MediaOne is an PPC service agency that knows exactly how to get you to the top of Google’s SERP. Our search engine consultants have created hundreds of winning campaigns with Facebook Ads and Google Adwords and are skilled at bringing out our clients’ best qualities.  Unlike other PPC service companies, we’re not focused on spending all of your ad budget or even our commission. Our main priority is to make sure that your Singapore audience is well-targeted in both regional and international campaigns. So achieve online dominance and get an ROI that’s worth bragging about! Work with MediaOne

Premier PPC service in Singapore

Effortlessly attract new leads

There are a lot of business owners who have a difficult time with their search marketing. And if you are one of them and are looking for ways to increase your leads and traffic, then it’s time to start using Google Adwords. No matter whether you are someone who has just started a new business or your company has been around for years, this is a solution that can get you the results you need and want.

There is a common belief that Google ads don’t usually get many clicks, if any at all. However research says different. Not only do Google ads get clicks but studies suggest that sponsored ads get as much as 64.6% of the high commercial intent clicks. On the other hand, organic results only get 35.4% of the clicks. This coupled with the fact that Google makes creating ads easy by providing several forms makes SEM ideal. And it’s becoming more and more effective with each passing day. This is especially the case if your business needs a quick boost in sales. 

MediaOne offers PPC service for Singapore businesses. We use PPC advertising in order to increase your traffic, promote your site, and give your conversion rates a boost. We identify the keywords that offer value, weave them into your ad copy and then work to make sure that your ads appear at the top of Google’s search results. This gives you a significant amount of exposure without having to spend your entire ad budget.

And we don’t stop there. One of our top priorities is to make sure that your campaign is always improving. So we are constantly fine tuning it. We are always monitoring your SEM to find changes that should be made and what we should get rid of.

The Power Of SEM + SEO

Of course PPC is known for its ability to increase your leads and traffic at lightning speeds, but have you considered how much these types of campaigns can cost? If you would like to maintain visibility around the clock, then it can add up pretty quickly. This is one of the main reasons why we advise our clients to use both SEM and SEO.

This dual marketing strategy can ensure that your PPC campaign is more cost efficient and it also provides excellent data for your SEO campaign. For instance, your SEM allows you to filter out all of your high-performing keywords. And this helps you to increase your ROI, traffic, and conversion rates for SEO. This combination gives you instant and long-term results. One of MediaOne’s claim to fame is how efficiently we run our Facebook advertising alongside Google Adwords.

MediaOne PPC service

Keyword Consultation
MediaOne goes far beyond simply offering your company a selection of semantic and thematic keywords. As your PPC service specialist, we want to make sure that you understand which keywords are the best for your brand. We use analytics to give you a better idea of what makes your audience tick. More specifically, you need to know what actions to take in order increase your conversions and ROI. Our PPC keyword research and CPC optimisation saves our clients thousands of dollars.

Competitive Analysis
MediaOne examines your competition’s strengths and weaknesses. We want to know which tactics work best for them and which fail. We go in-depth by identifying their paid keywords, landing pages, and online ads. This means that you will always know which keywords are best and which ads have the highest conversion rates. And we don’t stop at regional campaigns, we pay attention to those that are global as well. Armed with this information, we can create a successful plan that is tailored-made for your business–one that will give you a huge edge over the competition.

Professional Copywriting That Sells
Images are a great way to catch the attention of your audience and engage them. However, there is more to content than images. And even though website content is becoming more visual these days, it’s still important to make sure that your copy offers a lot of value.

This is where MediaOne shines! While images catch the attention of the users, good copy catches the attention of the search engines. And when it comes to SEM, there is nothing more valuable than quality copywriting. We craft copy that entices and compels your audience. Our team of expert writers and past journalists are skilled at interweaving your most relevant keywords into your ads. This is why our Google Ads are so successful. They are designed to capture attention and boost your site’s visibility in the search engines. 

Testimonials

When it comes to competitive industries, the field of interior design can be brutal. So we were happy when MediaOne reached out to us! We were planning our next marketing campaign and they suggested a dual targeting plan. We gained more visibility, attracted quality leads and improved our ad spend by combining SEO and SEM. Thanks a lot MediaOne!

