Looking for ways to attract more clients in Singapore? Do you want to see your business grow but you don’t know what to do? Well, the truth of the matter is that you aren’t alone.
Singapore is a relatively small country and with a lot of leading global brands using any means to get the attention of consumers.The country is considered as the gateway to Asia, and that is why a lot of foreign investors want to set up their businesses here. But as an entrepreneur, you can’t afford to lock yourself up in a room and assume that there is nothing you can do to attract customers to your business.
According to a recent research by the Harvard Business Review, one of the biggest regrets of small business owners about their early stages of doing business is that they didn’t sell as expected.
However, selling in Singapore is more than just setting up your business and waiting for customers to start streaming in. It is about raising awareness about the existence of your business and working hard to build your reputation.
Luckily, there are lots of things that you can do to attract customers to your business in Singapore. It doesn’t matter whether you are a butcher, banker, or baker, our tips will help you to attract more clients and push your business to the next level.
10 Powerful Ways To Attract More Clients in Singapore
1. Know Your Target Audience
According to Forbes, the most successful businesses in the world have a thorough understanding of the demographics of their target audience. In fact, it is almost impossible to attract customers to your business if you don’t have a specific audience in mind.
A good business must understand the interests of its target audience and how they communicate. This is critical since it provides a clear direction for the marketing campaign. It also helps to create a healthy relationship between the business and its target audience.
Before you try out different marketing approaches in Singapore make sure that you know your target audience. Sit down and come up with a comprehensive analysis of your target audience that details their characteristics, needs, and preferences.
Sogurt is a good example of a business that understands its target audience. The retail chain ranks well alongside other global giants since it has mastered the art of understanding its target audience.The retail chain runs an effective online marketing campaign that engages its clients on social media networks.
2. Word-of-Mouth Recommendation Always Work
Did you know that most people are two times more likely to trust a word-of-mouth recommendation than an advertisement? Well, that is the power of referrals and recommendations, and the case isn’t different in Singapore.
Furthermore, this is the oldest form of business marketing and advertising that has been used by marketers since ancient times. Although it may bring slow results, it still works well. Since most Singaporeans are increasingly becoming suspicious of paid advertising, word-of-mouth remains one of the most trusted marketing methods today.
When a customer is satisfied with the product or services that you offer, there is that natural human conscience that will push them to share the experience with others. Satisfied clients become your biggest marketing asset in Singapore. In fact, you may be surprised to learn about how far a willing client is willing to go to promote, convince, or even protect your business.
3. Deliver More Value than Customers Deserve
Your business will only enjoy word-of-mouth recommendations and referrals if you deliver more value than the customer expects. We can all agree that they is always something magical about having your expectations blown away. How do you feel getting your package a day earlier than you expected or receiving amazing discounts?
It is hard to describe that delight when you get more than what you have paid for. Instead of being focused on profits and offering your clients what is only fair, go that extra mile to exceed their expectations.
You need to keep in mind that the delighted customers won’t only become loyal to your business but they become your foot soldiers who will get other people to your business. However, this can only happen if you over-deliver on what you promise.
4. Embrace Content Marketing
We are living in a digital world, and Singapore is widely regarded as a digital nation. The Singapore Business Review reports that at least 4.8 million Singaporeans are now active Internet users. Mobile phones and tablets are the most used devices for browsing the Internet. The overall internet penetration in Singapore stands at 80%.
At least 52% of the people who own smartphones shop online, and that is where the concept of content marketing comes in. Essentially, people are looking for valuable information online before they can purchase products. Well, if you are the one providing this information, chances are they will buy your products.
Content marketing in Singapore is an effective way of attracting visitors and turning them into loyal customers. Great content is also shared often by those who consume which increase your reach at no extra cost. Sometimes, your content might even go viral attracting a lot of traffic to your business.
5. Offer Discounts and Great Deals
Discounts and great deals can also go a long way in attracting customers to your business in Singapore. In fact, this is a creative and low-cost way of attracting more clients to your business since most people see it as a way to save money.
In most cases, great discounts and deals may influence consumers to purchase more products than they initially planned. They love to take the opportunity since they know that the product may not be so cheap tomorrow. Offering discounts and deals is also another great way to publicize your brand.
