What Is Performance Marketing In The Singapore Context?

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If you feel that your advertisement campaigns are not generating a meaningful ROI, it is time to switch to performance marketing.

Performance marketing is a term used to refer to digital marketing and advertising programs where advertisers are paid after the completion of a particular action. This action might be a click, a lead or even a sale.

In Singapore, performance marketing has revolutionised the sales and marketing industry. Companies are now heavily reliant on data collected from their target audiences, as it helps with the optimisation of advertising campaigns. Simply put, performance marketing is useful in decreasing the cost per acquisition and improving ROI.

Additionally, performance marketing has also made it easier to gauge the success of marketing campaigns. It is currently easy to measure every aspect of marketing, such as organic reach, lead generation and conversion rates, all thanks to the increasing adoption of performance marketing.

Here is a video to help you get a clearer perspective about performance marketing in Singapore.

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Source: Fluxus

The Evolution of Performance Marketing

Over time, technology advances and consumer behaviours change. Companies have to keep up with these changes or risk losing their competitive edge. As a result, performance marketing strategies that were useful in the past are no longer effective.

The success of digital marketing campaigns currently depends on two factors – your target audience and the timing of the message. If you deliver the promotional message to the right audience at the wrong time, your campaign is likely to fail. One cannot do without the other.

Moreover, the majority of people now favour handheld devices over desktop computers. This means that markets should primarily target mobile devices when setting up their marketing campaigns.

Types of Performance Marketing Ads

The objective of performance marketing is ensuring that you pay for what you get. As mentioned above, you only pay after the completion of specific actions, namely impressions, clicks, engagements, leads, and sales.

Impressions refer to the number of times your target audiences see your ad listing. These usually have lower fees than other performance marketing actions, as it is hard to predict the number of views an advert will get. Also, impressions have a lower level of engagements.

Clicks are mostly used in marketing campaigns where the primary objective is to increase website traffic. The budget for this depends on the click-through rate (CTR). The higher the CTR, the more you pay.

Engagement covers a lot of actions. In the context of a social media platform, it can include likes, comments, views, and shares. Engagement-based marketing campaigns are mostly sold by social media advertising channels, such as YouTube Ads and Facebook Ads.

A lead refers to any individual that is interested in your prices and services. In this case, you will pay every time the lead fills and submits opt-in forms on your website. This option is popular among B2B companies.

With sales, an advertiser only pays when a customer purchases an item from their business. Sales-based ads are the most expensive of the lot. E-commerce websites favour them. 


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Popular Performance Marketing Channels

Accountability is one of the critical principles marketing of performance marketing; this means that the channels you use should allow you to measure the impact of consumer actions.

The most prevalent performance marketing channels in Singapore are native advertising, sponsored advertising, affiliate marketing, social media marketing, and search engine marketing.

Native Advertising

As dreadful as it sounds, the majority of people in your target market see constant ads as a nuisance. This explains the increasing number of people deploying ad blocking software in their web browsers.

Native advertising is an excellent strategy to generate traffic from websites where your target audience consumes their content. It is by far the most effective form of online advertisement, getting as much as ten times more clicks than its closest competitor.

The key to a successful native advertising campaign is offering quality content that is valuable to users. It also requires the use of smart distribution strategies to ensure that such content reaches the appropriate audience at the right time.

Sponsored Content

Sponsored content is different from native advertising in that the ads are in the form of articles, rather than display banners. Usually, sponsored articles appear on platforms that are trusted by the audience which you are targeting in your marketing campaign. For instance, an upcoming business could feature in an authority website in its niche.

Sponsored articles allow brands to engage with consumers in environments they are already familiar with – the websites that they frequently visit to get news, information and entertainment. If your business appears on a popular site, you benefit from increased brand awareness, more web traffic, and ultimately higher conversion rates and more sales.

Affiliate Marketing

In affiliate marketing, the affiliate gets paid when an individual they refer to a business purchase in an item from that business. They could also get paid for generating web traffic or leads, depending on the agreement with the company. Affiliates are essentially an extension of your brand that use their website to sell your products and services.

