Online Advertising in Singapore: The Complete Guide

online advertising guide singapore

Your small or established business has some kind of web presence. Your competitors, too, have it. But regardless of the products or services you’re selling, the main idea is to attract as many prospects as possible. In fact, you want to spend a minimum amount and reap maximum benefits in the process.

If you’re looking to drive massive traffic to your business website, you need to have a secret weapon. If that weapon isn’t internet advertising, then I don’t know what it is. Unlike other advertising methods, internet advertising seems to be the most effective, dynamic, and highly productive option.

Even though you think that your business blog is everything, internet or online advertising needs to be the must-have artillery in your cache of weapons if you expect to win the entrepreneurship battle online.

Want to generate leads, grow brand awareness, and achieve your ROI Needs? Then I suggest you take time to learn, understand, and implement an online advertising strategy.

So what makes online advertising effective, and can it really grow your business?

Let’s take a look!

What is Online Advertising?

Online Advertising is the science and art of leveraging the internet as a channel to deliver advertising messages to a specified demographic or target audience. The process helps to drive massive traffic to your site, and it can amplify your brand presence significantly.

Internet or online advertising, as it is known, is the promotion of promotional material through a variety of web platforms-social media, digital assets, search engines, and the like. This form of advertising takes you where your potential prospects lurk. Essentially, the end goal here is to persuade your audience to make a particular move, like making a purchase.

Types of Online Advertising

If you’re starting with internet advertising, you’re likely to get overwhelmed. Web advertising is like a legion of activity and processes. You should know the distinct types of online advertising form the get-go. Here are some:

Social Media Advertising

You guessed it right. Social media advertising uses various social media platforms to promote/sell your products and services. Yes, you’ll need an elaborate social media marketing strategy before you consider advertising on these platforms. You can leverage a prompted tweet, user-generated content, a post, or a fully-fledged ad campaign on multiple social media channels-twitter, Instagram, Facebook, Pinterest, and the like.

Content Marketing

Content marketing online is an ideal advertising method. It entails getting a brand message in front of the right prospects. The idea is to gain organic traffic by improving your site’s SEO. You can pay for your messages to appear on authority websites. It’s only through paid ads that you’ll boost your content marketing ROI.

Email Marketing

Email marketing influences the success of web advertising campaign. It lets you to keep in touch with customers. It’s possible to cold call using these emails and turn your cold prospects into customers.

Search Engine Marketing

Search Engine Marketing helps to amplify the visibility of your site online. Not to be mistaken with SEO, SEM is more of PPC. You pay to appear on search engines. This way, you tend to capture a prominent spot on search results. Your customers will have an easy time finding you.

Display Advertising

Display advertising refers to your ads getting placed on third party websites. When users click on your video, images, or content links, they’re redirected to your site. You must consider excellent landing page UX experiences, or it might end up as an effort in vain. The best display ad formats you can go for is retargeting or remarketing.

Mobile Advertising

Smartphones are the new normal. As such, marketers are leveraging mobile to advertise. Are you?  Try and craft a practical mobile advertising strategy. You’ll need to know what mobile apps, ads, push notifications, and SMS messaging is all about before you take the plunge.

Online Advertising Tips for Different Platforms

Facebook

No doubt, Facebook is a popular advertising platform. It boasts over a billion users worldwide. It’s viable for start-ups and established businesses. Before you advertise on Facebook, it’s important to check who your audience is and how you’ll direct your ads.

Facebook Advertising Tips

  • You need to prioritise ads that target specific demographics instead of using ambiguous phrases
  • You need to maximise your Facebook ad impact by creating your Facebook page right after your landing page. You can direct your traffic here before any other page
  • Always use quality images on promoted posts to boost sharing and likes

Twitter Ads

Twitter is a real-time time social media platform. People turn to the network to get as-it-happens reports of the products, services, or news they’re interested in. It’s your best platform if you want to build a network of interested prospects.

Twitter Advertising Tips

  • Twitter ads make the best and highly impacting links.
  • You’ll need to join group discussions and keep checking for relevant hashtags.
  • For exceptional results, go for promoted posts as tweets to share captivating info, and don’t forget to put in a link back to your site. Make it a trending hashtag to increase its visibility.