6. Share Your Brand Story on Local Media Channels
Although it may be challenging to secure local press coverage when you are trying to make your business known in Singapore, the returns on investment are awesome if you succeed. First, you need to deal with stiff competition since a lot of businesses are trying to get the media attention.
You also need to make sure that the editor gets interested in your story to give it airtime. Statistics indicate that TV viewership and radio listening in Singapore continues to be strong and most people regard Singapore as the broadcast hub of Asia. Over 90% of adults in Singapore watch TV and tune into radio daily.
To make your brand story standout, make sure that you create the right media list. Collect the contact details of all your target media outlets and sell your brand story, not product. Your story must be unique, fresh, and exciting. Use the proper structure to tell your story to increase the chances of it being accepted.
7. Create an Official Business Website
Whether small or big, your business in Singapore needs to have an official business website to grab a share of the ever-growing online market. As mentioned earlier, Internet penetration in Singapore currently stands at 80%. At least 52% of people who own smartphones shop online.
The country is connected to the internet than ever before. And it’s no secret that most Singaporeans turn to the internet whenever they want to find a product or service. Let us assume that you run a small laundry business in Kampong Tiong Bahru, will potential customers find you when they search your area of specialisation on Google? Today, owning a business website is no longer a luxury but a necessity.
8. Transform Your Business into Something that Matters
One of the top reasons why your business in Singapore isn’t attracting clients is that it doesn’t offer something unique. People are tired of boring businesses that don’t provide unique solutions to their problems. Make sure that you have a higher calling that is more than just making a profit and going on vacations.
Be obsessed with changing the world around you and stop calling your products or services better. They need to be the best. It’s the words that you, the attitude that you display, and most importantly the solutions that you provide which will attract clients to your business. Getting rich is a state of mind, and you need to find a way of enriching others before you start thinking about yourself.
9. Start Marketing Your Business in Your Neighbourhood
Is there a local contest in your neighbourhood that hits one of your business aspects or a need that you can easily solve? Do you feel like this is a great way to promote your business? If yes, offer sponsorship and wait for the results.
You can offer to purchase trophies for the winners in exchange of the display of your business logo on the event’s banners or flyers and other promotional items. You can even host your own contest to promote your business if you have sufficient resources.
Volunteer to speak at local events and community gatherings in your neighbourhood and take a minute or two to talk about your business. You don’t have to sell your products but don’t forget to highlight what you offer at the end of your talk.
10. Offer Freebies
Everybody loves free stuff. Giving out free products or services lets people know about the existence of your business. It also gives you an incredible chance to prove the value of your products or services and showcase your prowess in your industry. It also provides your potential clients with a risk-free of trying your products without spending money.
If they find value in what you offer, they will be willing to pay for it. However, you need to be careful when offering freebies to avoid losses that may cripple your business. If you do it the wrong way, you may end up regretting it. Study your demographic and make sure that you tailor your freebies to their specific needs.
How to Leverage Affiliate Marketing to Increase Sales
Everyone in business, whether with an online or a physical store, strives to boost sales. It doesn’t matter if the company has been running for a short or extended period, but the profits realized. In this article, we’ll focus more on affiliate marketing and how it can increase sales in your business.
What Is Affiliate Marketing?
Affiliate marketing helps you get a particular commission when a client buys a product from your referral link. These URLs are mostly links and ads from another company that pop-up on your website.
This method is popular because of its ease of use as well as enhanced product promotion. It acts as a marketing tool for those who want to build more traffic in their site, social media channels like Instagram, Pinterest, Twitter, Facebook, Google+, Snapchat, Reddit, and more. The most common platforms are Amazon, Shopify, eBay, YouTube, and Tumblr.
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Remember, you can promote your or another individual’s business on your site. The products vary from digital downloads, physical goods to online-based promotions. Plus, no upfront costs are needed when using affiliate marketing when boosting your online income.
How Does Affiliate Marketing Work?
Ever wondered how this type of online advertising works? Then, you’re at the right place because we have all the necessary information.
When clients or your audience click a link or ad on your blog, they are diverted to the other business’s page. That page typically shows the merchant’s products and the buy option button. More than that, the customer can review other similar services/items on the ad’s site.
In simpler terms, this marketing strategy gives you a percentage of a business’s profit when a client purchases a commodity using the referral link.
2 Main Methods to Get Money Using Affiliate Marketing
The two common ways to earn commission using affiliate links include Pay Per Sale and Pay Per Lead. They are pretty straightforward, even for a beginner to understand. Let’s expound each for better clarity.
