Why Do You Need To Hire Professional Web Designers

Why Do You Need To Hire Professional Web Designers

Web design determines the functionality, look, and feel of a site. Nowadays, people can easily launch and run a website using content management systems CMS such as Blogger and WordPress. These systems offer hosting services and have a broad range of design templates you can choose.

However, the DIY approach is not a good option, especially for a business website. A professional web designer is more knowledgeable and has hands-on experience in implementing the latest web design and development trends.

You need to hire professional web designers for the following reasons.

They create a unique design

Developers design templates based on what appeals to most people. Many people then adopt these templates. So, a website developed from a design template is not unique. Uniqueness promotes brand identity, which in turn encourages brand awareness.

Therefore, a business that cares about their brand should hire a professional designer to create a unique design. Such a designer will craft a website with your business goals and objective in mind. They create website designs that appeal to your business and customers, not the general population.

They create designs they can rebuild

At some point in the future, a website redesign is necessary. A site which was built from scratch is easy to breakdown and build again. However, with a design template rebuilding can be difficult.

If you need to increase the functionality of your website, you just recall your web designer and they will add more features, and remove those features you no longer need. With a template, you have to search another highly functional template or rely on third party plugins.

They are not as expensive

One of the reasons you would prefer the DIY web design approach is cost. A web design agency will work within your budget and provide what you pay for, which is often more than a template will provide.

A company will charge a higher rate per hour compared to an individual. However, the company will finish the project faster due to the workforce. Therefore, you may end up paying less.

They are fast

The DIY approach is very involving. You will spend a lot of time customizing the template, while your competitor’s websites are already up and running. Also, there is the likelihood of spending all that money only to end up with a mediocre site.

They build websites which are SEO friendly

Good designers create sites which are optimized for SEO. They are aware that your website structure needs to make sense to the search engine spiders and are able to provide content which can be fed to these spiders in order to be indexed.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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