If you’re a Singapore business owner who wants to get more visibility for your website, then it’s important to keep in mind that there are literally hundreds of ranking factors. However, there are those that hold a little more weight than others. Here are a few of the top SEO ranking factors for Google Singapore.
Factor #1: Website Design
When it comes to getting visibility for your website, web design is extremely important. And this is because it can have a huge impact on the quality of user experience. The more easily your visitors can navigate your website, the more they trust you. A great web design also helps you to build authority in your community.
Factor #2: Content
Content is an important SEO factor because this is what attracts users to your site. So it’s crucial that Singapore business owners create valuable content. And valuable content has two key qualities: it’s in demand and linkable.
No matter what industry you’re in, supply and demand will always be the driving force behind your business. The same theory applies to the content that you offer. The best content is able to supply the largest demand. Perhaps your content takes the form of how-tos or infographics. Maybe your content is offered in the for of videos, images, or sounds. Whatever format you choose, make sure that it is something that people are actively looking for as this will show the search engine that what you offer is valuable.
Not only should the content you create be in demand, it should also be easy to share. Even if you write one of the most valuable pieces of content in your industry, if people can’t share it, then the value does not matter. Image slide shows that are powered by AJAX and content that can only be accessed when the visitor is logged will only make it difficult for people to share. And this will have a devastating effect on your traffic. The less people link to your page, the less likely Google is to rank it on its first page.
Factor #3: URL
Another key SEO ranking factor is the URL. The search engines use the URL you create in order to determine how relevant your page is. In fact, the search engine can tell a lot about your page just by looking at this particular link. What this means is that you need to make sure that your URL is properly formatted.
URLs should be short and give a quick description of what the page is about. Also, you should be sure to include your keyword. This ensures that both the search engine and your audience can read it.
Factor #4: Title Tag
The title tag is another important on-page SEO ranking factor. Just as is the case with the URL, both search engines and humans rely heavily on them in order to understand the content that appears on your page. When creating a title tag, you need to include keywords that help you to summarise the content on the page. Make sure your title tag is less than 55 characters. Think of this tag as an advertisement. It’s also important to create unique title tags for every page.
Factor #5: Mobile-First
There has recently been a shift in the way that Google indexes pages. Instead of ranking pages according to how they appear on the desktop, they are ranking them according to how they appear on the mobile phones. In other words, Google has finally announced that it is mobile-first indexing. What this means is that Singapore business owners should make mobile optimisation their first priority. According to research, the top 100 domains are all mobile-friendly.
So the next time you work with your SEO consultant, make sure that you discuss how responsive your site is. Ideally, the mobile version of your site should be identical to the desktop version. Over 85% of all sites meet Google’s criteria for mobile-friendliness. So if you want to compete with other brands in your industry, this is a crucial step.
Factor #6: Page Speed
Page speed is a huge on-page ranking factor for Google. This is another element that greatly influences user experience. Users tend to leave the page if it takes longer than 3 seconds to load. Ideally desktop websites should load in less than 3 seconds and mobile sites should load in less than 2 seconds.
How to optimise:
Make use of Google Search Console and verify the mobile version of your site. Use the Structured Data Testing Tool so that you can be that the same markup exists on both your mobile and desktop site. Make sure that the mobile version of your website is accessible to the bot by using a txt testing tool. Test the speed of your page by using PageSpeed Insights. Also, if your site is slow, use your auditing tool in order to find and repair content that is uncompressed, page errors, as well as other elements that could be slowing your site down.
Factor #7: H1, H2, H3 Header Tags
Header tags is also an important on-page SEO factor because they can be used to communicate to Google what your site is all about. In fact, the search engine will recognise the copy in these tags as more important than all of the rest of your content. And this all begins with the h1.
When crafting your H1,H2, and H3 tags, you need to make sure that you include your most important keywords, whether they are long or short-tail. This will help with the crawling process. The search engines will be able to pick up on the headers and recognise the words that are most important to your brand.
Singapore business owners should never underestimate how powerful in-page SEO can be. And this is especially the case when it comes to Google. The more you follow this search engine’s guidelines, the more visibility your website will achieve.
While it’s very difficult to succeed at all of the search engine’s ranking factors, you can instead focus on those that carry the most weight. And in the case of on-page SEO, you need to work on your website design, content, URL, title tags, mobile friendliness, page speed, and header tags.
Once these factors have been optimised, you can then improve the factors that don’t carry as much weight. When done well, on-page optimisation helps you to build a strong foundation for the rest of your digital marketing strategy. It may take a time investment, but it all pay off in the end. It’s a good idea to work with an SEO agency so as to ensure that you rank to your highest potential.