1. Pay Per Sale
This affiliate marketing structure allows the merchant to pay you a percentage of a commodity’s total/sale price. A consumer buys the goods using the affiliate link of the merchant. Note that a prospective client may click on the URL and not purchase any item, which means you won’t get a commission.
2. Pay Per Lead
The following method is relatively more complex than the previous one. Pay Per Lead compensates you(affiliate) regarding the conversion leads. This means you encourage the customer to visit the ad’s website to complete the purchase.
It can be signing up for a business program, downloading software, filling in contact forms and even subscribing to newsletters.
11 Awesome Affiliate Marketing Tips to Boost More Sales
Now that you have a grasp of how affiliate marketing works, we have ways that can boost your sales. Not only will the links help drive sales but also act as an online generation strategy. They are as follows:
1. Select the right affiliates
You can leverage enough influence on your site to get individuals to buy products on your site. Affiliate marketing encourages a person in making effective buying decisions. That means you can pick someone with reliable or good influence as an affiliate.
For instance, they should have some of the following traits:
- Good rapport with their followers or audience
- Their audience should have an interest in your brand, business, or products
- The affiliate should have an excellent site ranking, following, authority, engagement, and views
Remember, a reliable affiliate can boost your sales as well as your site’s traffic. And choosing the right one can help increase maximum conversions.
2. Picking suitable niche influencers
Nowadays, influencer marketing is an effective way to drive business sales or boost your site’s traffic. As a brand, you can use this advertising source to get more referrals to your website.
When you have multiple social influencers backed up with bloggers, your business sales can increase. Using just popular affiliates, but those who focus on the specific niche, be it products or digital services.
An influencer usually has a large following and high relationships with their audience. They can encourage them to trust your business while convincing them to purchase your commodity. Also, this marketing channel helps increase conversion rates and affiliate partnerships.
Another advantage of using reliable influencers is that some agree to advertise your goods in exchange for complimentary products or a commission for each sale.
How Can You Track Sales?
Let’s explain how you can track the sales after using an affiliate influencer.
You can utilize some standard tools such as Voluum, which lets you monitor different parameters such as affiliate’s link, creatives, browser versions, and devices. For example, Nordstrom gave the influencers products for free to market them leading to increased traffic to the site and potential sales.
3. Attract sales using promotions, deals, and coupons
Everybody usually looks out for sales or great deals when planning to buy a product. Using deals and offers on your site is an excellent way to boost sales. Plus, the consumers will enjoy improved savings after applying the discount vouchers for an item or service.
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The many deals and coupon sites let you attract clients by providing a nice discount. For example, offers.com has a few options you can choose from.
If you are in a highly competitive market such as travel, gadgets, food, or beauty, using coupons to get more customers is ideal. However, you have to manage them effectively to avoid getting losses or no tangible returns.
Simply, partner with high-quality affiliate sites that have high visitors rates. Also, checking on the affiliate’s authenticity and credibility is a must before engaging in a business venture with them.
4. Building a comprehensive blueprint for communication
A detailed blueprint will help you determine how the marketing program suits your business. This program needs lots of time to be as effective as possible. It involves things like progress, development stage, and the manager of this blueprint.
Failing to have an action plan of goals and requirements usually leads to an unsuccessful business venture. Plus, it keeps you off track of essential aspects of the site, such as sales, traffic, and potential clients.
5. Invest in reliable business and marketing relationships
When you use an affiliate program, your marketers encourage their followers to purchase your products. It’s more suitable to help them in different ways, such as getting commissions on sales or gifting them some of your items as a boost.
What’s more, advising them on ways to enhance the site’s traffic and optimizing their content is a plus. This way, you can generate an online income from interested parties looking for a specific product. Note that when you give your affiliates inside information on your items, they feel a part of a growing team.
6. Adjusting pricing models
This method of affiliate marketing benefits your loyal influencers. Instead of assessing the marketers based on generated revenue, it’s better to focus on their overall performance. Measuring the lifetime value of increased customer sales rather than commission is more beneficial.
7. Take control of the final conversion
Do not make the mistake of relying on your influencers to drive conversions. They are only there to boost sales and improve the site’s traffic. That means you have to get the clients’ visits and turn them into sales.
