You finally manage to set up your website, and then you realize a few weeks later that you are not getting results. Many website owners find themselves in this situation and they wonder what the hell is wrong with their sites. So what do you do when you discover that your new website isn’t getting you any clients?
A website for your business is just like any other investment. There is no guarantee that hundreds of clients will come flocking into your email once you build it. Setting up a website isn’t as difficult as it was two decades ago where you had to get a web developer.
Nowadays it is an easy process that only requires one to go through a few hours of guides and tutorials.
More people are building websites for their businesses. This is only natural since a huge part of the population spends more time on the internet. What can you do to ensure that your website helps you land clients?
- Offer value to your customers
When people find your website as they type in search queries into search engines, they have one thing in mind: to get something from your site. In most cases, business owners and visitors live by the ‘scratch my back and I’ll scratch yours’ maxim.
When building your website, you have to ask yourself what value you will give the customer. It could be a solution to a problem that part of your target audience is having. It could be a series of courses that help the visitors achieve their financial goals.
There are so many ways to provide value to your customers. Start thinking about how you can enrich the life of that person who visits your website. This way, the visitors will understand the importance of your site and will easily be convinced to use your products.
- Speed of the website
Let’s say you visited a restaurant for the first time in town. You arrive and when you order your meal, the waiter tells you to wait a few minutes for it to be prepared. When the waiter takes too long, you decide to move to the ext restaurant and where the food is ready.
That’s exactly how internet users behave. When they look up certain information on the internet and end up on your site, they expect your web pages to load faster. You could be losing hundreds or even thousands of clients simply because your site is slow.
To fix this problem, identify elements that make your site slow and fix them. Internet users love a site that doesn’t keep them waiting for too long.
- Good content is vital!
Imagine reading content that is full of grammatical errors or sentences that don’t make sense. Would you continue reading such content? If you stumble upon such content, your next move will be to look for better content elsewhere.
Aside from good grammar, there are many other elements that make content in a site good. One is accuracy. When writing content, it is important to backup statements with facts from relevant studies. If possible link to the sources of your statistics/studies. This way, you will portray authority in your niche.
Lastly, ensure that your content is up to date. Keep up with the industry trends so that if anything happens, you quickly notify your readers. Potential clients prefer a website that provides them with fresh content daily, weekly or monthly.
- It’s all about the customer
The painful truth is-visitors of your website don’t care about you. All they care about is what you can do to THEM. That sounds selfish right? But then you are the salesperson, you are supposed to convince them to buy your products.
Make the website more customer-centric. Talk about how a particular service you have will provide the best solution to a problem they are experiencing. Include Call to Actions (CATs) in strategic points of your pages (usually at the end of an article or on the landing page).
When visitors see that they will benefit by using your product, most of them will quickly sign up and look forward to working with you.
- You don’t use Google Analytics
After creating a website for your business, you need to keep track of the behavior of people visiting your site. Google Analytics is an important tool for this purpose. Good thing is, it is absolutely free-you don’t pay a dime.
What will Google Analytics get you? It provides statistics on: visitors coming to your page, those leaving and the platform that most of your visitors spend their time on. All these will help you understand what you can do to improve the performance of your site.
One way to increase organic traffic is to employ SEO techniques such as inserting keywords in your web copy and utilizing backlinks. In short, know what improvements your site needs in order to increase traffic.
- You do not have a target audience
Before setting up any business, selecting a target audience is a vital. If you have a website, it means you already know your customers and are striving to reach out to them.
You might not know it but you could be targeting the wrong audience. If you find that you are not landing any client, then it’s time to sit and reflect. Think about the type of person you want to buy your product.
Once you have identified the target audience, tailor your website to cater to their needs. It is much easier to make more sells when you focus on a specific group.
- Your website is not mobile-friendly
Almost anyone with basic education in Singapore and other parts of the world can use the internet. Nowadays, people can use the internet at any place. This is made possible by handheld devices such as smartphones and tablets which people walk around with.
Your site should be able to perform well in the screens of these handheld devices. You could be losing out on many clients because your site couldn’t load on their smartphones. Ensure that your website is mobile friendly.
Creating a website for your business is only half of the work when you want to generate leads. You have to constantly check to see how your site is performing then make the necessary improvements. When you do this regularly, you will eventually attract clients.