In most cases, the advertiser runs an e-commerce store, whereas the affiliate can be any website owner. The affiliates often embed links to your products within organic content.

Social Media Advertising

After Google, social media platforms are the most popular websites on the internet. Concerning performance marketing, social networks are an invaluable tool, as it is relatively easy to measure results and organic reach on them.

Social networks allow you to measure key performance indicators (KPIs) such as click-through rates, cost-per-click, and your overall ROI quickly and accurately. Similar to other marketing campaigns, social media advertising start with the setting of objectives. These goals include increasing traffic, improving engagement levels, generating leads, and increasing sales.

After identifying and setting your goals, the next step involves choosing a social network to run your campaign. The demographics of the network you choose should align with your business needs. For instance, if you are targeting professionals, you should use LinkedIn.

Other factors that influence the social media you choose to market include your popularity on the network, the level of competition, and the type of ads supported by the social network.

Search Engine Marketing

Search engine marketing (SEM) is a collection of strategies that aim to increase the visibility of a website, both organically and using paid methods. In the context of performance marketing, SEM focuses on paid methods. 

SEM is the most popular method of performance marketing. In 2017, Google Ads, the world’s leading paid search platform, generated a revenue of $95 billion. The proponents of SEM argue that this tactic allows them to display ads to consumers whose primary intent is buying a product are a service.

If you want to run a successful SEM campaign, you need to invest your time and resources in keyword research. This allows you to identify the search terms and phrases that prospective buyers like to use. When you bid on such keywords, you increase the chances of making sales. That said, high-intent keywords that include terms such as a discount, free shipping, and buy tend to be more expensive for obvious reasons.

Also, before you start an SEM campaign, it is crucial to understand how the bidding for keywords works. Every time a user enters a particular search query, an auction takes places. Advertisers begin the auction by identifying the keywords they wish to bid on, and the pricing of a keyword depends on its competitiveness.

How Performance Marketing Works

performance marketing

Although digital marketing performance varies according to the channel you choose, some factors cut across all platforms. These factors determine how high and frequently gets displayed on these platforms. They include audience targeting and segmentation, bidding, quality and relevance, and conversion.

Each performance marketing channel offers you ways to target a particular audience. For instance, you can tailor your ads to target a specific population, age group, gender, or a location, like Singapore. This determines where and when your ad appears.

In most advertisement channels, the competitiveness of a keyword determines its price. This means that you must bid a higher price for high-intent keywords as compared to generic keywords.  In return, your ads get more prominence on these platforms.

Many people are not comfortable with ads because of trust issues. As a result, advertising platforms factor the performance of individual listings when raking the ads. If many people are avoiding your ads, they earn a low rating, and the network reduces its exposure.

The ultimate objective of any marketing campaign is converting leads into purchasing customers. When your ads have low conversion rates, it means that the advertisement platform does not get paid. Consequently, the marketing channel will not display your ads as high as the ones with high conversion rates. 

How to Implement Effective Performance Marketing Strategies

As is the case with other forms of marketing, performance advertising is only useful if you implement effective strategies. Using a generalised approach will only yield poor results, and even worse, it might cause massive losses for your business in Singapore.

If you want to have a successful performance marketing campaign, here are some strategies you should implement.

Target Smaller Segments

If you target smaller audiences, you can specialise your ads even further. The more precise your ad is, the more relevant it is to your audience, and this increases your chances of making sales.

When targeting your ads, prioritise the customers that are at the bottom of the funnel (the ones that are not well acquainted with your products and services). The first step to a successful ad campaign is increasing brand awareness, and there is no better way than targeting those who know nothing about your company.

Alternatively, you can choose to target customers based on demographics. Most ad platforms allow you to target specific locations such as Singapore, age groups, gender, and so forth.