-Steven Young, Y-Axis Interior Design

 

Hui Min was a tremendous help with our SEO. Whenever we had a question or needed assistance with a problem, she was there. Not only that but she was patient and took on responsibility. I appreciate the work she’s done for my company as well as all of the information she’s shared with me. We look forward to working more with Hui Min and MediaOne in the future.

-Jacqueline, Tigermount

18 Frequently Asked Questions about Search Engine Marketing Answered

There are millions of brands competing for visibility on search engines, and it is now more important in the modern era to do online advertising and marketing. However, you should consider a wide range of digital marketing types to ensure the success of your digital marketing campaigns such as search engine marketing (SEM). To date, many brands in Singapore have tried to wrap their heads around SEM with little success. This is why they prefer to hire SEM agencies to handle all the activities involved in search engine marketing. With that said, we hope that these questions will shed light on what SEM is, what you can expect from SEM agencies, why you should do it, and how to do it right.

Search engine marketing is the process of marketing a brand using paid advertisements that appear on the search results pages. Essentially, digital marketers bid on keywords that search engine users enter when looking for products and services.

This gives them an opportunity for their ads to appear alongside the search results for particular search queries. These ads, which are also known as pay-per-click ads come in a variety of formats ranging from small text-only ads to more visual product listing ads (PLAs).

An SEM agency in Singapore will be on hand to guide you on the best type of ads to use for your SEM campaign to yield maximum ROI. They will then put your ads in front of potential customers who are motivated and willing to make a purchase.

When done right, none of the other digital marketing practices can come close to delivering results like SEM. For this reason, you need to hire a knowledgeable and experienced SEM agency to ensure that the ads are effective in growing your online brand engagement.

While they all work to ensure more visibility for your brand in the online platform, there is a stark difference between SEM and SEO. Search engine marketing involves paying search engines to display your ads alongside the search results.

SEO, on the other hand, involves using relevant content and keywords, without the need to pay search engines for visibility. This requires that you stay on the trends of search engine algorithms to know the best practices that will help your site rank higher on the results pages.

With that said, SEM agencies tend to double into both PPC and SEO practices since they are complementary. However, if you are looking for an SEM agency, ensure that you review their past works. Contact their current and previous clients and gauge how it is like working with a particular agency.

On top of this, SEM and SEO both rely on the proper use of keywords and this should be high on your agenda when choosing an SEM agency. The agency ought to have the resource and the capability to carry out proper keyword research and competitor analysis to ensure the success of your campaign.

Despite their differences, SEO and PPC are two sides of an SEM coin, and they each have their pros and cons. However, time and money are the biggest determinants in which strategy you should employ.

For example, if you have a hefty marketing budget and you want instant results, paid advertising is the better option. A professional and experienced SEM agency can set up a PPC campaign in less than 24 hours, as well as tweak it in real time to maximise your ROI.

On the other hand, SEO takes longer to realise results and a lot more work, which makes it more expensive when you consider the time value of money. With that said, constant search engine algorithm updates can affect the results of your SEO campaigns. However, if you are operating on a low budget, then SEO is the better strategy.

Wirth that said, the SEM agency ought to know the trends shaping the online marketing and advertising circles. Ideally, the agency ought to use a combination of both PPC and SEO, which will ensure that you dominate the search engines results and visibility on your niche.

While the choice of strategy depends on your overall goals, paid advertising will work best with high competition keywords that are relevant to user queries, while SEO works best with long tail and easy to rank keywords.

The agency ought to ask as many questions about your goals as possible to understand your business objectives and the desired outcome. Without this part of the process, the chances are that you will not receive your desired return on investment.

According to statistics from Google, it can take a high-quality website close to a year to scale up the search result rankings. On top of this, high ranking is dependent on undertaking several best practices and monitoring what your competition is doing.

With that in mind, SEM positions your small business at either the top or bottom of the first page. What this means is that while your SEO tactics might not get your website to the first page as soon as you want, you will get visibility by virtue of your ad is on the first result’s page.

You will need an SEM professional, and since small businesses are cash strapped, it is best to outsource the services of an SEM agency. With their experience and workforce, you will be able to generate revenues quickly from your online platforms and scale your business.

The good thing about SEM is that by applying the proper strategies and ad copies in place, you can expect to record sales on the same day. However, the SEM agency must do proper maintenance in order to attain the desired ROI on your SEM practices.

