No-Fail Tips on How to Salvage your Email Marketing from a Plateau

Email Marketing

Every business irrespective of the industry or niche experience growth stagnation. One of the most common stagnation is with sales. It is imperative, as a Singapore e-commerce store owner, to look for ways of generating sales from existing clientele base as well as new clients.

Email marketing can help catapult your business to success, but just like other digital marketing strategies, you will stumble upon challenges along the way that need to be addressed properly and promptly. Today, we will look at tips on what you should do when your email marketing hits a plateau.

Identify Lead Magnet Opportunities

It does not matter which list building strategy you are currently using or the audience you are targeting with your campaigns. The truth is that all list-building roads lead to your business lead magnet. No potential customer is going to dish out his/her email address to you if you do not offer a relevant and attractive incentive.

Here are some steps to help you discover lead magnet opportunities for your email marketing campaign.

  1. Research what your audience wants
  2. Determine the primary solution that you are offering to meet the needs of the customers
  3. What are the steps that you need to take to deliver the solutions

Is Your Website Designed to Convert

With the lead magnets ideas at hand, the next crucial step that you need to take is designed your website to convert. Ultimately, the people who click on the CTA button contained in the email will be redirected to your website to convert. Woe to you if the site is not designed correctly as your efforts will all go down the drain. 

One of the guaranteed ways of achieving this goal is by designing a quality landing page to assist customers in making purchases or grabbing the free resources that you are offering. The goal is to make sure that your website visitors are directed to your incentives.

Here are some recommendations on how to improve your website.

  • Brand specific lead magnet should be placed above the fold of your website
  • Every lead magnet should have its own professionally optimized landing page
  • Every promotion or giveaway that you run should be featured above the fold
  • Provide opt-in forms at different sections of the site

Consider Changing your Content

Having a catchy or attention-grabbing subject line will increase open email rate, but if the content is not relevant or does not offer value to the recipients, they will not take the desired action. Based on this fact, it is wise to consider changing the content that you have been sending it to customers. For instance, you can try to structure the main idea or message differently and monitor the success that you will get.


Continuously monitoring of how your email marketing is performing will help you to know when you hit a plateau. If you are still unsure about how to steer the campaign, consider hiring a reputable Singapore digital marketing agency such as MediaOne to assist you to get maximum ROI.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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