What Percentage Of People Bother To Click On Online Ads?

online ads

Enterprises use online ads to get website traffic. Also known as digital advertising, this marketing strategy helps organizations to define their markets. It is a way of promoting product information quickly and without the limits on geographical boundaries.

Online advertising includes online classified ads, contextual ads, social networking ads, banner ads, affiliate links, search engine results pages, spyware and pop-ups, among others. Online ads often drive purchases only:

  • When messages are exposed to audiences (cost per thousand)
  • When ads are clicked (cost per click) and
  • When a purchase has been made (cost per action)

Currently, interactive advertising has brought about new challenges to online advertisers, making it difficult to have their ads clicked.

What are the Advantages of Online Advertising

Online advertising helps firms to showcase their ads to potential customers. It also aids in filtering out those visitors who are not interested in their services or products. With online ads, you can monitor your ads to know who clicked them. They allow you to reach vast audiences through multiple devices such as tablets, smartphones, laptops and desktops.

You Can Target Your Ads

Ad targeting gives you the power to make your ads available to people with particular interests. These are people who show interest in your services and products. You can direct the relevant ads to such people.

The online ad strategies which can help you target your marketing campaigns include:

Keyword Use

Using phrases or words relevant to your services or products can help you show your ads when internet visitors search from related websites or shop for the items online.

ALSO READ  How Do You Formulate a Winning Social Media Strategy for 2023?

Ad Location

You can show your ads on websites which are part of search engines like Google results pages and other display networks.

Language, Location and Age

You can choose your target your customer’s language, their geographic location and their age with relevant ads.

The Frequency, Days and Times

You can also showcase your ads as much often as you want on certain days or hours of the week. Only you can determine how and when.

Multiple Devices

get google ranking ad

You have the freedom to configure your ads to appear seamlessly on all types of devices, and you can fine-tune your selected devices and when the ads will be displayed.

Ease of Monitoring and Improving Ad Campaigns

Ads help you to monitor and manage your campaigns. Search engines like Google offer advertisers the tools to monitor and manage campaigns seamlessly. If you have multiple accounts for ads, the tool provided by Google (My Client Center) allows you to view all your accounts and manage them from one location.

Google also offers an offline account manager – Google Ads Editor – which you can download on your desktop and make any changes to your account while offline. With this tool, you can download the account information, edit your campaigns and later upload the changes to Google Ads. You can also perform these changes on your multiple accounts.

Ads Help You to Measure Your Success

When people click on your ads, analytics tool will record that and generate a report. For example, if they added value to your business by downloading your app, calling to order or purchasing your product after clicking your ad, you could also track their activity and measure your ad success.

ALSO READ  Why Marketing Digitalisation Is Inenvitable

By tracking your online ads with the most clicks and those with less, you can identify your areas of improvement in your campaign efforts and eventually increase your return on investment.

Through your statistics, you can also get additional information such as your advertising costs, your customers’ shopping behaviour, and how much time they spend researching your products before making a purchasing decision.

Ads Can Help You Control Your Costs

Did you know that you can track your ads and control how much you spend on them? There is no minimum amount you can spend on your ads, and you can choose the much you want to spend on each ad every day or month. You only pay for ads when people click on them.

The Role of Multimedia Ads

The popularity of rich media (audio, video and animations) has grown according to a report from gemiusAdmonitor. Advertisers are leaning towards multimedia advertising, using video or audio ads for effective for online campaigns.

Rich media ads help to increase the number of ad clicks, and their click-through rate is high when used on banners.

What Percentage of People Click on Ads

Clicking on an ad depends on the type of device you are using and the demographics. Both desktop and mobile device searches offer different ad experiences to their users.

People do click on ads but at varying percentages. The current statistics show that less than 10% of internet visitors click on paid ads. About 94% of the search traffic is observed on organic search results compared to the paid ads.

ALSO READ  SAFE vs. Convertible Note: What's the Best for Seed-Stage Funding?

Why do People Click on Ads?

The need for ease, relevancy and trust makes people click on ads. They want to feel safe or secure and free from loss. Therefore when you make your click tasks and options simple, they get motivated to stay on your website and accomplish their objective. Banner ads, for example, when done well, will look clickable, establish relevancy, and build trust in the web visitors.

Which Ads Get the Most Clicks?

Organic searches are perceived to get more clicks than the paid searches. Keyword searches that have high commercial intent have more worth compared to informational keyword searches.

Research found out that keywords with commercial intent and paid search advertising can receive more clicks than organic search listings if done correctly. Organic searches are only perceived to surpass the paid searches because the users have no purchase intent.


People can click online ads if they are designed correctly. Advertisers can use the paid ad strategies to supplement organic plans through content and SEO marketing in order to establish an online powerhouse.

Paid ads may not achieve the same amount of traffic that organic results generate, but they are most effective in branding, lead generation, targeting, remarketing, and for new keyword testing strategies.

Call us today at +65 6789 9852 for more custom tips on how to incorporate online ads in your digital marketing campaigns. 


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Leveraging Influencers: A Powerful Tool for App Promotion

The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …


The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …


What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …


15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

Other Similar Articles