Every year we notice how the number of entrepreneurs, solo businesses and online shops grow. It is the era of eCommerce. Whether you have your big online project idea, remote handmade toy shop or an online garage sale, you are a part of the eCommerce community.
We usually get on board of the other side of eCommerce, as customers. But how many times have you thought about creating your online shop? That’s where the first steps of a successful business occur.
Whether you’re a newbie, experienced online seller or a company that wants to build an online platform, this article will help you find some of the useful strategies and small tricks to grow your sales online.
Here are the 8 strategies:
Choose suitable content for your eCommerce business
There are essentially two schools of thought, one stating that every eCommerce business should have every content type and the other one trying to find the most suitable content for each industry and business. Reasons to start on content marketing for your business are plentiful.
Whatever your plan is, take these two types of content into account when embodying your business idea.
There’s no doubt in the fact that every business needs an active blog. A successful company will have a blog full of articles that deliver valuable information to their audience.
HubSpot stats show that approximately 47% of buyers first view 3-5 pieces of content before deciding to buy a product from an online shop. It serves for delivering the information about the product, its’ usage, its’ manufacturer, etc.
Some benefits in growing a blog are:
- Blog articles drive traffic to your website.
- They are good for your SEO.
- They allow you to demonstrate your professionalism in the industry.
- By adding visual content, you grow the number of readers.
Good blogging platform website: https://medium.com/
As mentioned above, visual content attracts more attention than plain text. That’s the reason most marketers include images in their content. 2019 is the era of video content, and this can positively affect your SEO too.
Travelers often say ‘It’s better to see something once than to hear about it a thousand times’. The same principle applies to product description and usage.
Let your customer experience your product before even buying it.
Here are some types of video content that are used by eCommerce brands:
A) Product description videos
For example, if you’re selling shoes, you could add video descriptions of your product so the client can get a better image of your product.
B) Explanatory videos
Explanatory videos are a new hit in digital marketing. You can create a whiteboard animation, regular explanatory video or some other appealing video content. Marketing specialists use explanatory videos to explain their products to the customers even better than a detailed text can.
Teach them enough to interest them in buying your product or listening to your teachings further. Webinars are a great way to automate your lead generation and qualification process. If your product carries more risk a.k.a. is more expensive, webinar would really come through in building more trust between the customer and your brand.
Good video marketing platform website: https://www.youtube.com/
Use eCommerce platforms
Many newcomers start selling via social media channels and poorly-built websites. While social media can help you boost your sales, it’s not an eCommerce platform, and you should use it to advance your brand recognition.
Building a fully functioning online shopping website is linked to thousands of dollars of expenses. It will cost you a fortune to buy such a website or to hire a professional who can build you a platform.
As a small business owner, you won’t be able to spend a large amount of money on such projects. Thus, you’d prefer to sell your products on a trusted platform that already has all the basic tools to get your business going and growing.
Good eCommerce platform website: www.shopify.com.sg/
Advance your social media management strategy
Social media – whichever platforms you’re using – play key roles in the entire marketing and sales strategy of your eCommerce business.
Whether your strategy is to run paid ads on social media, grow and maintain good content and grow organically, or use the power of influencer marketing, social media is definitely going to be part of your business.
Most businesses rely on paid ads but forget or ‘don’t have the time’ to provide value and regularly update their content. This could be something to dismiss in the beginning but to scale any business, one has to provide value 80 percent of the time and only sell 20 percent.
Good social media platform website: https://www.facebook.com/
Cross-selling or upselling increase revenue per checkout
Have you ever noticed that in every fast food restaurant the cashier asks you if you want to add fries, rice or sauce to your order? That’s what we, in digital marketing, call cross-selling or upselling.
Cross-selling is offering your customer an additional product that’s correlated with the one they bought from you.
For example, your customers bought running shoes. You can offer them extra shoelaces to go with the shoes, or you can offer insoles and other products that add value to what they bought.
Cross-selling encourages the customer to spend more, and in turn boost your sales.
Good examples of cross-selling website list: https://ecommerce-platforms.com/ecommerce-selling-advice/9-online-shops-sell-perfectly-checkout
Work on your newsletter list
We all know how tiring and impossible it is to gather a bunch of people for your newsletter list, but it can boost your sales and help you get more loyal customers.
However, no one will just give you their emails for nothing. What you can do is to put some sort of incentive that is attractive to them. Below are a few ideas that you can use to grow your subscriber’s list.
- Offer your customers discounts and promotions via newsletters
- Unique ways of using your product
- Giveaways and contests
- Exclusive updates or VIP waiting list on new items
What you do with that precious list is non-exhaustive. You could send wishlist to remind them of what they had their eye on but didn’t make the purchase, or for those abandoned carts – reminding them that they ‘forgot’ to buy and slip in a 10% discount if they bought them today.
Good email capture integration website: https://sumo.com/
Ask for the feedback
It’s statistically proven that showing off your testimonials and good feedback can help you boost your sales. Whether you have a shoe shop, online consulting services or you sell handmade children’s toys, it’s always a good idea to attract new customers with the help and advice from the old ones.
Ask your customers to give you feedback. Make sure that they are satisfied with what they got from you and you did your 100% to serve them in a high-quality manner.
Good reviews integration website: https://stamped.io/
Apply these strategies and simple tips to your business, and you’ll be sure to see the results at a decent pace. Now that you’re equipped with these strategies, take action and start growing your eCommerce business today.
If you need more help with online marketing, feel free to reach out to us today.