It takes many hours to master the art and science of combining different SEM factors to generate the best results. With that said, there are certain qualifications that you ought to look out for in order to ensure that you are getting the best value for your money when hiring an SEM agency.

Preferably, the team working on your SEM campaigns should be Certified Search Partners with Bing Ads and Google Ads. On top of this, they need experience with bid management, as well as creating and implementing PPC strategies.

More so, the SEM agency should have a team that knows its way around ad copy development and testing, keyword research, budget planning, and pacing, lead generation, landing page optimisation, shopping ads, and more.

The only way to ascertain the SEM agency’s competences is by contacting their current and previous customers. They will give you more insight into the professionalism of the agency as well as the results you can expect.

The cost of SEM services in Singapore varies greatly from one agency to the other. However, your preferred agency should work around your budget and deliver the best possible results.

Common practice has seen a majority of the agencies offer SEM services as part of a larger digital marketing package that includes SEO, social media marketing, content development, keyword research, and analysis, and more.

With that said the average PPC advert goes for between $1 and $2 for every click. On average, businesses in Singapore spend between SGD 3,000 and SGD 20,000 per month on paid advertising.

While paid advertising is all about paying for ads placement, businesses with the largest marketing budgets do not always win. They might have the financial might to create and deploy targeted ads using highly competitive keywords, but this will not translate to SEM success.

This is because the ads go through an ad auction process before they appear on the search results. To explain this concept, we will take the example of ad auction on Google Ads. The ad auction for a specific keyword takes place every time a user enters a search query into the search bar.

The SEM agency will identify the keywords they want to bid on and indicate how much money they are willing to spend to have their ads appear on Google’s search result pages, in order to participate in the auction. If your keywords correspond to the words or phrases in the user’s search query, they will be entered into the auction.

Not every keyword has an adequate commercial intent to justify it is displayed next to the results. On top of this, two factors determine who wins the ad auction; the maximum bid you have placed and the quality score of your ads.

An SEM agency, in this case, ought to ensure that your ad wins as many ad auctions as possible. This includes knowing the optimal amount of the bid, as well as creating high-quality ads that have proper commercial intent.

In Google Ads, quality score is the metric used by Google to rate the relevance and quality of the displayed ads. More so, it is used to determine your ad position and the cost per click. For this reason, you need to ensure that an SEM agency can deliver a high quality score.

It can do this by creating an ad that uses the relevant keywords, a good click-through rate to a high-quality landing page.

When done right, SEO will bring you a considerable amount of organic traffic to your site. However, search engines regularly update their algorithms and this will affect your organic traffic.

For this reason, SEM is the better solution to keep a steady flow of traffic to your website. For starters, user demographic is changing not only in Singapore but also across the world. What this means is that you will get fewer organic traffic as time goes by.

Besides this, an SEM agency will do keyword analysis to display your ad to a wider range of which will give a better guarantee of traffic to your website. Irrespective of the amount of site traffic, you need to stay on top of the game with professional SEM services.

The ads are available online until your daily budget is exhausted. With that said, a competent and experienced SEM agency will have bidding systems in place that will interact with search engines several times a day to ensure that the ads are visible to the right people.

However, several factors will determine how fast your ads daily budget runs out. They include

  • Cost per click
  • Keywords
  • Competitiveness of the industry
  • Click fraud

Preferably, the agency will choose the most relevant keywords for your business needs and bid on them for a monthly rate. For most agencies, if you have budget surplus, they will roll it over to the next month. On top of this, the agency should advise you on the best keywords to buy before launching your SEM campaign.

Only experienced and professional agencies will offer the appropriate tracking mechanisms to ensure that you know the performance of your SEM campaigns. For instance, the agency you settle upon should give you a monthly report that will outline the performance of the campaign.

This should include information such as:

  • The number of times your ad has been viewed
  • The number of clicks derived from your ad
  • The number of phone calls you have received from your campaign

This is only but a snippet of the metrics you should expect from your SEM agency. Some agencies will have an online reporting tool that you can access 24/7. The tool allows you to monitor the most popular keywords, the day-by-day ad click operations, and the activity charts tied to your SEM campaign.

The bottom line when it comes to SEM activities is that they are not only challenging to an inexperienced person, but they take a lot of time and effort. Besides this, you might not be getting the most from your campaigns if you are doing them yourself.

