7 Often Overlooked Lead Generation Tactics On Social Media

Often Overlooked Lead Generation Tactics On Social Media

Generating leads on social media requires thinking outside the box. If you’re searching for fresh, effective ways to connect with your audience and extract value from social platforms, you’re in the right place. We’ve distilled seven often overlooked lead generation tactics on social media that seasoned marketers seldom share. Simple, direct, and practical – these strategies are ready to give your lead generation efforts an unexpected edge.

Key Takeaways

  • Polls and surveys on social media can effectively generate leads by engaging audiences with relevant, straightforward questions, offering incentives, and utilizing the data to personalize marketing efforts.
  • Instagram Stories, with their high completion rate, are an effective vehicle for storytelling and can transform viewers into lead generation with compelling content and strategic call-to-actions.
  • Twitter chats offer a dynamic venue for engaging existing and potential customers, showcasing brand expertise, and increasing visibility, with the potential to cultivate relationships that extend beyond the event.

Harnessing the Power of Polls and Surveys

Imagine tapping into the collective mind of your audience, gaining insights that inform your strategy and drive engagement simultaneously. Polls and surveys on social media are not just tools for interaction; they’re the conduits for generating leads while you monitor social media conversations. Setting a clear goal for your polls or surveys, be it market research, audience engagement, or lead qualification, paves the way for a successful lead generation campaign.

Craft questions that are as sharp and straightforward as the path you want your leads to follow. Ensure they’re relevant and concise, respecting your audience’s time while enticing them to participate. This is how you turn a simple poll into a magnet for social media leads.

But why should your potential customers take time out of their day to give you these valuable insights? Emphasize the benefits of their participation. Make them feel like partners in your journey, not just bystanders. Explain how their insights will shape your offerings and services, and you’ll see your engagement rates soar.

Don’t overlook LinkedIn, a platform synonymous with professional networking, for your polls and surveys. When done right, it can contribute significantly to your social media lead generation strategy, engaging your audience and providing avenues for lead qualification.

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Enhance the impact of your efforts by integrating a sign-up form or referral program within your surveys. This not only grows your database but also builds a community around your brand. It’s a way to gather social proof and show prospective leads that they’re joining a group of satisfied customers.

Incorporate these lead generation strategies into your lead generation process and watch as they complement your paid advertising, sales efforts, and overall marketing strategy. Some lead generation tactics to consider include:

  • Using polls and surveys to gather valuable customer insights
  • Offering incentives for completing surveys or providing feedback
  • Using survey data to personalize your marketing messages and offers
  • Sharing survey results with your audience to establish thought leadership and credibility

By implementing these tactics, you can unlock a new realm of opportunities and gain insights that propel your brand forward, ultimately leading to business growth.

Crafting Compelling Stories

Illustration of a captivating story being told as one of the overlooked lead generation tactics

Transitioning from polls and surveys, let’s consider another medium that thrives on engagement: storytelling on social media platforms like Instagram. With an 86% completion rate, Instagram Stories are a captivating way to hold the attention of potential leads from start to finish. Creating compelling stories not only grabs attention but also builds relationships with your audience.

When you incorporate customer stories and testimonials, you’re showcasing your brand’s value and enticing new lead generation. It’s a testament to your success and a beacon for those who aspire to achieve similar results.

What’s more, creating these stories doesn’t come with direct costs, unlike other content marketing and generation tactics. This makes Instagram an attractive platform for businesses looking to attract leads without straining their budgets. But it’s not just about the story; it’s what you do with it. Incorporating effective call-to-actions within your stories can guide viewers to take immediate action, such as:

  • visiting a landing page
  • making a purchase
  • signing up for a newsletter
  • following your social media accounts

This is the bridge that helps to generate leads, turning a viewer into a lead.

And how do you ensure that your stories resonate? Instagram provides analytics tools for precisely this purpose, enabling you to track content performance and tweak your strategies for the best lead generation results. Now, imagine this engaging content working for you round the clock.

As you weave these compelling narratives, remember that each story is a chapter in the larger tale of your brand. And each viewer who becomes a lead is a potential protagonist in your success story.