Use Single Keyword Ads

It is difficult to resist the temptation of using multiple keywords. A common misconception is that using many keywords increases the chances of ranking higher on SERPs. On the contrary, this strategy often backfires.

When you choose multiple keywords, you are asking Google to rank you on numerous SERPs. This means that a single ad can contain several keywords, which counts as keyword stuffing. Over time, it harms your quality score and ad ranking.

Instead of using multiple keywords, use single keywords in your ad copies. This stagey enables you to focus on one aspect without stuffing. As a result, you get a better quality score, a higher ranking and more clicks.

Write Compelling Headlines

A compelling headline is a proven tactic of grabbing the attention of the reader. this applies whether you are writing an article or an ad. The best way of coming up with a headline is thinking from the consumer’s perspective. Tell them why they should read the ad.

Go Beyond the Popular Ad Platforms (Google and Facebook)

Most business owners in Singapore advertise on Facebook and Google for one reason –their popularity. While this is perfectly fine, the level of competition on these platforms is exceptionally high, especially for startups and upcoming companies.

You can, however, avoid this competition by advertising on smaller niche networks. This way, you are guaranteed of reaching your audience, meaning that your marketing performance will generate a better ROI.

If you are targeting high-earning professionals, consider advertising on LinkedIn. You can also use tools such as BuzzSumo to see the sites where your competitors’ content is popular, as well as their best-performing content.

Timing is Critical

When you create an ad, you do not want people to see it merely – you want to drive them to your website and convert them into customers. The timing of an ad is crucial in influencing people to take the desired action.

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For instance, a person who sees your ad during the day is likely to click than an individual who sees it at night, or vice versa. If you know the times when your ad gets the highest click-through rates, you can use bid multipliers to buy those times. This way, you increase the chances of converting leads into customers.

Once you schedule your ads, remember to keep track of your campaign and see whether the strategy is working. You can then make adjustments accordingly.

Use Remarketing Lists for Search Ads

Bidding on popular keywords is a double-edged sword – it can turn out to be a masterstroke, or it can backfire massively.  If you get it wrong, you will lose lots of money, and your quality score will also suffer. 

A smart way of using popular keyword phrases without the risk of filing is by using remarketing lists for search ads. In this case, your ads will target users who have visited your site previously. Remarketing that ensures that you do not waste your money, as the users are already familiar with your brand.

Remarketing lists can also give you an edge over your competitors. When people who are comparing your business to competing brands search for those brands, your business will appear on top of the search results.

Advantages of Performance Marketing

Here are the benefits of adopting performance marketing for your business in Singapore.

Easy Measurement of ROI

Unlike other advertisement strategies, it is relatively easy to measure the ROI in performance marketing. You can track the actions a user takes on your site using pixels and cookies. Using this information, you can determine whether you are getting profits or making losses.

Better Optimisation

Improved measurement assists with the optimisation of marketing campaigns. When you see that particular actions are generating excellent results, you can allocate more money to them. Similarly, you can cast aside actions that are not contributing to increase conversions for your business.

You can also configure your system such that it automatically stops unproductive strategies. This reduces wastefulness.

No Opportunity Costs

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In some cases, marketers have to forego some strategies for the better of others. Performance marketing eliminates the need for opportunity cost by minimising the risks and allowing marketers to estimate the price of a campaign before it starts.

A Variety of Channels

You can implement performance marketing strategies across various platforms, such as social media, Google Ads, and email, and so on. If one fails, you can always try out another channel.

Potential Pitfalls of Performance Marketing

Similar to other marketing strategies, performance marketing has its challenges and shortcomings. The most prevalent issues include regulatory compliance, fraudulent advertising channels, and non-transparency during ad placement. Luckily, multiple fraud detection tools can assist in averting such problems.

Frequently Asked Questions About Performance Marketing in Singapore

Q1 – What is Performance Marketing?

Performance marketing emphasises on the overall performance of the marketing strategies. It refers to online marketing and marketing programs in which the advertiser (often referred to as the “merchant” or “retailer”) pays the marketing agencies (commonly referred to as “publishers” or “affiliates”) when a particular action is completed; it can be a lead, click, or sale.