Leverage the tweet engager aspect. Here, you’ll be remarketing to every prospect you see on your tweets. You can also retarget every person who indirectly engages with your tweet.

LinkedIn Ads

LinkedIn is the go-to platform for professionals in the job market. If you’re a discerning niche player, the platform can be a reliable advertising front.

LinkedIn Advertising Tips

  • LinkedIn ads mimic Facebook ads such that you can create a campaign exclusive to specified LinkedIn groups fronting the same cause.
  • Create ways to maximise ROI and leverage images to score high click through rates. Also, you should bid at the suggested range to get more impressions and a critical placement.
  • As a robust publishing platform, you need to exploit it, posting consistently to drive traffic and amplify your profile.

Retargeting Ads

Retargeting or remarketing is a web advertising format that caters to the needs of prospects that bounced after they abandon your site. You very well know that barely 5% of customers will convert after visiting your website for the first time. Always use clean copy to encourage bounced prospects to come back and perhaps make a sale.

Email Marketing

It may sound conventional, but email marketing is an excellent form of web advertising.

Email Marketing Tips

  • Even the average email blast is likely to reach more prospects and drive more site traffic.
  • Don’t irritate prospects with unnecessary/spammy emails about everything that is going on on your website.
  • Only send customer-friendly newsletters that detail new sources or products to increase curiosity and traffic.
  • Leverage trigger emails that remind customers who abandoned carts to return.

What Makes Digital Advertising Unique?

There are numerous reasons why online advertising is in its own league. Think about its potential to leverage the power of social media platforms. There’s much more. Google allays that there are over 3.5 billion queries made by uses on a single day. As an advertiser, think about these numbers and what they mean for your business.

At the same time, over 90% of visitors tend to trust brands on top of search results. This means, paid ads have the potential to position your business where your most promising customers refer when they need a problem solved.

So, id over 30 % of Google searches are for products and services like yours, why not invest in digital advertising. Did you also know that 35% of searches that include “near me” end up with those searchers visiting your store? Now you know why online advertising is unique and highly impacting.

Online Ads Help You Find the Right People with the Right Message

Internet advertising directs you to the right prospects using the right message. Even though you’ve tried conventional advertising, you know they cannot beat digital ads in the game. For sure, online advertising campaigns are 50 times more effective and persuasive.

It’s Not One Thing

Undoubtedly, digital advertising is not one facet. It takes different angles depending on where you advertise and how you go about it. The diversity aspect of web advertising gives you the prerogative to choose what’s best for your business and prospects. Don’t forget; some forms will be better than others depending on your niche too.

Some businesses will indeed make do with Google Ads, while others will find linked or twitter ads the best option. You’ll need to do extensive research around your niche, demographics, and the competition. It helps you understand digital advertising and what it can do for you.

As you progress, it’s crucial to note that picking the right channel and strategies will decrease your online advertising spend. If you misstep and use the wrong channels, it will make it look like your advertising efforts and strategies are misplaced. Remember, if you’re good with Google ads, there’s no guarantee that you’ll hack Facebook ads and so on.

Getting Started With Online Advertising

 With online advertising isn’t as easy as it seems. If you take huge bites at it, you’re likely to get lost in the noise. The ideal strategy is starting small and scaling a step at a time. It guarantees success in the end.

When you start, don’t get too immersed in the analytics. Keeping tabs on your cost per click or traffic can be overwhelming. You should start with the known and go in gradually.

How Do Digital Ads Work?

Digital Ads are the lifeline of online advertising. They leverage internet advertising resources to run, track, and assess online advertising campaigns. It’s not just placing ads on Twitter, Facebook, or Pinterest.

When implemented correctly, online advertising meshes into your user experience on-site. This helps to guide customers to your site and not your competitor’s. The good thing with online ads is that they can be customised to enhance relevance to the customer. It’s a sure-fire way of boosting your conversion rates.

Online advertising Benefits

You simply can’t miss them. The benefits that come with online advertising are just too many. When you engage the web advertising gear, here are some benefits you stand to reap.

Works 24-7

Do you run your business on an 8 am-5 pm basis? Well, internet advertising takes a different route. Its operational 24hours. Your brand gets mentioned even when you’re sleeping. You don’t have to designate an employee to activate the ads manually.

