What is Omnichannel Marketing and How can it Benefit My Brand

omnichannel marketing

Omnichannel marketing has a created a buzz especially among small businesses that are working on getting a firm footing in the competitive Singapore digital marketing realm. Unlike multi-channel marketing, omnichannel marketing strives to streamline the processes based on the customer expectations. It orchestrates the customer experience across all marketing channels to ensure that it is consistent, seamless, and integrated. It also anticipates that a potential customer may start engaging with the brand in one channel then move to another before deciding to purchase.

Concisely, it makes the shift from one channel to another as fluid and seamless for the customer as humanly possible. Here are five benefits that you will get by embracing omnichannel marketing in your company.

Enable You to Get More New Customers

It is every Singapore digital marketer’s goal to get new prospects continuously. As the number of channels that the customers interact with increases, the potential of getting new prospects increases. Nowadays, businesses have a broad range of channels that they can use to communicate with clients from email to chatbot and social media. Omnichannel marketing links this chain of activities thereby increases their overall performance.

You Will Learn More about Your Customers

First, your digital marketing strategies should be based on real data. Omnichannel marketing will provide data that you can use to get a clearer perspective of your customers. Since this data is unified across multiple channel experiences, it will help you to know your target audience preferences and behaviors. With this information at hand, you will be able to come up with ads for each target audience segment.

It Supports Customer Retention

The sustainability of your brand is dependent on its ability to retain customers. Omnichannel marketing has been proven to be effective in retargeting and re-attracting lost customers across multiple channels. That is, you can grasp the attention of a previous customer through a different channel and rekindle your engagement.

Lowers the Operating Costs

Operating costs have a direct impact on your company’s profitability. Robust omnichannel marketing strategies will help lower operating costs. New marketing technologies such as chatbots will lower customer experience costs and at the same time ensure that you remain in constant communication with the target customers.

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Resonate with Tactical Growth Actions

Advancement in digital marketing technology has provided brands with many tactical moves that they can use to accelerate growth. A resourceful Singapore online marketing agency can integrate inbound marketing, SEO, and social media in omnichannel marketing strategy to achieve a certain objective such as increase leads. Concisely, growth strategies and omnichannel strategy can be combined to ensure each digital campaign is a success.


Omnichannel marketing will help your business get to the next level of success without forcing you to spend thousands of dollars. It will spur engagement and help your brand to stay ahead of the curve. 

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Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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