How to Optimize a WordPress Website

How to Optimize a WordPress Website

Most beginners in website development are fascinated into opting for WordPress to create their site. It is the most effective Content Management System platform offering users a simple website development process. Every website owner aspires to have their website appear on top of Google’s Search Engines Results Page (SERP). When the site’s ranking is high, it will most likely attract more traffic as a significant number of people might end up clicking on the link. Indeed, increased traffic has favorable effects on your site as it results in high lead conversion rate. As more people enter your website, they become prospect buyers of your products and might eventually turn into being your customers.

To increase your site’s ranking, you need to establish strategies that will facilitate its visibility thereby ranking. In this article, we shall look into a process referred to as search engine optimization (SEO) and how to utilize it for improving your WordPress site.

Significance of Optimization

Website optimization is essential as it eventually results in favorable outcomes. First of all, a well-optimized site will have high rankings and therefore appear among the top sites in the search results. That boosts confidence within users as they deem the site as trustworthy and dependable. With an increased number of visits into your website, your business is more likely to develop due to increased sales.

Optimization also saves you some pennies by reducing your expenditure. Unlike other forms of advertisements and promotions which are charged, optimizing upholds your site without having to pay for advertising on Google while the final results are more or less the same.

Tips to Enhance SEO For Your Site

Now, let us look into some guidelines that are of great significance in elevating your site’s SEO ratings.

  1. Set up WordPress optimization plugin

WordPress has plugins that are developed to aid in optimization for you by improving on your website’s metadata. With well-structured title pages and meta description, the visibility of your site is significantly improved thereby boosting its ranking. There are several plugins each with a specific application such as Autoptimize that checks for defectively designed HTML, SmartCrawl and Yoast SEO that assists in creating an XML site for your site, WP smush that helps optimize images, among many others.

Installing a performance plugin can work significantly for your website in improving the content in your site. Nonetheless, you should remember that a WordPress plugin does not add content for you; so, you have to consider aspects such as well selected keywords by yourself and include them in the site’s content.

  1. Include tags and website sections

The structure of your website is essential in determining your SEO too. If the content in your site is poorly organized, it would be tougher for search engines to identify features such as keywords. You should, therefore, arrange your content into groups of similar relevance. You can also include tags and buttons to enhance access to the content. With customized tags and widgets, they act as keywords and search engines can identify them thereby improving the site’s SEO.

  1. Ensure to set visibility active

In WordPress, there a provision for deactivating the visibility of your website. That means any search engine cannot suggest your site while it is in that status. You might have set the option during the development of your site as the blunder mostly occurs to new websites. Therefore, any time you realize that your website is not appearing at all in the search results, you need to confirm in the settings section, whether you have your site’s visibility active and if not, you can turn it on.

  1. Add Inbound links

Website authority requires website owners to add links to their sites to determine their legitimacy. In that case, search engines will recognize your website as valid and hence include it in the search results. Inbound links usually redirect users to content on other websites. What you need to do is copy the URL of the other site and paste it in your website. If you have succeeded in that, you will distinguish the link from the rest of the content as it should have a blue font color.

You can also add links to your internal site’s content such as blog posts. WordPress has a function that lets you do it; you only need to highlight the word/s you want to add a link and then click on the link button.

  1. Create a Secure Sockets Layer (SSL)

An SSL provides a high level of security for your website content by encoding the data you share with your website visitors. Whenever you enhance data security for your site, Google and other search engines will then rank it more than one that has not secured their data.

WordPress has a feature that adds an SSL automatically to your website. All you have to do is install and activate the plugin responsible for the SSL security.

  1. Adjust the image sizes

Customizing your website can give it a boost in its appearance which may attract users. Images are crucial to users as they provide more elaborate information compared to contents that a user has to comprehend. However, if you do not precisely consider the most appropriate size, it would affect the site’s SEO.

You need to consider the size of the image in regards to the display and dimensions. An image that has high resolution and is large in dimensions might not be easily accessible by users as they might turn challenging to view or download. WordPress has plugins that help in adjusting the size of the images.

  1. Create XML sitemaps

Information about your site’s URLs and content that include the date of creation and the frequency of content modification is essential too. Such information is contained in an XML sitemap, and it helps search engines evaluate the relevance of the content thereby determining the ranking.

Yoast SEO is a plugin in WordPress that helps generate the XML sitemaps for you. You can install and activate, otherwise with the appropriate knowledge on website development; you can create XML sitemaps yourself.

  1. Modify the permalinks

While permalinks to a specific post ought to be permanent, sometimes it might be the hindrance to your SEO’s improvement. A permalink might turn out to be vague and hence may lead to reduced traffic as users are not enticed into finding out what is inside the site. You need to analyze the permalinks and establish whether they are original and artistic.

Changing the permalinks usually has a positive effect on the SEO, and you should, therefore, click on the settings option to replace them.

  1. Use a suitable URL format

It does not matter what format you choose, as that might not directly determine your site’s SEO. You might decide to include ‘www’ at the beginning of the URL or exclude it where both formats are suitable for a website. Nonetheless, once you already choose a format you prefer, you should ensure that you don’t change it into the other regularly or even at all if possible.

The two formats are appropriate for use along the title of the website, but search engines interpret them differently. Therefore, choose one of the formats and settle on it to avoid an already highly ranked site from dropping.

  1. Optimize reviews on your site

It is definite that a perfect website for business must have a section for customers reviews and comments. This section is essential as it reflects the relationship between the servers and the customer. Good reviews will inevitably boost the level of traffic for the website as people will develop trust in the content posted.

Optimizing these review messages and comments involves filtering those that are not relevant as well as the promotional ones. WordPress has plugins to help you achieve that automatically. They aid in blocking such comments plus the person/s who sent the review.

  1. Enhance the site’s security

Apart from just creating SSL for your website, there is a need to enhance security in regards to its firewall, together with several other vulnerable sections. A safe site usually attains higher rankings than the one marked as unsafe. You can install security plugins to help you manage security for your website by keeping track of threatening issues. WordPress provides such plugins for you including the iThemes and Wordfence security plugins.

  1. Generate No-follow external links

Unlike internal links which only improve the SEO of your site only, including an external link helps boost the ratings of the redirecting site thereby high rankings. Since adding links is beneficial to even your customers and website visitors, you can never avoid them. You should, therefore, consider assigning No-follow value to the links. That will ensure that the site to the link does not outshine you in the search rankings.


We hope that you will consider these useful tips we have provided for you, and they will be helpful. Certainly, if you heed to them, you will boost your site’s SEO that might, in turn, affect the lead conversion rate of your website.


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