Tapping into Twitter Chats

From the visual tales of Instagram, we turn to the dynamic discussions of Twitter. Twitter chats are where hashtags come to life, sparking conversations and bringing together individuals around focused topics. These chats can host expert guests and encourage active community participation, which is a goldmine for enhancing brand visibility and attracting lead generation interested in the chat’s topic.

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Hosting or actively participating in a Twitter chat positions your brand in the center of these vibrant discussions. This approach showcases your expertise and draws in social media leads who are already engaged and interested in your offerings.

The interaction doesn’t end with the chat. Engaging with participants can lead to increased likes, follows, and potentially, leads. It’s a visible and interactive way to connect with potential clients and foster relationships that go beyond the chat itself.

Organizing a Twitter chat requires a structure similar to an in-person event, with designated start and end times, agendas, and moderators to guide the conversation. This ensures that the chat runs smoothly and remains focused on the intended topic.

Moreover, there are dedicated Twitter chat apps that can streamline the process, allowing you to focus on chat-related posts and identify key roles such as hosts and guests. These tools can be invaluable in managing the flow of conversation and maximizing engagement.

As you weave in and out of these chats, remember that each interaction is an opportunity to solidify your social media presence and strategy. Twitter chats are not just about the immediate conversation; they’re about the lasting impact and the leads that continue the dialogue with your brand long after the chat has ended.

Unlocking LinkedIn’s Publishing Potential

Illustration of people participating in a poll to see lead generation tactics

Moving from the ephemeral conversations on Twitter to the enduring content on LinkedIn, we find a platform ripe for publishing potential. LinkedIn allows you to craft long-form articles with a generous 100,000-character limit, inviting in-depth discussions and detailed insights.

These articles are not only a reflection of your brand’s expertise but are also indexed by search engines, often enjoying favorable rankings. This increases your content’s visibility and lifespan, reaching beyond immediate connections.

The LinkedIn algorithm has a penchant for long-form content, recognizing it as a marker of quality and engagement. This preference means that your articles are more likely to be seen and shared, amplifying your social media lead generation efforts.

To enhance your articles’ readability and structure, consider incorporating multimedia, bullet points, and section headers. These elements break up the text and make it more approachable, encouraging readers to dive deeper into your content.

And if perfection is what you seek, LinkedIn’s draft feature allows you to save and refine your work before sharing it with the world. This ensures that every article is polished and ready to impress your target audience.

Offering valuable insights and actionable guides not only shares content but also establishes credibility. You’re showcasing your in-depth knowledge within your industry, which is crucial for attracting a professional and engaged audience.

With LinkedIn’s business-focused environment, you’re reaching an audience that is receptive to professional insights and more likely to convert into lead generation. It’s a platform where your articles can extend their reach beyond your network, potentially being shared across the professional sphere.

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Repurposing User-Generated Content

As we traverse the landscape of content marketing, we come across a source of authenticity that resonates with audiences: user-generated content (UGC). When customers become creators, it prompts brand engagement and opens new avenues for generating leads.

User-generated content, particularly on visually driven platforms like Instagram Stories, engages followers and acts as social proof. It boosts brand credibility and acts as a beacon for social media lead generation.

Showcasing authentic, high-quality UGC that mirrors your brand’s values solidifies your credibility. It tells a story of trust and satisfaction that potential lead generation find appealing and trustworthy.

The versatility of UGC allows for transformation across platforms. For instance, content from blogs and YouTube channels can be adapted into engaging visuals for Pinterest, extending the content’s reach and lifespan.

However, the use of UGC comes with a responsibility to practice ethical marketing. Always obtain permission from the creators before sharing their content, ensuring that you honor their contributions and promote a culture of respect and recognition.

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When repurposing user-generated content, keep in mind that each piece reflects your brand’s impact on its audience. It’s a narrative woven by those who have experienced your brand first-hand, and when shared thoughtfully, it can become a powerful tool in your social media lead generation arsenal.

Exploring Pinterest for B2B Lead Generation

Illustration of high-quality lead generation visual content on Pinterest

Stepping into the realm of Pinterest, we uncover a visual playground that is often underestimated for B2B marketing. With a user base that rivals Twitter, including affluent professionals, Pinterest is a gold mine for generating high-quality B2B leads.