Get a global exposure

The internet is borderless, and you know it.  That means you and your business aren’t confined to the local reach. Fortunately, internet advertising enables you to reach a global audience. The exposure is perhaps what your business needs to scale.

Measurable Results

As soon as you launch your internet advertising campaign, you can start tracking results. You can leverage analytic and advertising tools to measure impressions, conversion rates, clicks, and shares, among others. It’s this data that helps you to make informed decisions and improve your productivity.

Optimize, Tweak and Improve

With online advertising, the campaign is always fluid and flexible. It means you can modify your ads, test, and implement new tactics for maximum results. With AI interventions, it becomes better and highly targeted.

Infinite and Scalable

Digital marketing is enormously scalable. That means that you’ll only need a click of a button to scale and advance your advertising to reach more people online.

Low Entry Costs

Digital marketing is no longer for the big box enterprises. Start-ups can exploit it to grow and transform. Surprisingly, there’s no set minimum for you to create and launch an online ad campaign. Oh, you can start with as low as $25

It’s Cost-Effective

It’s cheap to start an online ad campaign, but it’s also easy to generate leads at a negligible amount. This is good news for start-ups with a string budget.

Top 20 Online Advertising Agencies in Singapore

Online Advertising Agencies

Digital Alpha Agency

About

Digital Alpha Agency is a reputable digital marketing and advertising company in Singapore. The firm helps businesses to grow through robust advertising campaigns. Since 2018, DAA has been operating as a formal agency with emphasis on helping organisations to leverage Facebook Ads, Google Ads and a mix of content marketing campaigns.

Services

·        Content Marketing

·        Copywriting $ Content Writing

·        Email Marketing

·        Facebook Advertising

·        Google Ads

Address

573 Pasir Ris Street 53 #02-28

Telephones

(65) 8188 4047

Email

[email protected]

Website

https://digitalalphaagency.com/


Online Advertising Agencies

Ant Team Advertising

About

Ant Team Advertising is a fully fledged advertising agency based in Singapore. It helps businesses to create, run and successfully implement ad campaigns online and offline. ANT Team focuses on innovative advertising on mobile platforms using the latest media strategies.

Services

·        Facebook Advertising

·        Pay-Per-Click Advertising

·        SEO Marketing

·        Above The Line Advertising

·        Below The Line Advertising

·        Outdoor Advertising

Address

Yu Li Industrial Building,37, Lorong 23 Geylang #05-02

Telephones

(65) 6747 8496

Email

Email: [email protected]

Website

http://www.citylife.sg/contact/


Online Advertising Agencies

First Page Digital

About

First Page Digital is a digital marketing and advertising agency in Singapore. The firm specialises in PPC, SEO, paid advertising and a blend of online advertising techniques. Since its inception IN 2011, First Page has enabled its clients to exploit the digital resources in the marketing and advertising sphere.

Services

·        Paid Advertising

·        Google Ads

·        PPC/ Google Analytics

·        Ad Copy/ Copywriting

·        LinkedIn Advertising

Address

144 Robinson Rd, #20-01, Singapore, Singapore 068908

Singapore

Telephones

(65) 6270 2193

Email

[email protected]

Website

https://www.firstpagedigital.sg/


Online Advertising Agencies

Digitrio

About

Digitrio is a boutique advertising and marketing outfit that helps Singaporean businesses to get found through SEO, digital ads and Facebook ads among others.  Digitrio focuses on metrics and analytics to augment a client’s business goals. Digitrio enables businesses to leverage innovative ad technologies to boost conversions.