This is among the factors why you need an SEM agency to help you in executing and managing the campaigns. Preferably, the agency ought to have automated alerts that will notify you of the areas in which you ought to make changes to improve results such as conversions and sales.

Moreover, the agency ought to have tools that will make suggestions on the areas you should improve in your Google or Bing Ads accounts. Other than this, the agency ought to have tools that will allow you to:

  • Develop logically organised ad groups
  • Discover new keywords
  • Improve your ad copy
  • Create relevant and compelling landing pages
  • Identify negative keywords that are not beneficial in your campaign

With such capabilities, you will be able to achieve your SEM campaign goals in a fraction of the time. On top of this, you will be able to test the strength of your Google or Bing Ads account as well as help you identify easier ways to carry out the SEM campaigns.

The use of negative keywords will make a huge difference in attracting the right people to click on your ads. It requires that you identify a term that is irrelevant to your campaign and add it as a negative keyword.

The result is that whenever someone does a search containing a negative keyword, your ad will be hidden from the results page. There are several benefits of adding negative keywords to your SEM campaigns including:

  • They lower your overall conversion costs
  • They increase the click-through rates
  • Negative keywords are instrumental in improving your quality score

With that said, researching, and compiling an effective negative keyword list can be a daunting and challenging task. It is for this reason that you need to hire an SEM agency that is knowledgeable in your niche.

Before you add the negative keywords to your Google or Bing Ads account, you need to be certain of their irrelevancy to your SEM campaign. This will help you in identifying the correct match type that you should put in your negative keyword.

The SEM agency needs to understand and advise you on the match type you will use for your campaign. This includes knowing whether to exclude a specific term or any term that includes your negative keyword.

There are three categories of match types for use on an SEM campaign:

  • Negative broad match – and this filters out any term that has a word or words of the negative keyword anywhere in the search query irrespective of the order with which they were entered
  • Negative phrase match – will filter out the search term where it is included in the keyword in the exact order you entered it
    Negative exact match – this will filter out the queries that are an exact match to your negative keywords

For the negative exact match to work, the queries cannot contain any additional words to the negative keywords, and it needs to be in the same order that you entered them. With that said, the SEM agency ought to study your business objectives and choose the right match type for your campaign.

After you have created your list of negative keywords, the next crucial decision is in identifying the ideal level to add them. As any SEM agency will tell you, you can add the negative keywords in three different levels:

  • Account level – here you add the negative keywords to a shared library, and you can use them for a variety of SEM campaigns
  • Negative phrase match – will filter out the search term where it is included in the keyword in the exact order you entered it
  • Negative exact match – this will filter out the queries that are an exact match to your negative keywords

An SEM agency ought to know where they should apply the match types to ensure that the intended people see the ads. For example, if they mix up the negative keywords, you will have unqualified leads viewing and clicking on your ads.

Reports indicate that every PPC campaign undergoes some degree of click fraud. For some businesses, they experience it more times than others, but the bottom line is that you are losing money due to click fraud.

You would think that search engines would be making an effort to stop this action, but they do not. They make money from PPC ads, and that is why your best bet is with your SEM agency. The agency ought to have click fraud detection software.

The software will detect the people who are fraudulently clicking on your ads without making a purchase. By taking specific actions, the agency can stop this action and in the process save you hundreds if not thousands of dollars.

This is always a touchy issue since you have more control of your campaign when you hire in house experts. However, the trend in Singapore is that companies are outsourcing the SEM and other digital services.

Established companies have in-house personnel, such as a Digital Marketing Manager or a Webmaster, but they still end up outsourcing SEM services to a trusted agency. There are different factors to consider whether you should outsource or hire an in-house SEM expert.

These factors include:

  • Business objectives
  • Timeline
  • The available internal resources and marketing budget
  • Level of expertise

The biggest advantage of outsourcing your SEM services is that the agency will remain professional and emotionally unattached to the ideas. This will increase your chances of success and winning at the ad auctions.

Most small businesses are looking to get more things done on a shoestring budget. For this reason, they prefer doing SEM campaigns on their own by investing in training manuals and online video tutorials. The downside to this approach is that they usually end up using more money than professionals at an SEM agency would and with dismal results.

What they do not realise is that an SEM agency will work around their budget in order to give the best possible results. With that said, we will give you a proper quotation of the minimum bid you should make to ensure you get substantial returns on your investment. Contact us today for professional SEM services in Singapore.

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