Newsjacking for SEO – The Complete Guide

Newsjacking for SEO - The Complete Guide

What is Search Engine Optimization (SEO)?

SEO is the art of making your website more visible to search engines. Search engines, such as Google and Yahoo! allow webmasters to place keywords that they think potential customers will enter into the search box when they perform searches on the Internet. This is called search engine optimization (SEO). By increasing the presence of targeted keywords on your web pages, search engines will rank your website higher in their listings.

 

What is newsjacking for SEO? 

Newsjacking is a tactic used by many successful online marketers to increase the visibility of their websites. SEO experts, in their infinite wisdom, came up with a way to use “breaking news” for marketing. Now there are two ways to do this. The first is by making sure you keep the newsworthy stories close to the top of your website so it appears at the top of news searches.

The second way to do this is by posting news stories and other Internet marketing material to your website in the form of articles, videos, podcasts and alerts. There are a variety of ways to add content to your website. You can also hire freelance writers and bloggers to write SEO articles and blogs. The Complete Guide to Newsjacking for SEO shows you how to use both these tactics for effectively marketing your website. Here are the details:

Breaking news is a great way to generate traffic to your website by using SEO. You can post news stories to news directories. You should try to post news that is relevant to your site. For example, if you own a website selling cars, you could post stories about new models being released, current car problems, and what makes a good car. This will help you climb higher on search engine results pages, or SERPs, which takes longer to achieve but can have long-lasting positive effects on your company’s sales.

Posting to forums is also another strategy that you can use to market your website. There are several forums online that allow you to post a news story, along with a link back to your Website. Make sure you make the story relevant to your site and write well. You can have your friends and colleagues to pass the news on to their friends. The Complete Guide to Newsjacking for SEO has great advice for doing this.

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A news blog is another way to incorporate news jacking for SEO. A good news blog contains original content posted every day, with links posted to your Website. Make sure the news stories you include in your blog are relevant to your target audience. For example, you might find a story about a local bakery and also find an infomercial about a new product your company sells.

Finally, consider submitting original news articles to online news directories. The Complete Guide to Newsjacking for SEO includes several tips for doing this, and even includes a sample submission strategy. Just remember, however, that some news articles are not appropriate for re-publishing. For example, if you write an article about a recent natural disaster in Africa, and the article contains incorrect information (such as the name of a disease), it would be inappropriate to publish that information to a directory that features articles on weather forecasts and global news.

 

Newsjacking for SEO can help you reach a lot of highly targeted web visitors. You need to be sure you don’t overdo it. You can keep it subtle, by posting helpful tips, links, and interviews in relevant forums, and submitting the original, unaltered news articles to news directories. By following this advice, you’ll help your SEO efforts and generate more online traffic.

 

How to Get Started With Newsjacking For SEO

So you want to know how to get started with newsjacking for SEO. Newsjacking, also known as newsworthy marketing, is one of the more dynamic methods you can use in Internet Marketing to drive relevant traffic to your website and increase sales. If you have an online business or site and you are looking for a powerful way to promote your products and services to the masses, then newsjacking for SEO is definitely something to consider.

The first step in newsjacking for SEO is to understand what you want to accomplish by newsjacking for SEO. Most newsjacking efforts are geared toward increasing targeted traffic to your website. In most cases, newsjacking is an effort to increase relevant and current search engine visibility for particular keywords, which in turn increases the likelihood that your target audience will find you. The first step in understanding how to get started with newsjacking for SEO is to identify your audience.

There are two primary audiences you should consider when you are newsjacking for SEO. First, you should target smaller, niche-focused websites where you can easily dominate the conversation. Second, you should target large, more generalized news websites where you will have a much greater advantage over the competition. In most cases, you will find that small businesses seek out breaking news and the larger, generalist websites tend to shy away from breaking news. Understanding these audience needs will allow you to choose newsjacking strategies that work best for you.

 

How Your SEO Efforts Can Benefit From NewsJacking

You can use newsjacking to boost your SEO efforts and help your website to climb the search engine rankings. Newsjacking articles that are published as press releases. You can create these press releases and submit them to many different websites and article directories. You can then use these newsjacks in an effort to create backlinks to your site and create a viral marketing campaign for yourself. Here are some things that you should know about how your SEO efforts can benefit from newsjacking:

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  • You can rank well for important keywords:

You can rank well because you have new content that is fresh. You can break the news by publishing breaking news stories that are relevant to your site or products or even just news that you think will attract people to your website. You can then submit these newsjacks to many different directories and other websites. You can also promote your new content by syndicating it to other places online such as EzineArticles, PRWeb, etc.

  • You can get started quickly: 

You can start by creating a few articles and news stories to distribute around your industry. You can find many sources online to get started with newsjacking. You can also use the keywords that you have chosen in your domain name when you create these news stories. You can get started with article marketing in no time at all.

  • You can build your brand:

You can use the keywords that are associated with your brand to create news stories and distribute them throughout the internet with newsjacks. You can also participate in the trending topics that are online and throughout the social media networks.

  • You can advertise your product or service using your breaking news stories: 

You can also choose to participate in the conversation on various social media networks such as Twitter and Facebook. You can give them a like or share or Retweet the information that they are posting about your brand. You can join conversations that are online and through these, you can connect with new prospects and customers. You can also promote your product or service and tell people how your brand can benefit from the news that is being posted online.