Services

·        Search Engine Optimization (SEO)

·        Search Engine Marketing(SEM)

·        Display Advertising

·        Facebook Advertising

·        Web Design & Development

Address

27 West Coast Highway #02-22, Singapore, Singapore 117867Singapore

Telephones

(65) 6690 3915

Email

[email protected]

Website

https://digitrio.com.sg/


Online Advertising Agencies

IPG

About

IPG Mediabrands is a renowned advertising agency in Singapore. It’s affiliated to the IPG Global Network. The firm focuses on advertising, communication, media buying and PR among others. The company operates as a client-centric and progressive entity that supports local SMEs 

Services

·        Advertising and Creative

·        Digital Marketing

·        Media

·        Media Buying

·        Media Planning

Address

40A Orchard Road No 04-01, Macdonald House Singapore, 238838 Singapore

Telephones

(65)-6500-8388

Email

[email protected]

Website

www.ipgmediabrands.com


Online Advertising Agencies

Ogilvy Singapore

About

Though Ogilvy is a global brand, it has offices in Singapore. It helps local ventures to exploit the potential of integrated ad campaigns. Ogilvy works with fast turnarounds to beat various advertising challenges online. It employs a team of seasoned creatives and ads executives.

Services

·        Brand Strategy,

·        Advertising,

·        Customer Engagement

·        Influencer marketing

·        Digital Transformation

Address

71 Robinson Road#07-01 Crosby House, Singapore, 068895  Singapore

Website

https://ogilvy.sg/


Online Advertising Agencies

Evolve Digitas

About

Evolve Digitas is a popular digital marketing and advertising agency in Singapore. The company helps businesses to conceptualise, create and run innovative online and offline advertising campaigns. It emphasises on web, mobile and social media advertising for businesses big and small.

Services

·        Digital Marketing

·        Creative Development

·        Online Digital Media

·        E-commerce

·        Online Reputation Management

Address

101 Cecil street #11-10 Tong Eng Building Singapore 069533

Telephones

(91)-9136006703,

(971)-502393600

Email

[email protected]

Website

https://www.evolvedigitas.com/


Online Advertising Agencies

Adform

About

Adform is a technologically advanced agency that supports businesses with sophisticated advertising campaigns on globally accepted digital platforms. The firm leverages AI to activate paid media adverts. It enables marketers, advertisers and small agencies to maximise their ad campaigns through optimisation and cross device capacities.

Services

·        Digital Out of Home

·        Media Planning

·        Integrated Advertising Platform

·        Ad Serving,

·        Personalised targeting,

·        programmatic advertising

Address

Tras street 43A, 078982 Singapore, Singapore

Telephones

(65) 9469 8738

Email

[email protected]

Website

https://www.adform.com


Online Advertising Agencies

Publicis Singapore

About

Publicis is one of the top advertising agencies in Singapore. As a fully-fledged digital ads outfit, the firm offers creative ad solutions to local and foreign businesses across the APAC region. Publicis has built a reputation for its prowess in the provision of advertising, media and specialised agency advertising and marketing services.

Services

·        Advertising

·        Brand Consulting/Brand Strategy

·        Digital Marketing/Interactive

·        Direct Marketing

·        Graphic Design

Address

16 Collyer Quay, #03-00,Singapore, Singapore 04931

Telephones

(65) 6732 3212

Email

[email protected]

Website

http://www.publicis.com.sg/


Online Advertising Agencies

2Stallions

About

2Stallions is a fully fledged advertising agency in Singapore. The firm creates custom adverts that run on multichannel platforms online. 2Stallions is renowned for the production of ads that drive conversions. The firm blends intercontinental expertise to ensure client’s digital advertising campaigns return maximum results.

Services

·        Digital Advertising,

·        Online Advertising

·        Digital Marketing,

·        Content Marketing,

·        Marketing Automation

Address

80 Changi Road, , #05-03 Centropod,, Singapore, Singapore 419715 Singapore

Telephones

(65) 9129 6248

Email

·        [email protected]/

·        [email protected]

Website

https://2stallions.com


Online Advertising Agencies

Verz Designs

About

Verz Design operates as a multi-faceted web design, graphic design, copy writing and digital advertising. The firm assists local and foreign businesses to get the most out of their digital marketing and advertising budgets. Verz relies on a diverse talent pool to offer out of the box ad solutions.

Services

·        Creative Writing

·        Digital Advertising

·        Display Advertising

·        Digital Analytics

·        Email Marketing

·        Facebook Advertising

Address

56 Kallang Pudding Road, Singapore, Singapore 349328

Singapore

Telephones

(65) 68411680

Email

[email protected]

Website

http://www.verzdesign.com


Online Advertising Agencies

Lins Ads

About

Lins Ads isn’t your average digital advertising agency. The firm specialises in customising client’s advertising campaigns to meet their ROI objectives. Lins Ads understands the meaning of modern-day and digital advertising. The company seeks to support start-ups in their journey to advertising successes.

