Looking for ways to attract more clients in Singapore? Do you want to see your business grow but you don’t know what to do? Well, the truth of the matter is that you aren’t alone.
Singapore is a relatively small country and with a lot of leading global brands using any means to get the attention of consumers.The country is considered as the gateway to Asia, and that is why a lot of foreign investors want to set up their businesses here. But as an entrepreneur, you can’t afford to lock yourself up in a room and assume that there is nothing you can do to attract customers to your business.
According to a recent research by the Harvard Business Review, one of the biggest regrets of small business owners about their early stages of doing business is that they didn’t sell as expected.
However, selling in Singapore is more than just setting up your business and waiting for customers to start streaming in. It is about raising awareness about the existence of your business and working hard to build your reputation.
Luckily, there are lots of things that you can do to attract customers to your business in Singapore. It doesn’t matter whether you are a butcher, banker, or baker, our tips will help you to attract more clients and push your business to the next level.
10 Powerful Ways To Attract More Clients in Singapore
1. Know Your Target Audience
According to Forbes, the most successful businesses in the world have a thorough understanding of the demographics of their target audience. In fact, it is almost impossible to attract customers to your business if you don’t have a specific audience in mind.
A good business must understand the interests of its target audience and how they communicate. This is critical since it provides a clear direction for the marketing campaign. It also helps to create a healthy relationship between the business and its target audience.
Before you try out different marketing approaches in Singapore make sure that you know your target audience. Sit down and come up with a comprehensive analysis of your target audience that details their characteristics, needs, and preferences.
Sogurt is a good example of a business that understands its target audience. The retail chain ranks well alongside other global giants since it has mastered the art of understanding its target audience.The retail chain runs an effective online marketing campaign that engages its clients on social media networks.
2. Word-of-Mouth Recommendation Always Work
Did you know that most people are two times more likely to trust a word-of-mouth recommendation than an advertisement? Well, that is the power of referrals and recommendations, and the case isn’t different in Singapore.
Furthermore, this is the oldest form of business marketing and advertising that has been used by marketers since ancient times. Although it may bring slow results, it still works well. Since most Singaporeans are increasingly becoming suspicious of paid advertising, word-of-mouth remains one of the most trusted marketing methods today.
When a customer is satisfied with the product or services that you offer, there is that natural human conscience that will push them to share the experience with others. Satisfied clients become your biggest marketing asset in Singapore. In fact, you may be surprised to learn about how far a willing client is willing to go to promote, convince, or even protect your business.
3. Deliver More Value than Customers Deserve
Your business will only enjoy word-of-mouth recommendations and referrals if you deliver more value than the customer expects. We can all agree that they is always something magical about having your expectations blown away. How do you feel getting your package a day earlier than you expected or receiving amazing discounts?
It is hard to describe that delight when you get more than what you have paid for. Instead of being focused on profits and offering your clients what is only fair, go that extra mile to exceed their expectations.
You need to keep in mind that the delighted customers won’t only become loyal to your business but they become your foot soldiers who will get other people to your business. However, this can only happen if you over-deliver on what you promise.
4. Embrace Content Marketing
We are living in a digital world, and Singapore is widely regarded as a digital nation. The Singapore Business Review reports that at least 4.8 million Singaporeans are now active Internet users. Mobile phones and tablets are the most used devices for browsing the Internet. The overall internet penetration in Singapore stands at 80%.
At least 52% of the people who own smartphones shop online, and that is where the concept of content marketing comes in. Essentially, people are looking for valuable information online before they can purchase products. Well, if you are the one providing this information, chances are they will buy your products.
Content marketing in Singapore is an effective way of attracting visitors and turning them into loyal customers. Great content is also shared often by those who consume which increase your reach at no extra cost. Sometimes, your content might even go viral attracting a lot of traffic to your business.
5. Offer Discounts and Great Deals
Discounts and great deals can also go a long way in attracting customers to your business in Singapore. In fact, this is a creative and low-cost way of attracting more clients to your business since most people see it as a way to save money.
In most cases, great discounts and deals may influence consumers to purchase more products than they initially planned. They love to take the opportunity since they know that the product may not be so cheap tomorrow. Offering discounts and deals is also another great way to publicize your brand.
6. Share Your Brand Story on Local Media Channels
Although it may be challenging to secure local press coverage when you are trying to make your business known in Singapore, the returns on investment are awesome if you succeed. First, you need to deal with stiff competition since a lot of businesses are trying to get the media attention.
You also need to make sure that the editor gets interested in your story to give it airtime. Statistics indicate that TV viewership and radio listening in Singapore continues to be strong and most people regard Singapore as the broadcast hub of Asia. Over 90% of adults in Singapore watch TV and tune into radio daily.
To make your brand story standout, make sure that you create the right media list. Collect the contact details of all your target media outlets and sell your brand story, not product. Your story must be unique, fresh, and exciting. Use the proper structure to tell your story to increase the chances of it being accepted.
7. Create an Official Business Website
Whether small or big, your business in Singapore needs to have an official business website to grab a share of the ever-growing online market. As mentioned earlier, Internet penetration in Singapore currently stands at 80%. At least 52% of people who own smartphones shop online.
The country is connected to the internet than ever before. And it’s no secret that most Singaporeans turn to the internet whenever they want to find a product or service. Let us assume that you run a small laundry business in Kampong Tiong Bahru, will potential customers find you when they search your area of specialisation on Google? Today, owning a business website is no longer a luxury but a necessity.
8. Transform Your Business into Something that Matters
One of the top reasons why your business in Singapore isn’t attracting clients is that it doesn’t offer something unique. People are tired of boring businesses that don’t provide unique solutions to their problems. Make sure that you have a higher calling that is more than just making a profit and going on vacations.
Be obsessed with changing the world around you and stop calling your products or services better. They need to be the best. It’s the words that you, the attitude that you display, and most importantly the solutions that you provide which will attract clients to your business. Getting rich is a state of mind, and you need to find a way of enriching others before you start thinking about yourself.
9. Start Marketing Your Business in Your Neighbourhood
Is there a local contest in your neighbourhood that hits one of your business aspects or a need that you can easily solve? Do you feel like this is a great way to promote your business? If yes, offer sponsorship and wait for the results.
You can offer to purchase trophies for the winners in exchange of the display of your business logo on the event’s banners or flyers and other promotional items. You can even host your own contest to promote your business if you have sufficient resources.
Volunteer to speak at local events and community gatherings in your neighbourhood and take a minute or two to talk about your business. You don’t have to sell your products but don’t forget to highlight what you offer at the end of your talk.
10. Offer Freebies
Everybody loves free stuff. Giving out free products or services lets people know about the existence of your business. It also gives you an incredible chance to prove the value of your products or services and showcase your prowess in your industry. It also provides your potential clients with a risk-free of trying your products without spending money.
If they find value in what you offer, they will be willing to pay for it. However, you need to be careful when offering freebies to avoid losses that may cripple your business. If you do it the wrong way, you may end up regretting it. Study your demographic and make sure that you tailor your freebies to their specific needs.
Setting up a business in Singapore and attracting customers isn’t an easy task. However, with the right strategies and hard work, you can be sure that your business will succeed.
Now that you have learnt interesting ways of attracting customers to your business in Singapore, it’s time for action. Combine several of these tips to increase the number of clients you attract to your business and move your business to the next level. Let us help you with all your digital marketing needs in Singapore. Our team of pro digital marketers will use their expertise and understanding of the country’s digital marketing sphere to come up with strategies that will help you win more clients. Contact us today for more details.