The key to leveraging Pinterest successfully is the emphasis on high-quality visual content. Infographics, product photos, and videos, paired with the utility of Rich Pins, offer detailed information and ensure your content remains evergreen.

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Measuring KPIs like:

  • impressions
  • engagement
  • clicks
  • referral traffic
  • conversions
  • revenue

is essential to accurately assess your Pinterest strategy’s success. These metrics will inform you of the effectiveness of your visual content and guide your future lead generation efforts.

Driving traffic and engagement on Pinterest requires a multi-faceted approach. Promote your profile and Pins through other channels like email and websites, and immerse yourself in the Pinterest community by commenting, repinning, and following relevant users.

As you navigate through the picturesque world of Pinterest, remember that each Pin is not just an image; it’s a portal to your brand’s narrative. It’s an opportunity to captivate a highly relevant audience and guide them down the path to becoming a lead.

Integrating Social Media with Email Segmentation

With the wealth of strategies explored, it’s time to weave them together through the integration of social media and email segmentation. This combination allows for personalized follow-ups and precise lead qualification.

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It’s vital to understand which social media engagements are most likely to lead to conversions for existing customers. By identifying active participants and their behaviors, you can tailor your email marketing to resonate with target audiences that include a target audience already warm to your message.

Facebook Ads Manager, for example, offers the capability to sync email lists with targeted ads, including social media ads. This allows you to connect with lookalike audiences and retarget campaigns to re-engage those who may have slipped through the cracks.

The synergy between social media and email is further enhanced by simple tactics such as including social media links in email footers. This cross-promotion is an effortless way to drive traffic and engagement across multiple platforms.

Additionally, embedding calls-to-action within emails that encourage recipients to engage with your social media can significantly amplify your brand’s presence and result in a surge of followers and interactions.

As you merge these channels, your marketing and sales efforts become more cohesive and impactful. The integration of social media with email segmentation is a testament to the power of a holistic marketing strategy, one that recognizes the interconnectedness of various platforms and leverages them for maximum lead generation efficiency.


As we reach the end of our journey through the meandering pathways of social media lead generation, it’s clear that the often-overlooked tactics we’ve explored are brimming with potential. From the interactive allure of polls and surveys to the storytelling prowess of Instagram and the community-driven dynamism of Twitter chats, each strategy holds the key to unlocking new leads.

LinkedIn’s publishing capabilities, the authenticity of user-generated content, Pinterest’s visual appeal, and the integration of social media with email segmentation form a robust toolkit for any marketer. It’s a call to blend creativity with analytics, to engage and to analyze, ensuring that every social interaction moves the needle towards business growth.

Frequently Asked Questions

How can polls and surveys on social media platforms like LinkedIn specifically aid in lead qualification?

Utilizing polls and surveys on LinkedIn can be a valuable tool for lead qualification as they engage users professionally and gather data on their interests and needs, enhancing the effectiveness of subsequent marketing efforts.

Are Twitter chats effective for generating leads, and if so, how?

Yes, Twitter chats are effective for generating leads because they enhance brand visibility, foster engagement, and create opportunities to connect with potential clients who show interest in the chat’s topic.

What are the best practices for incorporating call-to-actions within Instagram Stories to convert viewers into sales leads?

The best practices for incorporating call-to-actions in Instagram Stories to convert viewers into lead generation include using clear and concise language, placing the CTA prominently, offering incentives, and utilizing features like swipe-up links or direct message options for immediate action. These strategies can help increase engagement and conversions.

How can integrating social media with email segmentation improve my lead generation campaigns?

Integrating social media with email segmentation can improve lead generation campaigns by enabling more personalized follow-ups and increasing the likelihood of converting social media engagements into sales leads. By leveraging users’ social media activity, you can make your messaging more relevant and targeted, ultimately enhancing the effectiveness of your campaigns.

Can user-generated content be used for lead generation across different social media platforms, and what are the ethical considerations?

Yes, user-generated content can be repurposed across various social media platforms for lead generation. However, it’s important to obtain permission from content creators and provide proper credit to uphold ethical considerations and respect their work.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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