Services

·        Digital Marketing

·        Above The Line

·        Below The Line

·        Media Buying / Planning

·        Graphic Design

Address

01A, Upper Cross Street, People’s Park Centre, #10-10/26,Singapore 058358

Telephones

(65) 6532 6677 

Email

[email protected]

Website

http://www.linsad.com/


Online Advertising Agencies

MullenLowe

About

MullenLowe Singapore is the Singaporean face of the global giant; MullenLowe Group. The firm is a creative market focused communications and advertising outfit that specialises in creative content management, branding and through the line advertising strategies online and offline.

Services

·        Creative Content Development,

·        Performance Analytics

·        Brand Strategy,

·        Communications Planning,

·        Through The Line Advertising

Address

C.I.D.C. 90 Eu Tong Sen Street Block A #04-01/02Singapore059811,Singapore

Telephones

(65) 6849 4888

Website

https://singapore.mullenlowe.com/


Online Advertising Agencies

Starlight Advertising

About

Starlight Advertising prides itself as one of the longest serving digital advertising agencies in Singapore. As a full service agency, Starlight relies on a team of highly seasoned ad gurus, a fully-fledged creative studio and planning team. Starlight is affiliated with top media channels in Singapore.

Services

·        Advertising Services

·        Communication Design

·        Corporate Identity Design

·        Promotion & Events

·        Direct Marketing

Address

10 Ubi Crescent #03-36 , Lobby C Ubi Techpark, Singapore 40856

Telephones

(65) 6336 2733

Email

[email protected]

Website

http://www.starlight.com.sg/


Online Advertising Agencies

MediaDonuts

About

MediaDonuts helps brands to grow online using creative advertising tactics including programmatic advertising. The firm operates a techsavvy platform that helps advertiser to meet their advertising goals.

MediaDonuts is adept in promoting brands through digital media channels. It emphasises on adverts through display, search, video and mobile platforms.

Services

·        Video Advertising

·        Display Ads

·        Retargeting

·        Programmatic Advertising

·        Digital Ads

Address

16 Raffles Quay #38-03 Hong Leong Building, Singapore, 048581  Singapore+

Telephones

(65) 9373 8090

Email

[email protected]

Website

https://mediadonuts.com/


Online Advertising Agencies

Singnan Advertising

About

Singnan Advertising has over 30 years of experience in the Singaporean media, marketing and advertising industry. The firm specialises in the provision of media buying, planning and creative ad campaigns. Singnan has an adept team of advertising gurus with a deep passion in innovative advertising and branding.

Services

·        Above-The-Line

·        Below-The-Line

·        Media Buying

·        Graphic Design

·        Outdoor Media

Address

82 Lorong 23 Geylang #05-10/11/12 Atrix, Singapore 388409

Telephones

(65) 6841 2422

Email

[email protected]

Website

https://www.singnan.com.sg/


Online Advertising Agencies

M&C Saatchi Group

About

SINCE 1995, M&C Saatchi has been providing the best of class advertising and marketing services to Singaporean businesses. We rely on versatile marketing and advertising teams to tailor your ad campaigns accordingly. The firm is known for creating effective ad campaigns for different verticals.

Services

·        Online Advertising

·        Influencer Marketing

·        Unified Ad Serving

Address

59 Mohamed Sultan Road#02-08 Sultan-Link

Singapore, 238999  Singapore

Telephones

(65)-66970235

Website

www.mcsaatchi.com


Online Advertising Agencies

Innity

About

Innity is a top media company in Singapore and the APAC region. It offers data driven insights to its clients looking for advertising success. Innity creates advertising campaigns that blend programmatic, audience focused and ad serving ad concepts to drive long term engagement. The firm has been on the front line providing digital advertising and, marketing technologies for different advertisers.