  • You can rank for specific keywords: 

You can use your keyword as a keyword in your URL and then you can rank for that keyword with the help of newsjacking. You can target specific trending keywords in your URL and get your website to rank well for that particular keyword. You can also choose to rank for general keywords in your niche and use them in your URL and have your website rank well for those keywords.

  • You can promote your brand using different ways including news and social media platforms: 

You can have different hashtags which will make it easy for people to find you when they are searching through trending news. You can also have the same tags for all the different social media platforms and blogs and then you will be sure that people will be able to find you and keep visiting your site.

  • You can build relationships with your target audience:

You can build your brand and your reputation among your target audiences through newsjacking. You can ensure that you build new audiences, keep improving and enhance your brand image and make it easier for you to expand and strengthen your presence in the market.

You can get started with newsjacking by making sure that you have access to breaking news stories. You can also post your opinions on various blogs and news websites. You can comment on different blogs pointing out the importance of your posts. You can comment on a news story that you are very passionate about and help spread the word. You can get started with newsjacking and become an authority within your niche.

You can use social media platforms like Facebook and Twitter to share information about your posts and your stories. You can get backlinks to your blog posts and your article through these social media platforms. You can also encourage engagement and discussion through these social media platforms. You can make your Facebook and Twitter account into newsfeeds and have your posts and news posted to them. You can have your social media account become a hub of activity where your friends and followers will go to when they want to get up to speed with your latest updates.

You can also get started with newsjacking to boost the rankings of your website in the search engines. You can use a variety of keywords to rank in the search engine rankings for various search terms. You can boost your ranking by boosting the number of inbound links to your site. You can also increase the number of links pointing to your website through social media engagement and the like through the various social media platforms. You can boost the rankings of your website in the search engines by knowing how to create backlinks to your site and getting started with newsjacking.

 

Your Newsjacking to Do List:-

 

Your Funniest News Stories Will Drive Customers to Your Website:

Your newsjacking to-do list will be one of the most important parts of your marketing. The more you learn about people and their news preferences, the better prepared you’ll be to launch successful marketing initiatives. You have a great opportunity to build your news lists by finding out what topics people are buzzing about. Take advantage of the latest buzz around a hot topic by doing a news analysis to identify the key issues that created the momentum.

The first part of your strategy is to create compelling headlines that grab attention. Headlines are your first chance to sell your content quickly. Since your headlines are often the first thing people see when they open your content, you want to grab the reader’s attention with a sensational promise. Your headlines must make it clear that your content is relevant to the reader. A news story without a compelling headline is like an empty can – it won’t get anyone interested in reading it.

Your news stories or articles can be broken down into key points. Breakdowns make it easy to follow along with the flow of the story so you don’t miss important details. Your news stories can include many different types of information as long as they fit together in a logical way. Your headlines and subheadings should be logical with no obvious contradictions anywhere in the text.

News stories that don’t make it to your newsjacking to-do list are not likely to be read. People will generally avoid reading something that was poorly written badly. Make your content readability one of your top priorities. Your content needs to be easy for humans to read and understand.

Your headlines should also engage a person’s curiosity. Your headlines need to grab attention. Grabbing attention is the key to making news, especially online news, interesting to read. If the subject matter of your news story is fresh, there is a good chance that readers will be interested in what you have to say. If your content doesn’t make them curious, they’ll more than likely ignore it.

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You need to write news stories that will attract attention and create a desire to know more. If your content is not compelling, no one will read it. It is also important to have plenty of original, quality content. You can find lots of good news stories through the internet and through traditional print media sources. Your newsjacking to-do list should focus on only original, well-written news stories.

Your subheadings and your headlines need to support each other. Your headline should clearly reveal what the story is about. The subheadings should give more information about the story. This way, readers will have a complete understanding of the entire story. Your headlines and subheadings are the building blocks of your news story and if they are written well, they can make a tremendous difference in the overall quality of your content.

Your newsjacking to-do list should also include a few factual statements about the subjects of the news stories. Facts create a foundation for credibility and truthfulness in your stories. If your information is not backed up with facts, readers will have a difficult time forming their own opinions and ideas. Make sure your headlines, subheadings, and even your introduction can be trusted. Your newsjacking to-do list will be much more effective if you follow these simple tips.

Make sure that your keywords in your headlines and your subheadings reflect what the story is about. Your readers will be searching online for specific information and your headlines and subheadings will help them find the information quickly. If they cannot find the information immediately, chances are, they will not read the rest of your article. Your news stories should be well-written, clear, concise, and interesting.

Your newsjacking to-do list will only be as successful as the delivery of the news stories. Give readers every single bit of information they are looking for and do not leave anything out. Remember, if someone does not know something, they most likely won’t ask for an answer. Be sure to include your contact information at the beginning of your news story or as a permanent reference in the subject line. Don’t rely on your web site for a permanent address; always provide it within your email so that readers will not need to look for it in the main email database.

Your newsjacking to-do list should be written around the theme of your website, but remember that you can change the subject line and the body of the story at any time. If you change your news topics too often, your readers will become bored with the repetitive nature of your news stories. You may also lose their interest if your news stories take too long to read. This is the last thing that you want. Keep your news stories short, sweet, and to the point and you will be sure to meet your success quota.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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