of. Use these ideas and expect an outstanding ROI.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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