Services

·        Display Advertising

·        Video Advertising

·        Mobile Advertising

·        Influencer Marketing

·        Premium Publishers Marketplace

Address

144 Robinson Road #09-01, Robinson Square Singapore 068908

Telephones

(65) 6324 1471

Email

[email protected]

Website

www.innity.com


Online Advertising Agencies

Diseno

About

Diseno is a leading Advertising agency serving Singaporean businesses the firm’s mission is to help businesses to conceptualise cutting edge design, advertising and marketing plans. Diseno relies on its core expertise in advertising and its transparency with client budgets to stay on top of the game.

Services

·        Ecard Design

·        Digital advertising

·        Online Advertising

·        Digital Marketing

·        Web Design

Address

19 Tanglin Road,#06-53 Tanglin Shopping Centre Singapore 247909

Telephones

(65) 6836 5168

Email

[email protected]

Website

https://www.diseno.com.sg/


Online Advertising Agencies

TBWA Group

About

TBWA Group Singapore is a creative digital and communications agency in Singapore. The firm offers integrated advertising services on different digital channels. TBWA has been voted as the best Creative Agency, Full Service Agency of the Year and Brand Consulting Agency in 2018.

Services

·        Integrated communications services,

·        Marketing strategy,

·        Direct marketing,

·        Digital marketing,

·        Mobile Solutions

Address

91C Alexandra Road, Singapore, Singapore 119971

Telephones

(65) 6225 5288

Email

[email protected]

Website

http://www.tbwa.com.sg/

Tips for Succeeding With an Online Advertising Campaign

Get a good website

Your ad type isn’t really the issue here. After all, they’re meant to attract and direct prospects to a given page. Always Prioritise on having a great website with fast loading speeds, great UX, and good graphic elements.

Research your market

You already have a killer ad concept. However, it may end up getting no clicks or impressions if it confuses visitors. As such, start with thorough market research. It shows you your customers are and how you can address their pains.

Determine ad types to use

If your buddy’s venture is doing well with Facebook ads, there’s no guarantee that they’ll work for you’re too. Check where your customers are and create advertisements that suit them at that location. If they prefer video. Is YouTube the right channel?

What’s the goal?

If you want your effective online ads to work the magic, start by evaluating your goals first. Are you looking for leads, more traffic, increased sales, or better brand awareness? Once you identify a goal, you can focus on advertising with an emphasis on your set goals.

Incorporate a call to action

Why are you doing all this if you cannot lead your prospects to take action? You need a determined call to action in the end. You must tell your customers what they need to, but don’t be pushy with the CTAs.

How to Choose an Online Advertising Agency

Online advertising agencies take different forms and shapes. Some are specialists, while others are generic. You’ll maximise on your web advertising campaign if you succeed in finding the right fit. No doubt, you need a firm with the resources, expertise, and experience. But you shouldn’t forget their soft skills as well. Here are things to look for in an online advertising agency.

Credibility

The best online advertising agency may have all the resources, talents, and technology. But if they lack integrity, it can be a waste of time dealing with them. If they seem unsure, incompetent, and unstable, you need to look elsewhere. Testimonials, referrals and online reviews will lead you to a credible outfit.

Core services and skills

You’re looking for a web ad agency that is compatible with your niche, budget, and advertising needs. Firstly, it pays to engage a specialist agency whose prowess at digital advertising is unmatched. Two, you need an agency that employs current skills in areas such as display ads, Instagram, or Snapchat marketing.

Hands-on experience

Relying on a newbie agency has its own risks. To mitigate such, always engage a firm with many years in the internet advertising sector. Importantly, don’t just assess the number of years but make sure that they’ve spent a considerable amount of time working around digital ads in your niche.

Transparency

After you sign a contract with an internet advertising agency, they become your partner. This makes it crucial to emphasise on transparency. There’s no way you’ll benefit if you partner with an agency that’s not open, frank, and straight-up with advertising data.

Product/ Service Interest

Honestly, some advertising agencies are in it to make quick profits. The tried and tested agencies don’t rush at the commissions. They take time to understand your business, products, and services. They immerse themselves in your operation, seeking to understand your goals and finding solutions.

New Trends and Technology

Online advertising isn’t static. The industry keeps changing. The best advertising agency keeps looking for cutting edge tactics and strategies. They impellent new practices, test them, and implement only the best and highly impacting online advertising strategies.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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