Most Popular Searches on Google in Singapore 2019

Most Popular Search on Google

Time to reveal: The most popular searches on Google Singapore 2019

Looking for the most popular searches on Google in Singapore? Nowadays, they say you are what you google. 2017 was the year we saw fidget spinners trend. Taylor Swift also released her album, Reputation, that went on to top charts. Not forgetting the water bottle challenges on YouTube and Instagram, what a year!

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With all that taking places we were curious about what Singaporean netizens searched most. And well, the results are worth looking at. Devices such as the iPhone 8 and iPhone X were the most searched. But let’s not forget that 2017 is the year ‘Wonder Woman’ was released and several other blockbusters such as the Fast and Furious 8 and Dunkirk.

Ed Sheeran and Coldplay also performed in Singapore so they also made the list. Though we’ve just named a few, here is the comprehensive list of the most popular searches on Google in Singapore in 2019.

Most Popular Searches on Google in Singapore

Top Trending Movies

Wonder Woman – It seems like Singaporeans really did love Wonder Woman. Besides being the top trending movie in Singapore, it also saw positive reception worldwide. Maybe it’s because Gal Gadot did way better than most people expected.

The Beauty and the Beast came second. People were interested in their characters and original versions of the movie. Emma Watson was the lead character with Dan Stevens acting as the Beast.

Towards the end of 2017, Justice League, also did trend. Though many users thought they’d get something better than that. Singaporean users still showed interested in it. Though it’s far from great, the studded cast worked for it.

This list would not be complete without Fast and Furious 8. It takes the fifth spot just after Logan. People also googled its soundtrack. The personnel from universal always know how to make good music for their movies.

Other top-trending movies in Singapore include Christopher Nolan’s Dunkirk, Thor Ragnarök, The Mummy, and Alien Covenant. The movie, ‘It’, based on Stephen Kings book that goes by the same name also made the list.

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Full list:

  1. Wonder Woman
  2. Beauty and the Beast
  3. Justice League
  4. Logan
  5. Fast and Furious 8
  6. Dunkirk
  7. Thor Ragnarök
  8. It
  9. The Mummy
  10. Alien Covenant

Top Trending “Things to do in” Searches

most popular searches on Google in Singapore

Things to do in Penang

Penang is one of the most famous spots in Malaysia. It’s a culinary paradise known for its unique dishes that most Singaporeans have shown interest in. Here you can either enjoy the diverse food or explore its gorgeous architecture. It’s a pretty interesting place. You can explore the tropical garden, visit Fort Cornwallis and learn some history, visit the temples or even sunbathe at the beach. There’s a lot to do here.

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Things to do in Batam

Batam is located in Indonesia. It’s known for its beaches, water sports, and duty-free shopping malls. Its nightlife is pretty exciting.

Things to do in Seoul

Seoul is a huge metropolis. So, it shouldn’t come as a surprise when Singaporeans consult google to search for the best places to have fun in Seoul.

Things to in Krabi

Krabi is located in Thailand. It has very beautiful sceneries and white beaches that stretch for miles. It also covers a very large area with a jungle, and over 200 islands. It’s an ideal destination for foreigners.

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Things to do in Phuket

Phuket has plenty of memorable things you’d be interested in. It’s also a good base from which you can explore it’s surrounding islands. The statue of the giant Buddha is actually located here. The night markets also offer plenty of interesting souvenirs at low prices. But there’s a lot more to do in Phuket.

Other destinations that Singaporeans googled include Tokyo, London, Malacca, and Taipei.

Top Trending Local News

The SEA games led in this category. The 29th South East Asian games were held in Kuala Lumpur, Malaysia featuring both indoor and outdoor games. Artbox Singapore also made the list. A lot of people did attend this event, in fact, people complained it was too overcrowded so they had to look for larger space in 2018.

In 2017, the Singapore Grand Prix was also held at the Marina Bay Street Circuit. Lewis Hamilton emerged victorious as Daniel Riccardo and Valtteri Bottas took second place and third place respectively. It had an attendance of over 260,000 people. It was actually the best event in September 2017. Singaporeans googled this one a lot, given the dramatic start when Vettel and Verstappen crashed.

Amazon Prime also launched in Singapore, which got people pretty excited since it launched in the entire country at once. It was a good match for Singapore considering that its population is mostly urban and very tech savvy.

In April 2017, Ed Sheeran conquered Singapore’s indoor stadium by commanding the entire crowd with his guitar and lovely voice. The event generated a lot of buzz and was sold out. The performance was splendid, but that’s not surprising, it always seems like Ed Sheeran has the keys to our hearts.

Singapore also got its first female president, Halima Yacob. Other notable searches include the Star Awards and the 38 Oxley Road dispute over Lee Kuan Yew’s will regarding the estate.

