The world has become a global village and at first glance it seems that world being global village only have perks for businesses like access to new markets and better ways to approach target audience but this is just tip of the iceberg. No doubt, nowadays businesses all over the globe have better means to advertise their products and reach their target audience but because of the market saturation it has become extremely costly, challenging and sometimes even ineffective to do offline marketing.
What Are Some Means Of Offline Marketing And Online Marketing?
Offline marketing or direct marketing refers to using means like radio, TV, direct mails, brochures, catalogues, magazines, newspapers and billboards. As you can see, some of these methods are outdated while some are extremely costly that small businesses cannot possibly afford. It is reasonable to not spend quarterly marketing budget on a 30 second ad on TV.
Online marketing which is sometimes referred as internet marketing includes online banners, SEO (Search Engine Optimization), Google ads, content marketing, email marketing, mobile marketing and of course social media. Most of these methods are free and there is no need to set up a whole department for that.
Advantages of Offline Marketing
Unlike internet marketing or online marketing, offline marketing means do not rely on the availability of the internet. However, this may not be a big advantage as more than 50% of the total population of earth has access to the internet.
Tangibility is a huge advantage of offline marketing as it is all about the real world instead of a whole world trapped behind users’ laptops screen. Offline marketing gives users an opportunity to experience the service or product in real world. In order to understand this point, compare shopping clothes on a website or in a physical store. In physical store you can touch the actual cloth and fell the fabric; that’s not the case with online marketing.
Advantages of Online Marketing
Dramatically reduced cost is the biggest advantage of online marketing or internet marketing; this advantage alone makes online marketing a significantly more suitable marketing strategy for small businesses all over the world. Online marketing is not only cost efficient but it is also cost flexible where you can decide how much you want to spend and how much you want to gain.
There are ways to measure the performance of offline marketing but nothing comes near the accuracy of results of measuring performance of online marketing strategies. There are hundreds of analytics tools available on the internet that allow businesses to measure the performance of their internet marketing efforts on hourly basis. It means businesses can evolve and put more efforts on strategies which are working well for them.
Online marketing has made it unbelievably easier for businesses to target their customers. Based on demographical factor like sex, age, geographical location, income group, marital status and many others, businesses can approach the exact target audience without wasting their resources on others.