5 Steps To Build Organic Instagram Marketing Strategy

5 Steps To Build Organic Instagram Marketing Strategy

Instagram is one of the most popular social media platforms globally and continues to grow. The platform allows users to share photos and videos with their followers while engaging with content from top brands. Now more than ever, businesses want to take advantage of this audience, turning to more immersive tactics, such as video content.

However, having a successful video strategy on any platform is not easy. Many businesses put in the time and effort to create an informative video, only to find that it fails to engage with its audience.

To ensure that your videos and website engage with your audience, follow these steps to develop an organic Instagram strategy.

Step 1: Create content that resonates with your audience

You’ll want to find out what resonates with your audience. Think about what makes you passionate about what you do, and you’ll be able to build a better foundation for your brand. If you can’t think of anything, try asking other people who know you well.

For example, if your product is luxury goods, you might want to focus on creating content that inspires or entertains your audience. If you are creating an educational video, you might consider including more relatable content, such as how-to videos or interviews with industry experts.

When developing content, it’s important to keep your audience in mind. You want to create engaging stories that keep them coming back for more.

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Step 2: Find your best balance between visual and text-based content

Instagram is a story-driven platform, which means that pictures rather than words will primarily shape the content you post. If your video content is dominated by text, you’ll lose out on the visual appeal for which the platform is known.

Find your balance between text and visuals to create a successful Instagram strategy. You can use various tools, such as Google Analytics, to track the results of your videos. In addition, you can use platforms like TikTok and YouTube to get an idea of what content performs best on your channels.

For example, if you notice that 90% of your social media traffic comes from people commenting on your videos, you’ll know that you’re on the right track. However, you might want to reevaluate your strategy if you only get 1% of your views from people who clicked to watch the videos.

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In addition, it’s important to note that not all videos will perform equally well. 

Step 3: Measure the results of your videos

Once you know what content works best for your audience, you can begin to measure the results of your videos. The best videos will naturally engage with your audience, and you’ll be able to track this through various metrics.

For example, you can use Google Analytics to track the results of your videos. In addition, you can use a tool like TikTok to get an idea of which videos get the most engagement. You can also look into the comments on your videos to see how others responded to the content.

When it comes to measuring the results of your videos, marketers should look at multiple metrics, such as clicks, views, and comments, to get a full picture of the impact of their video content.

Step 4: Identify your video’s most effective platforms

Instagram is a massive platform. Many businesses get lost in the chaos, not knowing where to start and not having a clear video strategy. To ensure that your video content reaches the right audience, you’ll want to focus on the platforms that can reach the most people. Instagram offers video on mobile, desktop, and even though Instagram apps.

In addition, keep in mind that the rules and guidelines of different social media platforms can vary. For example, on TikTok, you need to have at least 200 followers before you can begin to grow your channel.

Step 5: Post frequently and respond to your audience

Instagram is a place that people can come back to time and time again, especially if you create content that keeps their attention. If you want to establish yourself as an authoritative voice in your industry, you’ll want to post frequently, at least once daily. While having a massive following to be an effective influencer is not necessary, having a few hundred followers will put you on the map.

Respond to your comments and questions to engage with your audience and maintain their interest. Suppose you see that someone has mentioned your product in a positive light. In that case, you can respond with a compliment, share useful information about your product, or even give them a discount.

Similarly, if someone has asked a question about your product, you can answer with more information or offer them a complimentary product. In no way does this mean that you have to become a pushy salesperson, but rather that you’re engaging with your audience and keeping their interest through the most natural course of action.

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Overall, successful video content strategies on Instagram are centered around engaging with your audience and maintaining their interest. If you can do this through natural conversations and by sharing valuable information, you’re on your way to building a large and engaged audience.

Importance of Having An Organic Instagram Strategy

Instagram is one of the most popular social media platforms, with over a billion monthly users. It is incredibly popular amongst millennials and Gen-Zs. As well as being a popular choice amongst users, Instagram makes a lot of money from advertisement and affiliate sales through its platform.

It wouldn’t be surprising to see Instagram grow in popularity over the years, but it is still a relatively new platform compared to many others. Launched in 2010, Instagram doesn’t have the same level of maturity as other platforms, such as Facebook or YouTube, which are much more established.

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Take The Time To Work On Your Instagram Strategy

Although Instagram is a very popular choice amongst consumers, it is still a relatively new platform, and many people don’t know how to use it effectively. If you want to grow your account and attract more followers, you can’t just pop up a blog and expect it to become popular on social media automatically. That won’t happen unless you build a foundation of regular content first.

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While it is very easy just to join the masses of people on Instagram and start sharing content, it’s a whole other thing to stand out amongst the crowd and become an influencer. Not everyone is meant to be an influencer, but you can bet that someone is out there trying to figure it out.

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You must follow a deliberate strategy to impact Instagram and gain traction as a brand. Just hitting the like button every now and then isn’t going to cut it, especially if your goal is to grow your account and become a leading voice in your industry. You have to work to ensure that you are consistently creating high-quality content that will engage and inspire your followers. And that requires some planning and strategy.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media


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