Below is the full list:

  1. SEA games
  2. 38 Oxley Road
  3. F1 2017 Singapore
  4. Halimah Yacob
  5. GST Voucher
  6. Toto Hong Bao Draw
  7. Amazon Prime Singapore
  8. Ed Sheeran Singapore
  9. Star Awards
  10. Budget Singapore

Top Trending International News

The 2017 Wimbledon was one of the most googled international news in Singapore. Roger Federer became the first man to win the men’s singles eight times consecutively when he beat Marin Cilic.  Serena Williams missed the women’s singles due to her pregnancy. This time Garbine Muguruza took the lead and won her second Grand Slam title by beating Venus Williams.

The 2017-18 North Korean crisis also didn’t go unnoticed in Singapore. When Kim Jong-Un announced that his people were making final preparations for a missile that could reach the U.S, everyone was concerned.

We cannot forget Chester Bennington, Linkin Park’s lead vocalist who died in July 2017. Most people were curious about the kind of life he led and what led him to commit suicide.

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When Hurricane Irma hit Cape Verde, it was recorded as the most powerful and catastrophic hurricane in the Atlantic. It made news worldwide.

Harvey Weinstein’s expose also took place in 2017. His sexual abuse scandals rocked the world, given how famous he is and the respect he used to command in Hollywood. More than 80 women made allegations against him. Mayweather and Connor McGregor’s fight also took place this year.

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Here is the full list:

  1. Wimbledon
  2. North Korea
  3. Chester Bennington
  4. Kim Jong Hyuk
  5. French Open
  6. Hurricane Irma
  7. Kim Jong Nam
  8. Harvey Weinstein
  9. Mayweather Vs McGregor
  10. Bali Volcano

Top Trending TV Shows

13 Reasons Why led in this category. The show is popular with viewers over 18 because it is so realistic for that age group. It sparked a lot of controversies since most people have seen the stuff that happens in the show or even experienced some of it.

Game of Thrones made the list but this shouldn’t come as a surprise given how popular the show has become, with fans trying to predict what will happen in the next season.

Goblin was one of the top Korean dramas that occupied this year’s list of trending TV shows. Other reality shows that made the list include Bigg Boss, the Indian TV show and Eternal Love, a Chinese TV Show that were the fifth and ninth respectively.

Here is the full list:

  1. 13 Reasons Why
  2. Goblin
  3. Legend of the Blue Sea
  4. Hero Seorang Cinderella
  5. Bigg Boss
  6. While You Were Sleeping
  7. Titian Cinta
  8. Game of Thrones
  9. Eternal Love
  10. Strong Woman Do Bong Soon

Top Trending Gadgets

Every time Apple releases a product, it attracts lots of attention. The iPhone 8 and iPhone X were launched in 2017 and were the most searched devices. The Samsung Note 8 came third and the Razer phone fourth. Gamers loved Razer Phone since it was built with gaming in mind with its unique 120Hz display.

Here is the full list:

  1. iPhone 8
  2. iPhone X
  3. Samsung Note 8
  4. Razer Phone
  5. Nintendo Switch
  6. Nokia 3310
  7. Huawei Mate 10
  8. iPhone Z plus
  9. Google Pixel 2 XL
  10. LG V30

Top Brands

Among searched features, Brands such as Ezbuy and Lazada also made the list. Disruptors such as Circles.Life the telecoms company and the new bicycle sharing app, oBike were also the most searched. However, Pokémon Go still dominated the list. The game is so addictive even in Singapore. However, it’s position can be attributed to Sgpokemap. Singaporeans use it to help them in the game as a tracker.

Here are the leading brands from googles “year in search” in Singapore:

  1. Lazada Singapore
  2. Ezbuy
  3. Cathay Cineplexes
  4. OCBC Singapore
  5. Circles.Life
  6. oBike
  7. Golden Village
  8. Star Hub
  9. Zalora
  10. Liho

When combined, here are all the top searches in every list:

  1. Sgpokemap
  2. iPhone 8
  3. iPhone X
  4. Wonder Woman
  5. Beauty and the Beast
  6. Wimbledon
  7. SEA Games
  8. Justice League
  9. Lazada Singapore
  10. Ezbuy


There you have it, these are the most popular searches on Google in Singapore today. Wiring your content marketing strategy around these trends will give you a better chance of getting more traffic from search engines. If you are lucky, your content will go viral thereby boosting your business visibility online.

Contact us today for custom website design as well as digital marketing services in Singapore. Great content needs to be displayed in a website that is professionally designed to give you the results you are looking for in the current competitive digital marketing realm.


What is content marketing

Type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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