Importance Of Outbound Links For Your Business

Importance Of Outbound Links For Your Business

Having a blog is great, but it takes a lot of time to grow and support yourself and your family with your blogging activity. If you’re looking for a way to make money from a different source, you can take advantage of the increasing number of people using platforms like Google Adsense to earn a passive income.

One of the best ways to make money online is to build a list of popular blogs and websites that cover your niche and then promote affiliate links to those sites within your own blog posts. Doing this can bring in a substantial income without you having to lift a finger beyond writing original content.

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The great thing about outbound links is that they can drastically increase the visibility of your website and blog, all without having to pay for ads or paywalls. Should we look at the importance of outbound links for business?

Why Should You Be Writing For Bloggers and Influencers?

Blogs and social media platforms like TikTok allow for a more intimate connection between a business and its customers or potential customers. For example, you might want to post videos of yourself giving tips and tricks on using certain products or services and then invite the viewers to visit your website or sign-up for your newsletter to learn more.

On the other hand, traditional websites and social media channels like Facebook allow for more of a broadcast-style interaction, where you post content that your followers can simply “like” or favorited to show their support.

Businesses that operate on a global scale can take advantage of this increased connectivity and gain a competitive advantage by establishing themselves as thought leaders in their respective niches and then using that influence to gain further customers. For example, suppose you’re a financial services company. In that case, you might want to create thought leadership around investments or retirement planning and then use your platforms to attract wealthy individuals or families that can help you establish and grow your business.

Another great thing about blogs and other online platforms is that they make it easy for your customers to find you. When someone is looking for information on your topic, they will likely either visit your website or find an article or blog post that covers your niche, at which point they’ll be presented with several choices. If they choose to continue reading, they’ll come across your blog post, where you’ve introduced yourself and your business and noted your affiliate offers. They may then decide to purchase or take out a membership, at which point you’ll earn a commission.

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How To Create Outbound Links For Your Business

Let’s say you’re running a solo-practitioner business, and you want to make sure that when someone is searching for your services, they’ll come across your website, as well as other authoritative-sounding websites that cover your area of expertise.

You could start by taking advantage of your own website, which already has some content. This content can either be informative, such as an explainer video on how to use Adsense effectively, or it can be marketing-oriented, such as an email campaign that promotes your services.

You can put outbound links to web pages and blogs covering your niche. Depending on your strategy, you might also want to include videos demonstrating how to use a certain product or service and social media platforms like TikTok that can disseminate news and information about your industry.

Creating outbound links for your business doesn’t have to be overly complicated. If you’ve got a website that’s already been established, you can simply look for relevant topics that you can cover and then start creating links to other blogs and websites that cover those topics.

On the other hand, if you’re looking to establish a new website, you can use tools like Google’s Blogger to get up and running quickly, at which point you can start creating outbound links to your niche.

Why Should You Include Video In Your Strategy?

Having video content on your blog or website is great, but it’s not always the most enjoyable experience to create or watch, especially if you’re not used to it. However, including video content in your strategy can be extremely valuable. Let’s look at the importance of video in general for your business.

Video content also demonstrates how to use a product or service or explains a concept. The most effective and persuasive videos demonstrate how a product or service can be used rather than simply showing the features, as those videos tend to earn more views.

Last but not least, video content is great for establishing trust and credibility. Considering all of these factors, including the increasing number of people availing themselves of the wonderful world of online shopping, it’s clear that video content is an essential part of any online marketing strategy.

Inbound vs. Outbound Marketing: A Comparison

Including video content in your strategy doesn’t mean that you have to become a full-blown video creator, but rather that you can look for free video resources, such as YouTube, and use them to establish and strengthen your business’s online presence.

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How To Make Money With Affiliate Marketing

Suppose you’ve been doing a lot of research into creating a successful affiliate marketing strategy. In that case, you know that the key is to pick a niche, find bloggers and other content creators already established in your niche, and then simply ask them if they’d be willing to affiliate link to your website or products. If they agree, you’ve got a ready-made source of potential customers to begin promoting.

Suppose you’re looking for a quick way to make money. In that case, you can take advantage of the ever-growing number of affiliate programs that offer various products and services, like digital marketing, web design, or e-commerce, that you can promote to earn a commission. Simply pick an affiliate program you think you’ll be able to promote successfully, and then dive in.

Use Your Own Phone To Create Videos

Blogs and websites like TikTok are great for establishing and strengthening your business’s online presence. Still, if you’re looking for an even greater advantage, you can take advantage of the fact that most people have mobile phones and a good enough camera app to create videos on the go.

If you’ve got a smartphone, you can download a video recording app, such as TikTok or Square, and then make videos whenever you get a moment, which can be anywhere from once a day to a few times a week.

Start Focusing On Your Outbound Links Now 

When you create an outbound link, you tell Google that this particular webpage is relevant and helpful to a person searching for information about your topic. You’re also allowing them to visit your website, which generally means they’ll either buy something from you or sign-up for an account with your website generally, the sign-up forms for these platforms have an affiliate program associated with them, which means you’ll earn a commission if they sign-up for an account.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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