Here are some performance marketing trends in Singapore that are worth watching out

Trend #1 – Performance marketing is becoming one of the two most converting marketing strategies

All types of marketing are in evolution. Performance marketing, too, is in constant advancement. The success of affiliate marketing in the recent past has bolstered performance marketing to be one of the best converting types of marketing, accounting for about 16 percent of all ecommerce sales made in 2017. This puts performance marketing in the same league with email marketing and above display marketing as one of the most formidable forces in ecommerce conversions.

Trend #2 – More and more people are taking some forms of performance marketing as careers

There are more performance marketers – more so affiliate marketers – in 2019 than there was in 2010. Today, 16 percent of all ecommerce-based orders in Canada and the United States are made via affiliate marketing and email marketing. This growth has made more and more people join the boom as marketers. Another reason why more people are joining the bandwagon is the fact that the number of platforms that support performance-based promotions have almost doubled. For instance, creating and running a blog has become easier. Better yet, you can link the blog to more than one social network hence increasing the audience for the products.

Trend #3 – Tracking and attribution are set to become easier than they have ever been

More options have been availed to ease processes of attribution and tracking. These options are mainly third-party platforms which enable first click models that assure substantial earnings for publishers regardless of whether a person abandons their referrals or not. Other impressive improvements in the area of attribution and tracking are position-specific, multi-touch, linear, and time decay options.

Trend #4 – Incorporation of machine learning and artificial learning (AI)

AI is sweeping across industries like Monsoon winds. Thanks to machine learning and AI, the processes of optimisation, personalisation, segmentation, and automation have become as easy as winking, and more precise. As it is traditional in performance marketing, the marketer has to track and make measurements using thousands or hundreds and sometimes millions or billions of intricate data points. Nowadays, marketers feed these billions of data points to the AI system and let them do the hard work on their part. The marketer can use the free time to engage in other creative marketing efforts.

Q2 – Five Performance Marketing Trends to Look Out For In 2020

Performance marketing is currently at its best, more so affiliate marketing. As 2020 comes knocking, you have probably checked all your marketing boxes except that of what to expect from performance marketing in 2020. If you have been monitoring the industry closely, you must have noticed that influencer marketing is one of the trends that have been getting better and better. We can only expect it to get even better in 2020. Let’s see what 2020 has in store for performance marketing:

Trend #1: Increase in Voice Search Optimisation

Experts predict that as much as 50 percent of total searches globally in 2020 will be voice searches. It is also estimated that as much as 30 percent of those searches will originate from smart devices with screens (hello Alexa!). This is plausible. The top players in the industry are starting to make encouraging moves in that direction. Such is Amazon, which announced the introduction of S$60 voice-activated microwave in 2019. Still, on voice search, more companies are starting to introduce and improve their existing devices, which could potentially gain on Alexa, Google’s famous home voice assistant. For instance, a cheaper yet advanced Apple HomePod is expected to ship in 2020. The fact that Siri and Alexa are receiving a wide application in home appliances the same way they do in smartphones and tablet computers could mean a huge part of internet searches might come from those devices.

Trend #2: Influencer marketing is expected to expand

The last few years have seen the mushrooming of all sorts of social networks. The number of influencer marketers on those platforms has been on exponential growth on the top social networks. One of the social networks that are gaining wide use in Singapore is Tik Tok, which has also proven to be a great place for video advertisement. The number of affiliate marketing programs in Singapore has been on the rise as well, and things are expected t be rosier in 2020, especially with the ever-increasing number of online personalities and the discovery of more independent niches by the veteran influencer marketers.

