How to Execute Loyalty Programmes Online In Singapore

online loyalty programmes in Singapore.

It takes a lot of effort to make it in the modern e-commerce industry, and one of the things you need to do is boost your reputation by using online loyalty programmes in Singapore. The basis of using loyalty programmes is to convert customers into avid brand loyalists.

With the proper initiative, you can turn onetime customers into lifelong customers who will refer other people to your e-commerce store. However, this process is easier said than done and with the intensifying competition in the e-commerce industry, you need a robust strategy to execute online loyalty programmes in Singapore.

In this article, we look at the best ways of executing online loyalty programmes in Singapore if you run an e-commerce business.

How to Create Online Loyalty Programmes in Singapore

Before we look at how to execute online loyalty programmes, you need to create an online loyalty programme first. To create an online loyalty programme that resonates with customers, you need to do the following

  • Set the right targets and track the results
  • Use personalised user data
  • Make the programme simple and consistent
  • Add a surprise factor for your customer

The goal of online loyalty programme is to make your customers feel empowered. With that said, let us look at the ways you should execute online loyalty programmes in Singapore.

6 Ways of Executing Online Loyalty Programme

There are certain things you should do to realize the benefits of online loyalty programmes in Singapore. Here are 6 things you should do

Keep the Loyalty Program Simple

This comes when you are creating a loyalty programme. You should ensure that it is simple to understand without any complicated elements. This means that you should make sign-up for the loyalty programme easy and be sure to ask only for key the information.

You should also ensure that you give the customers multiple channels of signing up. This could include when they are checking out, on social media, SMS, and your app.  

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On top of this, ensure that you have outlined a straightforward process of earning points as well as a clear explanation of the rewarding system. Contrary to this, your loyalty programme will not find many subscribers.

Invest In Promoting the Programme

Now that you have the programme in place, you need to spread the word to current and potential customers. This will require the cooperation of your staff in the promotion and marketing. However, it is necessary that you explain to your staff how it works, and the expected results.

 Other than your staff, customers hold immense power in promoting online loyalty programmes in Singapore. This requires that you include information about the features of the programme and the incentives for the customers who promote it.

online loyalty programmes in Singapore.

Use The Customer’s Data to Improve the Loyalty Programme

The main goal of an online loyalty programme is to empower your customers and turn them into brand loyalists as well as increase sales. To do this, you will need to collect user data, analyse it, and create realistic user personas.

With this information, you can move on to create personalised offers and send them out to the customers. However, this does not have to be a manual job. You can use a one or a combination of tools that help you optimise email marketing such as MailChimp or AWeber Communication, which offer very affordable rates.

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According to a Gartner study, 80% of the customers take action when they receive personalised offers. While most platforms require that you get consent on what type of data you collect from the customers, e-commerce is different. A recent study shows that 75% of the people in loyalty clubs do not mind e-commerce websites monitoring their shopping behaviours.

Create a Worthy Reward System

Studies show that free shipping, discounts, and special perquisites do not generate long-term loyalty engagement; they will entice the customer to sign up for your online loyalty programme. However, after they are already part of the programme, you need to tweak the rewards that go beyond monetary benefits. This includes

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  • Experiential rewards – This includes personal shoppers, VIP events, as well as limited branded products can show that you care about your customers. These type of rewards are one of the best ways to raise brand advocacy and engagement and social media referrals
  • Charity type rewards – This reward requires that your customers donate items of clothing, bedding, food among other items that can help the less fortunate people. Charity rewards will portray your business values, and the customers will love it.
  • Contests – This is one of the best rewards for loyalty programs since it creates a buzz surrounding your loyalty programme. More so, it motivates your customers to spend their points while giving away a few products.

Reward Your Customers across Channels

The modern customer today is in search of seamless brand experience, and you should extend that to your online loyalty programme. You will need to make the information about the loyalty programme and the rewards as accessible as possible. This creates a community for customers across a variety of touch points.

You can do this across several channels such as emails, short message service (SMS), push notifications, or through your e-commerce loyalty app. However, this will depend on customer preferences.

With that said, ensure that the customers can retrieve their loyalties or rewards on a variety of channels. This could include redeemable vouchers via the app and on the website.

Measure Your Success

Before you issue a loyalty programme, you need to define your goals, and this will help you measure if your programme is a success or not. This could be anything from increased sales, getting new customers, or increase in repeat customer visits.

This requires that you keep a devote eye on your key performance indicators (KPIs) that will allow you to track the progress your online loyalty programme has made.

Conclusion

To execute properly online loyalty programmes in Singapore, you need to understand your customers by creating user personas from the data collected from your KPIs. With the above tips, you will be able to increase brand loyalty.

However, this is all easier said than done. Contact us today for professional digital marketing services in Singapore.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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March 10, 2019

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