For example, an e-commerce site with better optimization has a better chance of conversions. This also benefits the affiliates when getting commissions on each sale made.
8. Target the right audience
You can use your referral links to target a suitable audience. It’s never a good idea to promote your affiliate URL to just any website because of different audience preferences.
Instead, just segment your following to advertise specific products or services. Also, this helps track your site’s audience behaviour as you apply the link to an area that gives the blog a boost.
For example, if you sell baking goods such as trays, fondants, and other items, it can be difficult for a person interested in forex exchange to click on your affiliate link.
9. Add affiliate links to various channels
Another method that helps boost your online sales is adding affiliate links to multiple channels. For instance, a popular channel that promotes these links is blogs.
You can add the referral link to your social media accounts like Instagram, Facebook, Twitter, or YouTube. Preferably, launching an email marketing campaign or targeting landing pages can boost overall sales.
Remember, an advertising link isn’t restricted to blog posts only, meaning you can use it on engaging content to improve affiliate sales.
10. Use multiple affiliate links
Most affiliate advertisers usually promote between 1-10 URLs. That means relying solely on one link won’t give you the best site’s sales or boost. Instead, you can use multiple links to help you get revenue even if one or two of them are not generating enough income.
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11. Don’t sacrifice your site’s content
The last method that can help you leverage affiliate marketing for sales increase is your site’s content. Never reduce the quality of the website information or the value of influencers for referral links.
Your content should have added value that helps your followers apart from the ads. Let’s take an example of a review post. Your goal should be teaching the audience about the product and its overall benefit to them.
On the downside, a customer can tell when a site is just there to promote or offer extra products’ information.
This method has come in handy in many e-sell commerce sites because of its many advantages as follows:
Advantages of good content in affiliate marketing
1. Strengthens Social Proof
When a certain brand is marketed often, the higher the likelihood of a potential client checking it out, whether it’s on a pop-up, an ad, or a mention from an affiliate influencer, it helps a site’s traffic level.
Also, the higher the mentions or people discussing the company, the higher the chance of others seeing your brand. When an influencer posts a review about your services for sales generation, the most popular platforms used are generally social media.
According to learn.g2.com, 95% of clients read the different online reviews or follow an influencer’s recommendation to purchase.
2. Enhances Site’s Backlinks Levels
Backlinks can help rank your site much better on popular engines like Google. The more backlinks from reputable sites, the better the ranking.
This advantage allows influencers to share, post, and create quality content about your products or business. Later, it improves the conversion rates to better sales for improved online income generation.
Moreover, linking your site to other blog posts using different methods like email marketing campaigns and mentions can boost the site’s sales.
3. Expands Existing Customer Base
If you have a website with reliable content, an affiliate link to your site can expand the customer base. Your loyal clients can increase over time, as well as the site’s traffic.
Nowadays, individuals listen to influencers more than existing or startup brands. This is because a reputable recommendation from a trusted affiliate is more believable.
Remember, when a loyal customer buys the advertised product from your site and is satisfied, there’s a high chance he/she will recommend your blog. As a bonus, you get prospective sales from like-minded people leading to another advertisement known as word of mouth and referrals.
4. Creates a Snowball Effect
The last pro we have on using an affiliate link in a site with quality content is creating a snowball effect. Each influencer can reach many potential shoppers to better your site’s sales, especially for startups.
Setting up a business in Singapore and attracting customers isn’t an easy task. However, with the right strategies and hard work, you can be sure that your business will succeed.
The top tips we have can help you market your site while boosting sales through affiliate marketing. It can generate a significant online income for various businesses, especially an e-commerce site. More than that, using referrals acts as an advertising tool for increased blog’s traffic. Remember to check an influencer’s metrics such as audience demographics, following growth, engagement, alignment with your products’/brand’s niche, and more factors. All of these, plus consistent marketing, contribute to whether the marketer is an ideal fit. If you implement an affiliate marketing program correctly, the likelihood of a successful result. So take advantage of the tips as mentioned earlier if planning to boost your site’s sales.
Now that you have learnt interesting ways of attracting customers to your business in Singapore, it’s time for action. Combine several of these tips to increase the number of clients you attract to your business and move your business to the next level. Let us help you with all your digital marketing needs in Singapore. Our team of pro digital marketers will use their expertise and understanding of the country’s digital marketing sphere to come up with strategies that will help you win more clients. Contact us today for more details.