Trend #3: Expect more data driven marketing

The government of Singapore introduced the Personal Data Protection Act of 2012 to check how companies collect and use the personal data they collect from Singaporeans. It was a plausible move because companies are becoming hungry for more personal data, as personalised targeting becomes integral to every organisation’s operations. 2020 could be the hungriest year yet as far as personal data is concerned. Why? A large number of organisations have plans (if they haven’t already implemented) to introduce artificial intelligence and machine learning in their systems, both online and offline. Data is the lifeblood of AI and machine learning. With AI in their arsenal, more organisations are expected to adopt data-driven digital marketing strategies that are more effective in targeting the audience.

Trend #4: Plenty of video and audio content

There are two reasons why the future is all video and audio. Firstly, content is still an integral part of performance advertising (and digital advertising at large). Social media audiences, who make up a significant chunk of the overall audience for digital marketing, seem to be more responsive to audio-visual and image ads than text-based ads. Secondly, the latest increase in bandwidth provision and internet speed (5G internet is here!) is expected to support rich video ads – especially the pop, pre-roll, and in-video ads – than before. Things are a little tricky with ads solely based on audio because such ads can’t be clicked, but that doesn’t mean they are not worth considering in the rapidly changing world of affiliate marketing.

Trend #5: 80 percent of internet search could come from mobile devices

The smartphone penetration in Singapore has been on the exponential rise since the inception of the smartphone in 2007. The number of Singaporeans searching the internet from smartphones and tablet computers is expected to rise. The same trend is expected on the global level. It is reckoned that as much as 80 percent of searches made on the internet globally will be from handheld devices. This means that performance-based marketers are expected to place emphasis on mobile advertising by employing tactics and tools that specifically work for their mobile audience.

Q3 – What Are the KPIs in Performance Marketing?

In performance marketing, 80 percent of the outcome originates from 20 percent of your input. So how do you know where to focus your resources and marketing efforts? You’d need to evaluate advertising, lead generation, and even your SEO strategy (if you are marketing from a website).

Key Performance Indicator (KPI) is any measurable value that can be used by a marketer to evaluate the success of a campaign across several marketing platforms. Some of the most commonly used KPIs are CPA (cost per acquisition) and MQL (marketing qualified leads)

When monitoring the success of your performance-based marketing, say affiliate marketing, marketers can maximise their analysis by simply focusing on 3 KPIs:

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Effective Earning per Click – eEPC

eEPC is one of the most insightful metrics in performance marketing because it shows you the performance of each affiliate per 100 clicks. Here is how it is calculated:

($NetCommissionEarned ÷Overall Clicks)X100 = eEPC)

Example: Suppose every affiliate in your team earns S$10 for every sale made through the affiliate link. Jane X Doe sold 56 items from a total of 100, while John Y Doe, another affiliate, sold 66 items from a total of 171 clicks. Both affiliates had five refunds (returns) during the entire time.

Jane X Doe:

S$NetCommissionEarned: (56 – 5) X S$10 = S$510

Total Clicks: 100

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eEPC: (S$510 ÷ 100) X 100 = S$510.00 eEPC

John Y Doe

S$NetCommissionEarned: (66 – 5) X S$10 = S$610

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Total Clicks: 171

eEPC: (S$610 ÷ 171) X 100 = S$356.72 Eepc

If you do some math on the above scenario, you’ll notice that although John Y Doe generated more sales, Jane X Doe has higher eEPC than him, hence she is considered to be more efficient. From this information, you can tell that John Y Doe needs to optimise his strategies to increase the eEPC. The eEPC can show you two important pieces of information: it shows you the most valuable affiliate on your list and the affiliate with the greatest potential.

Average Order Value – AOV

The AOV is used to evaluate the efficiency of your team of affiliates and the behaviour of your customers. Because you already have an idea of how your revenues are performing, AOV becomes a ratio of your revenue to the total orders at hand. For this reason, AOV measures how well the affiliate marketing is faring.

Revenue ÷ Total Orders = AOV

This is the best KPI for you if you are selling multiple items of varying prices. It is harder to increase the clicks and impressions, but AOV – which is far easier to increase than the two – produces similar results. Just a tiny tweak on a poorly performing affiliate’s strategy can increase sales in a nutshell.

Perhaps the biggest advantage of AOV is that it can help the affiliate to optimise the buyer at the point-of-purchase (which is incredibly easy) instead of trying to acquire new clients. This means if you put a sharp eye on your AOV, you can spend less on promotions and get more revenues on a given transaction.

Total Revenues by Affiliate

This KPI is self-explanatory; it shows the revenues generated by each affiliate on your list. Total revenue by affiliate gives you a bird’s view of how your marketing is performing. For you to understand the trend better, you’ll need a graphical representation, although a dashboard can be better. If the line stays at the bottom of the graph, it means the customers don’t like that particular affiliate. On the other hand, if the line towers on the top of the graph, it means that a specific client is more popular among the buyers.

Q4 – Performance Marketing Pricing

The performance marketing agency will only charge you for the marketing performance, which is determined in terms of:

  • Lead generation
  • Ad Click
  • Conversions
  • Impressions etc.

The pricing can depend on the outcome. Here are some of the commonly used outcomes:

Cost per Sale – CPS: Here, you only pay the partner if you sell the advertised item. The publisher, therefore, bears the whole burden.

Cost per Install – CPI: It is very much like cost per sale except that you only pay for a successful install or download. It is commonly applied in mobile downloads.

Cost per Click – CPC: In this plan, you only pay the publisher when a person clicks on your ad. It is one of the most commonly used plans because it doesn’t require a lot of effort from the buyer. It also takes advantage of the situation that a customer is engaging with the brand for the first time.

Cost per Lead – CPL: Here, you only pay the publisher when targets or your advert are successfully converted into leads and proceeds to give you their contact details or fill the registration form.

There are a few non-performance driven models that could be used to set the pricing

Cost per Video/View & Cost per Completed View/Video – CPV & CPCV: In CPV, you only pay when the advertiser displays your video advertiser while in CPCV, you only pay when the viewer watches the entire video.

Cost per Thousand – CPM: This pricing model lets you pay the advertiser when your video ad receives 1000 impressions. CPM is one of the pioneer pricing models in digital marketing.

Summary of What Is Performance Marketing And How Does It Apply In Singapore

Digital marketing in Singapore has grown tremendously over the last five years. Businesses that were initially not of the idea of investing thousands of dollars this form of marketing have fully-fledged websites and e-commerce platforms.

The industry is expected to grow by 20% this year as more Singapore businesses become more aware of the potent power of digital marketing. There are different types of marketing and it is important to understand how each works to select one that suits your business.

One of the digital marketing strategies that have gained traction in Singapore over the last one year is performance marketing. Today, we will look at what this form of marketing entails and how you can apply it in Singapore.

What is Singapore Performance Marketing?

Simply put, performance marketing is a holistic term that is used to refer to online marketing activities as well as advertising programs which advertisers or merchants pay marketing companies in Singapore. The amount pay is calculated based on the specific action taken or completed such as click, sale, or lead. The desired action that you pay for is dependent on the nature of your business and the marketing campaign you are running.

What Makes Performance Marketing Special?

This is one of the most common questions that we get from Singapore business owners who want to try this form of marketing to grow their brands. One of the highlights of performance marketing is that it is a combination of innovation and advertising strategies that are designed to help affiliates and retailers to elevate their businesses to the next level in the dynamic Singapore digital marketing industry.

As mentioned earlier, the businesses pay when a specific action is achieved and so the campaigns are highly targeted. That is, the marketing activities are directed to a specific group of people who fit the criteria of the target audience. If implemented correctly, performance marketing creates numerous win-win opportunities for both affiliates and retailers.

What Makes Singapore Performance Marketing Different from Other Advertising Strategies?

One of the main differences is that unlike other traditional advertising strategies where clients are required to pay fees up front and the total cost is not dependent on the success of the ads posted online, Singapore advertisers involved in performance marketing only pay after the desired results are achieved.

Singapore performance marketing has significantly changed the traditional value proposition of advertising. It provides an excellent opportunity for real-time measurement of return on investment (ROI).

How is ROI Measured in Singapore Performance Marketing?

Thanks to advancement in technology, the companies that offer this form of marketing services have advanced tools that allow them to track and measure results down to the click. That is, the advanced tools enable advertisers to monitor and measure everything from the cost of acquisition such as average order value and number of new customers acquired from a new campaign.

Now that you know the basics of performance marketing in Singapore, let us look at seven important things that you should know about it. Note that this strategy is already being used by companies in here in Singapore. Its time you also joined

The Strategy is based on Optimizing Down-Funnel KPIS

With other kinds forms of marketing in Singapore such as awareness marketing and advertising, your Key Performance Indicators (KPIs) might be clicks and impressions. On the other hand, the Singapore performance marketers you hire will focus on conversions, sales, sign-ups, and leads. This is great since you will pay based on the number of leads or any other KPI you agree upon with the marketer at the start of the campaign.

You pay for what you get

One of the challenges with conventional digital marketing strategies in Singapore is that you may end up spending thousands of dollars on a campaign only to get minimal ROI and incur loses. The beauty of performance marketing is that you pay per desirable actions. This is why performance marketers create laser-targeted campaigns and are always tinkering and trying new techniques to spur engagement with the target audience.

Optimization of Campaign is Faster

The first thing that you need to know is that Singapore performance marketing is based on measurable results. Therefore, optimization of the campaign usually happens much faster. The marketers do not have four, five or so weeks to get it right; instead, they try to narrow down on the right audience as quickly as possible.

The constant feedback that they get enables them to allocate more resources to marketing strategies that are working and doing away with strategies that are not working.

ROI is measured in Real-Time

When doing digital marketing in Singapore, it is of paramount importance to measure the results achieved after a given period of time to know if you are headed in the right direction. Conventional marketers struggle to know if they have improved a brand’s awareness level or any other complicated metric.

By embracing performance marketing in Singapore, you will get a snapshot view of your ROI at any given time of the day thereby helping you make the right decisions.

Works Well for both Large and Small Budgets

Unlike other forms of Singapore digital marketing strategies, performance marketing does not require a huge budget. This is one of the facts that make it ideal for small brands and organisations that are on a tight budget.

The results achieved will help you to convince other stakeholders in your company to get onboard. You will start seeing results as you invest your marketing budget. More importantly, it is easy to adjust, that is, you can ramp up the campaign within a few clicks.

Risks for Advertisers are Low

As a SME in Singapore, it is imperative to monitor your expenditure on marketing to avoid getting in a financial turmoil. With performance marketing in Singapore, you only spend for the results that the marketers deliver. You do not have to spend thousands of dollars that might not be available on an ad.

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It will also be possible to launch marketing campaigns faster and more conveniently without the conventional laborious approval processes. As mentioned earlier, you will only be required to pay based on the number of successful transactions delivered by your preferred performance marketers.

Performance marketing is one of the best ways of getting maximum ROI in Singapore. Get in touch with us for the best performance marketing service in Singapore. We take pride in having a team of pro marketers who have a clear understanding of how it works as well as vast hands-on experience.


Performance marketing provides an excellent way of managing your advertisement budget while getting the required results. However, you have to be smart to run a successful marketing campaign.

Before you start engaging in performance marketing, ensure that you have set your goals. Irrespective of your objectives, setting goals ensures that you optimise your ads for specific populations, locations and the times when they will appear on various channels.

The real work sets in after you set your goals and choose an advertisement channel. The performance of the strategies you implement should guide you on whether to persist or make adjustments.

High-performing campaigns should get a higher budget. Low-performing campaigns should either get improvements or get discarded altogether.  Remember, analytics are vital if you want to improve your ROI.

Contact us for custom digital marketing and SEO services Singapore. 



What are the popular performance marketing channel?

– Native Advertising
– Sponsored Content
– Affiliate Marketing
– Social Media Advertising
– Search Engine Marketing


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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